Samsung Win When You’re Singing campaign.
Experiential promotion (performance stage, leaflets, branded uniforms, mobile st...
WWYS Website.
All fans performances were uploaded to our WWYS website where they could be viewed and entered into our sear...
A5 leaflet




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Shooting the bottle like an Igloo proved a little tricky but created the perfect igloo effect.
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My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
My Folio
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My Folio

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My Folio

  1. 1. Samsung Win When You’re Singing campaign. Experiential promotion (performance stage, leaflets, branded uniforms, mobile stage and song sheets). Chelsea fans sing into the mic on our stage outside Stamford Bridge to win 1 0f 3 Samsung prizes. Result: 2007 ISP highly commended for best experiential campaign. Rated +7 (highest being 8) by all Leo Burnett CD’s worldwide.
  2. 2. WWYS Website. All fans performances were uploaded to our WWYS website where they could be viewed and entered into our search for the Chelsea Chanters promotion to win the chance to sing on the last game of the season at Stamford Bridge. Visit http://www.samsungfootball.net/index.aspx for more information.
  3. 3. A5 leaflet Lenticular posters Poster Samsung New Signing. We built football soccer skill cages in shopping centers around the country where the public could play keep uppy to win prizes and become Samsung’s new signing. All videos were uploaded to our website to view and enter the promotion. Experiential activity
  4. 4. Shooting the bottle like an Igloo proved a little tricky but created the perfect igloo effect. this promotion. Winners of the snowboards and Igloo experience should complete the name and address panel and return their scratchcard to XXXXXXXXXXXXXXXXXXXXXXXXXX 7. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX. Winning scratchcards must be received no later than xx.xx.08. The use of a recorded postal service is advised as the promoter accepts no responsibility for lost or damaged entries or entries that are defaced or illegible. 8. All snowboards will be dispatched as close to 28 days as possible after the XX.XX.08 upon receipt of a winning scratchcard. 9. The Igloo experience consists of a holiday to St. Moritz, Switzerland. The prize is o ered to the winner and 3 companions, all must be aged 18 or over A winter promotion with a twist, Win an Igloo (a mountain experience) with Smirnoff Ice. at the time of booking. The prize includes: return economy ights to Zurich from the UK (either Birmingham, Bournemouth, Edinburgh, Gatwick, Heathrow, Manchester or Nottingham airports), transfers – airport/hotel and hotel/igloo village. 5 nights accommodation (Sharing 2 x twin / double room), breakfast and evening meal, 3 days snowboard hire and lift pass, 1 night accommodation in a private igloo, winner spending money of £500, comprehensive travel insurance for those under 65 years old. The package is valid between12/2007- 04/2008 and between 12/2008-04/2009 excluding Christmas, Easter and all public holidays. Bookings must be con rmed 8 weeks prior to travel. Exact locations and dates subject Smirnoff Ice. to availability. All travel must be completed within the time-frame stated. Any amendments made by the winner after the booking is con rmed will be subject to administration charges. Passports and Visas are the responsibility and cost of the winner. Participants will be responsible for any costs for damage to hotels or venues, however caused. Transport to the airport is the responsibility of the winner and companions. There is no cash alternative or refund for unused portions of the prize no matter the reason for non participation. 10. Save as prohibited by law, the promoter is not liable for any personal injured during the 7 days trip. 11. The promoter and its agencies will comply with the requirements of the Data Protection Act 1998. 12. There are no cash or other alternative prizes available except that in the event of circumstances outside of the control of the promoter it reserves the right to substitute similar prizes of equal or greater value. Unless otherwise agreed in writing by the promoter, the holiday prize will only be awarded to the winning claimant. the promoter reserves the sole right to substitute an alternative prize of equal or greater value without prior noti cation. 13. Winners use prizes at their own risk, the promoter accepts no responsibility. 14. The name of the Igloo experience prize winner can be obtained by sending a stamped SAE to XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX after the 1/2 A1 tiered prize poster 1/2 A1 main prize poster closing date. 15. By entering the promotion, entrants agree to be bound by these terms and conditions and by the decision of the Promoter, which are nal in all matters relating to the promotion. No correspondence will be entered into. 16. The main winner and companions may be required to appear in reasonable publicity. Promoter: Diageo Great Britain Limited, Tentcards Lakeside Drive, Park Royal, London NW10 7HQ. Park Royal, London NW10 7HQ. Great Britain Limited, Lakeside Drive, Park Royal, London NW10 7HQ. Full terms and conditions can be found on the tentcard and scratchcard. Promoter: Diageo Great Britain Limited, Lakeside Drive, Prize claims must be received by xx/xx/08. Full terms and conditions can be found on the tentcard and scratchcard. Promoter: Diageo Plus loads of ice cool prizes to be won instantly Only for 18’s and over. Limited to 3 scratch cards per person per day, subject to availability. Prize claims must be received by xx/xx/08. an igloo, no o cial ownership will be awarded. Only for 18’s and over. Limited to 3 scratch cards per person per day, subject to availability. * The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night in The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno Co. 2007. The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno Co. 2007. Plus loads of ice cool prizes to be won instantly Plus loads of other ice cool prizes to be won instantly ® chance to win a SMIRNOFF ICE branded snowboard ® Buy a SMIRNOFF ICE and get a scratchcard for your ® a SMIRNOFF ICE branded snowboard RDS • Ride skidoos • Command a husky sledge OW OW OW BOA scratchcard for your chance to win • Stay in a luxury igloo • Snowboard from dusk till dawn SNOW ® Buy a SMIRNOFF ICE and get a ® FF CE C FFDEIID E BRA N H AN D W A RM 10 SMIRNO ER M M BR SMIR LE H O LD E A R OBI NONDED ® FF ICE L EY RI N G EK the ultimate mountain experience E ® W H I ST L ® E SMIBRANDEDF IC FFDIEC FF D RNOF B B scratchcard for your chance to win BRAN RDS SMIRNO OA ® OW OW Buy a SMIRNOFF ICE and get a ® SNOW SNOW ICE ICE OFFD OFNFED reserve the right to refuse to redeem prizes against claims at their absolute discretion. 6. There are 150 snowboards and 1 Igloo experience to be won across all the outlets running hand warmers to be won in every participating outlet. To claim these prizes instantly, winning cards should be presented to the bar sta at the bar of issue and on the day of issue. Bars “You’ve won a snowboard”, “You’ve won a hand warmer”, “You’ve won a mobile holder”, or, “You’ve won a whistle key ring” 5. There are 7 pocket whistles, 7 mobile phone holders and 7 BRA whilst stocks last. 3. All scratchcards are subject to availability. Scratch ards are limited to 3 per person per day 4. Winning messages read either “You’ve won an igloo experience”, companies, agencies and anyone professionally connected with the promotion. 2. A scratchcard is available when you buy a 259ml bottle of Smirno Ice Red or Smirno Ice Black only, Terms and Conditions: 1. Promotion open to all UK, Channel Island and Isle of Man residents aged 18 and over, except employees and their families of the Promoter and its a liate in an igloo, no o cial ownership will be awarded. * The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night 10 SMIRN The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno Co. 2007. Please see base for full terms and conditions. Plus loads of other ice cool prizes to be won instantly AR H AN D W • Stay in a luxury igloo • Snowboard from dusk till dawn • Ride skidoos • Command a husky sledge MER DE M O B I LE H O L BRA R SMIRN D ® OFNFED ICE SM chance to win the ultimate mountain experience R B L L EY RI NG ® ® EK ST S Buy a SMIRNOFF ICE and get a scratchcard for your IRNANDED E OFF IC W ST W H I ST ® E ® D Buy a SMIRNOFF ICE and get a scratchcard for your F IEC D chance to win the ultimate mountain experience SMIRNOF BRAN • Stay in a luxury igloo • Snowboard from dusk till dawn • Ride skidoos • Command a husky sledge Plus loads of other ice cool prizes to be won instantly Please see base for full terms and conditions. The SMIRNOFF and SMIRNOFF ICE words and associated logos are trade marks. © The Smirno Co. 2007. * The top prize of an ‘igloo’ refers to an igloo holiday experience whereby the prize winner and 3 companions are able to spend an night in an igloo, no o cial ownership will be awarded. Terms and Conditions: 1. Promotion open to all UK, Channel Island and Isle of Man residents aged 18 and over, except employees and their families of the Promoter and its a liate companies, agencies and anyone professionally connected with the promotion. 2. A scratchcard is available when you buy a 259ml bottle of Smirno Ice Red or Smirno Ice Black only, whilst stocks last. 3. All scratchcards are subject to availability. Scratch ards are limited to 3 per person per day 4. Winning messages read either “You’ve won an igloo experience”, “You’ve won a snowboard”, “You’ve won a hand warmer”, “You’ve won a mobile holder”, or, “You’ve won a whistle key ring” 5. There are 7 pocket whistles, 7 mobile phone holders and 7 hand warmers to be won in every participating outlet. To claim these prizes instantly, winning cards should be presented to the bar sta at the bar of issue and on the day of issue. Bars reserve the right to refuse to redeem prizes against claims at their absolute discretion. 6. There are 150 snowboards and 1 Igloo experience to be won across all the outlets running

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