Measuring  Success  on  FacebookDan Polley | @polleydan
Starting Out      Start with a question: What goals are      important to you in measuring your      efforts?      Determi...
Insights Overview• Reach: View organic, paid and viral breakdown.• Engaged Users: View link clicks, stories generated, oth...
Insights Overview“Reach is a fuzzy metric.” – Jon Loomer                                Reach: Number of people who       ...
Weekly MetricsClick-Through Percentage                  Consumption Percentage(Weekly link clicks / weekly posts) x 100 (W...
Weekly MetricsConsumers: Number of unique users who clicked   More detailed info whenanywhere in your page or content, whe...
Weekly Metrics
Monthly Metrics          • Unique Users by            Frequency          • Visits to Your Page          • Total Tab Views ...
Quarterly MetricsFind the days people are likely to engage with you and set aschedule around those days.
Quarterly MetricsSee when people like your page, and produce content forthose days.
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Measuring success on facebook

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A rundown on some metrics to measure and some examples from my own analytics efforts.

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Measuring success on facebook

  1. 1. Measuring Success on FacebookDan Polley | @polleydan
  2. 2. Starting Out Start with a question: What goals are important to you in measuring your efforts? Determine how to measure: How can I use this data to measure what’s important to me? Examine data: What conclusions can I draw from the data, and how can I adjust going forward?
  3. 3. Insights Overview• Reach: View organic, paid and viral breakdown.• Engaged Users: View link clicks, stories generated, other clicks, negative feedback.• Virality: Number of people who created stories / number who saw post.
  4. 4. Insights Overview“Reach is a fuzzy metric.” – Jon Loomer Reach: Number of people who have seen your post. But what does “seen” mean? Source: VA Simple Services
  5. 5. Weekly MetricsClick-Through Percentage Consumption Percentage(Weekly link clicks / weekly posts) x 100 (Weekly page consumptions / weekly posts) x 100
  6. 6. Weekly MetricsConsumers: Number of unique users who clicked More detailed info whenanywhere in your page or content, whether it compared to engaged users.resulted in story created or not.
  7. 7. Weekly Metrics
  8. 8. Monthly Metrics • Unique Users by Frequency • Visits to Your Page • Total Tab Views • External Referrers
  9. 9. Quarterly MetricsFind the days people are likely to engage with you and set aschedule around those days.
  10. 10. Quarterly MetricsSee when people like your page, and produce content forthose days.

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