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Radical innovation is essential to achieve green growth. This paper presents three case studies of business model innovation: fertilizer, lighting services and end-of-life treatment of tires. It makes the case that a culture of innovation is the basis for a low-carbon economy, which demands that we individually and collectively:
• Aspire to transformational, not incremental change;
• Adopt new behaviors and think differently.
English translation of Mandarin original (in press with the Chinese journal Plant Engineering Consultants)