"No, there is no Return On Investment on social media, stupid." for Aureus
 

"No, there is no Return On Investment on social media, stupid." for Aureus

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Presentation on business, stuff worth sharing and social media for Amsterdam-based study association Aureus.

Presentation on business, stuff worth sharing and social media for Amsterdam-based study association Aureus.

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    "No, there is no Return On Investment on social media, stupid." for Aureus "No, there is no Return On Investment on social media, stupid." for Aureus Presentation Transcript

    • No, there is no Return On Investment on social media, stupid. And some other obvious answers to stupid questions. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Pleased to meet you. My name is Polle de Maagt. I work as a Strategist and Creative Technologist at a small but remarkable agency called in Leuven and Amsterdam. I build business by acting remarkable for (a.o.) Nike, Rabobank, KLM/AirFrance, Kinepolis, InHolland, Electrabel and the Dutch government. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Here he is, our lean mean leads-conversion machine, Kai Mook. 2010 was a pretty good year for us. (But not because of these ugly awards). © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • For the second year in a row, we totally fucked the award categories. We won 5 awards in 3 different categories with the same case at the Cannes Lions (Gold for PR in both years). © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • In 2009 we empowered youth and broke every banner convention in the process. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • In 2010 we used a little elephant as the ultimate lean mean conversion machine. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • O. And we were agency of the year.
    • And most social savvy agency. Together with our friends at Rhinofly. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Social media was included in these cases. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Oh yes. There were conversations. People shared stuff on Facebook. On Twitter. On Netlog and Hyves. We had fanpages and were lucky enough to hit some viral spots. We even hired conversation managers to fuel and monitor conversations. We had fun implementing geeky technology hacks. But it wasn’t about social media. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • We didn’t start from a social media perspective. We set out to solve a business problem. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Thinking business is not Asking your agency to create a viral. Creating a branded page on Facebook. Doing a social media campaign. Doing ‘something’ on twitter. Annoying people with social media press releases. Doing some cool technology shit *just because you can* © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Thinking business is Decreasing operational cost. Process optimization/innovation. Upping customer retention rate. Upping your customer satisfaction. Owning the Net Promoter Score (NPS). And, eventually: Influencing the consumer decision journey. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Let’s think business. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Old: The Sales Funnel. Seriously, dudes. Go kid yourselves. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • The Consumer Decision Journey (1) By the geniuses at McKinsey. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • The Consumer Decision Journey (2) By the geniuses at McKinsey. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • What you do (and what people remember). Think retention rates, customer satisfaction. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • How people talk about what you do. Think NPS. And yes, social media is a part of this. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • How you talk about what you do. Think reach and spotlighting your efforts. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Brands build business by acting remarkable and making it worth sharing. Traditional marketing is an awesome way to build reach and put a spotlight on these efforts. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • “If your product sucks, it just sucks harder online” Scott Stratten © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • So, let’s fast-forward the digital mumbojumbo. More people on the interwebs bladiblah, people in control blah, Google searches, fahfahfah, social media growth, people trust peers more than brands, if you don’t have an iPhone you will die, yadiyah. Social media starts with just trying blahblahblah. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • 1) The internet is a conversation network. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • 2) Customers out-conversate brands and agencies time after time. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • 3) Brands should create stuff that is conversation-worthy: stuff worth sharing. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • 4) Stuff worth sharing isn’t so much about remarkable communication, let alone advertsing. It is about acting remarkable. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Kinepolis: Claim fanpages. Leverage the power of existing fan communities. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Act remarkable: Albert Heijn Appie. Walking the talk: actually making life easier and better. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Volkswagen Fun Theory. Put a spotlight on the proof your vision works. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • That isn’t as easy as it seems. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • It is beyond communications. It is beyond social media. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • When thinking business is Decreasing operational cost. Process optimization/innovation. Upping customer retention rate. Upping your customer satisfaction. Owning the Net Promoter Score (NPS). And, eventually: Influencing the customer decision journey. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • You need: A strong business focus. A smart idea instead of a creative idea. An engaging story instead of a campaign. An extremely strong belief in stuff worth sharing. Powerful technology to drive sharing. Other ways to cooperate between brands, agencies, PR and other firms. Metrics and analytics. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • You can forget most of the silly things I said. But, please: remember these 3 things. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Fuck social media, start from business. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • Brands aren’t built by communication, but by what they actually do. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • The internet is a conversation network. So create stuff worth sharing. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • I hope my story was worth sharing. Now, go create stuff worth sharing. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
    • POLLE DE MAAGT Strategist Boondoggle Amsterdam / Leuven polle.demaagt@boondoggle.eu @polledemaagt linkedin.com/in/polle www.polledemaagt.com Photo: Filip Bunkens