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A Comparative Study of Internet Marketing and Traditional Marketing with a special focus on Search Engine Marketing

A Comparative Study of Internet Marketing and Traditional Marketing with a special focus on Search Engine Marketing

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  • 1.  
  • 2.
    • Traditional advertising becomes more expensive and unattainable in the current economic climate.
    • A magazine ad that would cost several thousand dollars may not reach any more people than an Internet-based ad costing only a fraction of that.
    • Most of the people rely too much on the internet rather than the traditional medium.
    • Also the study focuses on search engine marketing.
  • 3.
    • Primary Objective
      • To compare the trust level of traditional marketing and internet marketing.
    • Secondary Objectives
      • To find the effectiveness of internet advertising (reach and creation of awareness)
      • To find the reliability of internet advertising (recall and remembrance)
  • 4.
    • A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) with the help of
      • Search Engine Optimization (SEO)
        • On page optimization
        • Off page optimization
        • Paid placement
        • Search Engine Reputation Management (SERM)
      • Pay Per Click Advertising (PPC)
  • 5.
    • The Advent of the Internet
      • More advertisers moving online
      • Penetration of the internet
    • 7 p’s of Internet Marketing
      • Price
      • Place
      • Product
      • Promotion
      • Process
      • Personalization
      • Presentation
    • Understanding the Internet Customers
  • 6.
    • Brands Building on the Internet
      • Product and service customization
      • The evolving value propositions
      • The evolving risk profiles
      • The evolving supply chain
    • Critical Success Factors in the Internet Marketing
    • Benefits of Internet Marketing
  • 7.
    • Research Methodology
    • Research Design
    • Data Collection
    • Sample Universe
    • Sample Technique
    • Tools for Analysis
  • 8.  
  • 9.
    • Advertising based upon Mobile & Internet
    • Social Media Marketing
    • Search Engine Marketing
  • 10.
    • M.Vivek
    • 098001100122