World2018
Polle de Maagt for Brabant2018 | 5 mei 2009

Trends and media
Netherlands | cafedelmarketing.com
European youth trends
Ghent, Belgium | trendwolves.com
Photo: Filip Bunkens

15Cities throughout Europe
And the youngsters in them
25000+ Youngsters
On a regular basis
1000+ Industry experts
DJ’s, fashion experts, managers, marketeers, trendwatchers

horizons
Photo: Gijsbregt Brouwer

horizons 2 years
Photo: Gijsbregt Brouwer

horizons 5 years
2 years
Photo: Gijsbregt Brouwer

horizons 10 years
5 years
2 years
Photo: Gijsbregt Brouwer

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

Network society
We’re connected
Photo: tomlobo (via Flickr)

Micro celebrities
Nalden.net

Mixing private and working life
Boulangerie
Photo: cameo.kaisler (via Flickr)

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

Flu trends
Based on search keywords

Digital concerts
Tag music
Re-experience concerts
Watch live
User-generated registrations
Photo: srhbth (via Flickr)

New ways of contact
Hellomynameise.com
Photo: Hello my name is E

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

Photo: Eric Lafforgue (via Flickr)

@vincente: @vfwebrelations call me. I’m in a car now.
Consumer-to-consumer
Brand interactions

Paradox of choice
Personal agents
Photo: Unknown

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

not.

Photo: larsz (via Flickr)

Where is the nearest ATM?
Augmented reality | SPRX for ING.
Photo: Maarten Lens-Fitzgerald for SPRX

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

Device = commodity
STEP 1:
More phones than people
Photo: Jaap O. (via Flickr)

Super-easy connecting
Hellomynameise.com
Connection = commodity
STEP 2:
Connected everywhere, anytime
Photo: rd01 (via Flickr)

STEP 3:
Social = commodity
Your friends everywhere
Photo: Filip Bunkens

Super-easy connecting
Hellomynameise.com
Photo: Renato Valdes Olmos for Hellomynameise

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

iPhone/iPod + iTunes
Music and apps as a service
Photo: Tanais (via Flickr)

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?

Whuffie
Kudos
Diggs
Egoboo
Linden dollars
Brownie points
Karma

Different people, different prices
Futureshop (Nissanoff)
Photo: Marco Ophof (via Flickr)

Second-hand economy
Futureshop (Nissanoff)
Photo: toolmantim (via Flickr)

New medieval times
Things weren’t so bad after all ...
Extremely smart systems
Datamining
Personalisation
Let’s get personal
Vireality
Where the virtual and reality meet.
Social commodity
Device commodity, internet commodity, social commodity
Product + service
Only way to save brands?
New currencies
Can I pay you in whuffie?