<ul><li>Traditional advertising becomes more expensive and unattainable in the current economic climate. </li></ul><ul><li...
<ul><li>Primary Objective </li></ul><ul><ul><li>To compare the trust level of traditional marketing and internet marketing...
<ul><li>A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result...
<ul><li>The Advent of the Internet </li></ul><ul><ul><li>More advertisers moving online </li></ul></ul><ul><ul><li>Penetra...
<ul><li>Brands Building on the Internet </li></ul><ul><ul><li>Product and service customization </li></ul></ul><ul><ul><li...
<ul><li>Research Methodology </li></ul><ul><li>Research Design </li></ul><ul><li>Data Collection </li></ul><ul><li>Sample ...
 
<ul><li>Advertising based upon Mobile & Internet </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Search Engine ...
<ul><li>M.Vivek </li></ul><ul><li>098001100122 </li></ul>
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A Comparative Study of Internet Marketing and Traditional Marketing with a special focus on Search Engine Marketing

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My Project Slide

  1. 2. <ul><li>Traditional advertising becomes more expensive and unattainable in the current economic climate. </li></ul><ul><li>A magazine ad that would cost several thousand dollars may not reach any more people than an Internet-based ad costing only a fraction of that. </li></ul><ul><li>Most of the people rely too much on the internet rather than the traditional medium. </li></ul><ul><li>Also the study focuses on search engine marketing. </li></ul>
  2. 3. <ul><li>Primary Objective </li></ul><ul><ul><li>To compare the trust level of traditional marketing and internet marketing. </li></ul></ul><ul><li>Secondary Objectives </li></ul><ul><ul><li>To find the effectiveness of internet advertising (reach and creation of awareness) </li></ul></ul><ul><ul><li>To find the reliability of internet advertising (recall and remembrance) </li></ul></ul>
  3. 4. <ul><li>A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) with the help of </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><ul><li>On page optimization </li></ul></ul></ul><ul><ul><ul><li>Off page optimization </li></ul></ul></ul><ul><ul><ul><li>Paid placement </li></ul></ul></ul><ul><ul><ul><li>Search Engine Reputation Management (SERM) </li></ul></ul></ul><ul><ul><li>Pay Per Click Advertising (PPC) </li></ul></ul>
  4. 5. <ul><li>The Advent of the Internet </li></ul><ul><ul><li>More advertisers moving online </li></ul></ul><ul><ul><li>Penetration of the internet </li></ul></ul><ul><li>7 p’s of Internet Marketing </li></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Place </li></ul></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Presentation </li></ul></ul><ul><li>Understanding the Internet Customers </li></ul>
  5. 6. <ul><li>Brands Building on the Internet </li></ul><ul><ul><li>Product and service customization </li></ul></ul><ul><ul><li>The evolving value propositions </li></ul></ul><ul><ul><li>The evolving risk profiles </li></ul></ul><ul><ul><li>The evolving supply chain </li></ul></ul><ul><li>Critical Success Factors in the Internet Marketing </li></ul><ul><li>Benefits of Internet Marketing </li></ul>
  6. 7. <ul><li>Research Methodology </li></ul><ul><li>Research Design </li></ul><ul><li>Data Collection </li></ul><ul><li>Sample Universe </li></ul><ul><li>Sample Technique </li></ul><ul><li>Tools for Analysis </li></ul>
  7. 9. <ul><li>Advertising based upon Mobile & Internet </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Search Engine Marketing </li></ul>
  8. 10. <ul><li>M.Vivek </li></ul><ul><li>098001100122 </li></ul>

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