Why social media is the next step in direct marketing. And why it isn’t. for BDMA
by Polle de Maagt, Digital / Social media consultant at Ministry of World Domination on Oct 19, 2011
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Nothing changed and everything changed. ...
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Building upon your companies’ unused potential.
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