Internet is
broken.
And you are
gonna fix it.
Polle de Maagt for NHTV, Breda| October 5th 2009

Boondoggle Strategist
Brand strategy in Amsterdam and Leuven.
Young Scum Founder
Drinks for online talent in Amsterdam,
Ghent, London, Barcelona and Berlin.
Cooler than you Founder
Online platform for young creatives.
Photo: Filip Bunkens

So.
What about you?

Let’s discuss
three things.

One.

The internet
is
broken.

Two.

What do we do
to fix it?

Three.

What can you do
to fix it?

One.
The internet
is
broken.

The internet
is old.

The internet
is over-hyped.

The internet
is over-geeked.

Photo: Filip Bunkens

The internet
is arrogant.

Photo: wallyg (Flickr)

The internet
is mizundastood.

Photo: Unknown

Photo: Unknown

Two.
What do we do
to fix it?

Real stories.

Real needs.

Every
succesfull
campaign
is driven by
a core emotion.

Be remarkable.

Three.
What can you do
to fix it?

Go out.

Be different,
not just better.

Be better,
not different.

Kick ass.

polledemaagt.com/nhtv
@polledemaagt
facebook.com/polledemaagt
Photo: Filip Bunkens