Measuring Success on FacebookDan Polley | @polleydan
Starting Out Start with a question: What goals are important to you in measuring your efforts? Determine how to measure: How can I use this data to measure what’s important to me? Examine data: What conclusions can I draw from the data, and how can I adjust going forward?
Insights Overview• Reach: View organic, paid and viral breakdown.• Engaged Users: View link clicks, stories generated, other clicks, negative feedback.• Virality: Number of people who created stories / number who saw post.
Insights Overview“Reach is a fuzzy metric.” – Jon Loomer Reach: Number of people who have seen your post. But what does “seen” mean? Source: VA Simple Services
Weekly MetricsClick-Through Percentage Consumption Percentage(Weekly link clicks / weekly posts) x 100 (Weekly page consumptions / weekly posts) x 100
Weekly MetricsConsumers: Number of unique users who clicked More detailed info whenanywhere in your page or content, whether it compared to engaged users.resulted in story created or not.