we aint
seen
nothin
yet
Polle de Maagt for NHL | June 3th 2009

Trends and media
Netherlands | cafedelmarketing.com
European youth trends
Belgium | trendwolves.com
Offline beers for online talent
Netherlands + Belgium | jongtuig.com
Photo: Filip Bunkens

I
am
not
here to tell

about
the could-doʼs

Because Lykle already did that ;)

but about
the should-doʼs

and about
the shouldnt-doʼs

We aint seen
nothin yet
Weʼre still talking about the medium
Photo: Kat! (via Flickr)

The
medium
is the
message
McLuhan
Photo: Unknown

We aint seen
nothin yet
Weʼre working with 6-year-old platforms

We aint seen
nothin yet
Weʼre working with 6-year-old platforms
Photo: Fred Cavazza (via Flickr)

Ads donʼt count as a business model.
Period.

We aint seen
nothin yet
Technology is leading, not humans
Photo: frogmuseum2 (via Flickr)

We aint seen
nothin yet
Weʼre me-too-ing and hyping our asses off
Photo: premasagar (via Flickr)

so ...

Weʼre still talking about the medium
The medium is the message
Weʼre working with 6-year-old platforms
Browsers and social networks are soooooo 2003
Technology is leading, not humans
So, what are we designing for?
Weʼre me-too-ing and hyping our asses off
Stop the circle-wanking, please, it’s nasty

Stop that. Seriously. Please.

Iʼm suffering

Friend fatigue
Social media fatigue
Internet fatigue

back
to the
drawing board

Photo: Danielle Schouten (via Flickr)

(they sing for a bag with cleaning sh*t)

Photo: Matthijs van den Broek

Self-fullfilment
Acknowledgement
Acceptance
Security
Primary needs
Pyramid of needs
Maslow

Honour
Good name
Group needs
Primary needs
Pyramid of needs
Pinto

Web 4.0 Self-fullfilment
Web 3.0 Acknowledgement
Web 2.0 Acceptance
Web 1.0 Security
Web 0.0 Primary needs
Pyramid of needs Pyramid of needs
Skyberg Maslow

...
...
Social
Connectivity
Device
Pyramid of Polle
de Maagt

device
for
everyone
Photo: Jaap O. (via Flickr)

connectivity
for
everyone
Photo: dov (via Flickr)

social
for
everyone
Photo: Mynameise.com

...
...
Social
Connectivity
Device
Pyramid of Polle
de Maagt

it
is not
about

Photo: dr_loplop (via Flickr)

Photo: fumble (via Flickr)

Photo: Anne Helmond

it
is
about

real stories

real needs

always invite
people
that are
cooler
than you
Rooms of Red Bull, Amsterdam
Photo: Rooms of Red Bull (via Flickr)

masturbating
women
WeMasturbate
Photo: Unknown
WeMasturbate(via Flickr)

repeat
that
please?

Weʼre still talking about the medium
The medium is the message
Weʼre working with 6-year-old platforms
Browsers and social networks are soooooo 2003
Technology is leading, not humans
So, what are we designing for?
Weʼre me-too-ing and hyping our asses off
Stop the circle-wanking, please, it’s nasty

it
is
about

real stories

real needs

the end.

Polle de Maagt
@polledemaagt
polle@polledemaagt.com
www.polledemaagt.com
Photo: Filip Bunkens