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"Why we keep failing in really implementing social media." for #Marcom12

by Digital / Social media consultant at Ministry of World Domination on Jun 11, 2012

  • 6,087 views

So, social media has been around since 2003, but not too much has changed in the last couple of years ......

So, social media has been around since 2003, but not too much has changed in the last couple of years ...

Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation.

Speedboat approach:
1) Make a senior manager horny.
2) Small working groups without legacy.
3) Launch new concepts below the company radar.
4) Act small and learn from the results.
5) Act with scrum, agile, beta mentality.
6) More buy-in from your proof points.
7) Propel waves of success.

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"Why we keep failing in really implementing social media." for #Marcom12 "Why we keep failing in really implementing social media." for #Marcom12 Presentation Transcript