Lean	  Startup	  in	  Design	  Consulting:Lessons	  Learned.Martina	  Schell ~ @polaroidgrrlJohanna	  Kollmann ~ @johannak...
Photo	  by	  Ed	  Stevenson:http://www.flickr.com/photos/estevenson/2641282945
Lean	  Startup?
Photo	  by	  Betsy	  Weber:	  h3p://www.flickr.com/photos/betsyweber/6719464859/Eric	  Ries	  @ericries
Photo	  by	  Jason	  Rodman:	  h3p://www.flickr.com/photos/jrodmanjr/2775877760/“A	  startup	  is	  a	  human	  institution...
Photo	  by	  A.N.M:	  h3p://www.flickr.com/photos/6af6af/5568691571/
Get	  out	  of	  the	  building!Photo	  by	  h3p://steveblank.fi/press.htmlSteve	  Blank	  @sgblank
“Three	  central	  principles	  to	  Lean	  Startup	  are	  Photo	  by	  Salim	  Virani:	  h3p://www.flickr.com/photos/sain...
Setup Make Finish
Can	  we	  build	  businesses	  and	  products	  through	  consulting	  projects?
Setup
Photo	  by	  Adam	  Fagen:	  h3p://www.flickr.com/photos/afagen/3362070803/
Problem/Solution	  FitProduct/Market	  FitScaleAdapted	  from	  Ash	  Maurya,	  ‘Running	  Lean:	  Iterate	  from	  Plan	 ...
Founder?
Photo	  by	  Anders	  Zakrisson	  h3p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
BusinessDesignTechnology
Photo	  by	  Helen:	  h3p://www.flickr.com/photos/blue_ruin_1/5667672924/
Make
Photo by eelke dekker http://www.flickr.com/photos/eelkedekker/4505350122/
BuildMeasureLearnPhoto by RDECOM http://www.flickr.com/photos/rdecom/7336886600/
Manuel	  Rosso,	  Food	  on	  the	  Table
BuildMeasureLearnPhoto by RDECOM http://www.flickr.com/photos/rdecom/7336886600/
CC Image credit: ts smallImage by http://adamsavage.com/images/pix/mythbusters.jpg
Source http://leanstartupmachine.com/
Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
Photo by @polaroidgrrl	  	  Assumption	  /	  Hypothesis	  	  How	  you	  tested	  it	  	  Who	  with	  	  What	  you’ve	  ...
Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/
Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/
Finish
Photo	  by	  Rudi	  Riet:h3p://www.flickr.com/photos/rudiriet/109718350/
Support?	  Coaching.
Photo	  by:	  h3p://www.flickr.com/photos/herr_e_aus_b/8290177683/
Conclusion
Thinking	  about	  things	  as	  business	  changes	  everything.
My	  role	  as	  a	  consultant	  is	  tohelp	  the	  client	  learn.
Certainty	  is	  a	  closing	  of	  the	  mind.	  ~	  Milton	  GlaserIImage credit: miltonglaser.com
Resources:Eric	  Ries:	  The	  Lean	  StartupAsh	  Maurya:	  Running	  Lean:	  Iterate	  from	  Plan	  A	  to	  a	  Plan	 ...
Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned
Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned
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Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned

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Given at Interaction 13, 28 Jan 2013 with Johanna Kollmann.

As fast, user-centered development gains acceptance, many startups have successfully adopted a Lean Startup philosophy. But, why is it that many agencies and their clients still struggle to apply this methodology to larger-scale projects? What can – and should – consulting firms learn and embrace from startups? In this presentation, Martina Schell from Method and Johanna Kollman from Sidekick Studios will discuss the evolution of a product development philosophy for clients and agencies. Drawing from their experience leading UX and product design at startups, in-house, and now at consultancies, they will explore how they have applied Lean Startup methodologies in a consulting context. Are interaction designer and product people who apply Lean Startup the next big thing in consulting, or is it just another buzzword? Expect war stories and hear personal anecdotes about what has or hasn't worked, and judge for yourself.

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Interaction13 Conference: Lean Startup in Design Consulting - Lessons Learned

  1. 1. Lean  Startup  in  Design  Consulting:Lessons  Learned.Martina  Schell ~ @polaroidgrrlJohanna  Kollmann ~ @johannakollInteraction  13,  Toronto
  2. 2. Photo  by  Ed  Stevenson:http://www.flickr.com/photos/estevenson/2641282945
  3. 3. Lean  Startup?
  4. 4. Photo  by  Betsy  Weber:  h3p://www.flickr.com/photos/betsyweber/6719464859/Eric  Ries  @ericries
  5. 5. Photo  by  Jason  Rodman:  h3p://www.flickr.com/photos/jrodmanjr/2775877760/“A  startup  is  a  human  institution  designed  to  create  a  new  product  or  service  under  conditions  of  extreme  uncertainty.”~  @ericries
  6. 6. Photo  by  A.N.M:  h3p://www.flickr.com/photos/6af6af/5568691571/
  7. 7. Get  out  of  the  building!Photo  by  h3p://steveblank.fi/press.htmlSteve  Blank  @sgblank
  8. 8. “Three  central  principles  to  Lean  Startup  are  Photo  by  Salim  Virani:  h3p://www.flickr.com/photos/saintsal/6038112680/in/photostream~  Salim  Virani  @saintsalhttp://www.saintsal.com/2012/12/the-­‐history-­‐of-­‐leanstartup-­‐and-­‐how-­‐to-­‐make-­‐sense-­‐of-­‐it-­‐all/-­‐  the  importance  of  measuring  the  big  picture.  “-­‐  the  culture  of  continuous  improvement  and-­‐  the  goal  of  minimising  waste,  
  9. 9. Setup Make Finish
  10. 10. Can  we  build  businesses  and  products  through  consulting  projects?
  11. 11. Setup
  12. 12. Photo  by  Adam  Fagen:  h3p://www.flickr.com/photos/afagen/3362070803/
  13. 13. Problem/Solution  FitProduct/Market  FitScaleAdapted  from  Ash  Maurya,  ‘Running  Lean:  Iterate  from  Plan  A  to  a  Plan  That  Works’
  14. 14. Founder?
  15. 15. Photo  by  Anders  Zakrisson  h3p://www.flickr.com/photos/anders-­‐zakrisson/4982281184/
  16. 16. BusinessDesignTechnology
  17. 17. Photo  by  Helen:  h3p://www.flickr.com/photos/blue_ruin_1/5667672924/
  18. 18. Make
  19. 19. Photo by eelke dekker http://www.flickr.com/photos/eelkedekker/4505350122/
  20. 20. BuildMeasureLearnPhoto by RDECOM http://www.flickr.com/photos/rdecom/7336886600/
  21. 21. Manuel  Rosso,  Food  on  the  Table
  22. 22. BuildMeasureLearnPhoto by RDECOM http://www.flickr.com/photos/rdecom/7336886600/
  23. 23. CC Image credit: ts smallImage by http://adamsavage.com/images/pix/mythbusters.jpg
  24. 24. Source http://leanstartupmachine.com/
  25. 25. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
  26. 26. Photo by @polaroidgrrl    Assumption  /  Hypothesis    How  you  tested  it    Who  with    What  you’ve  learned    What  you’re  going  to  do  next    Keep  track  of  your:
  27. 27. Photo by RikVan Colen http://www.flickr.com/photos/43293576@N00/6029488/
  28. 28. Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/
  29. 29. Finish
  30. 30. Photo  by  Rudi  Riet:h3p://www.flickr.com/photos/rudiriet/109718350/
  31. 31. Support?  Coaching.
  32. 32. Photo  by:  h3p://www.flickr.com/photos/herr_e_aus_b/8290177683/
  33. 33. Conclusion
  34. 34. Thinking  about  things  as  business  changes  everything.
  35. 35. My  role  as  a  consultant  is  tohelp  the  client  learn.
  36. 36. Certainty  is  a  closing  of  the  mind.  ~  Milton  GlaserIImage credit: miltonglaser.com
  37. 37. Resources:Eric  Ries:  The  Lean  StartupAsh  Maurya:  Running  Lean:  Iterate  from  Plan  A  to  a  Plan  That  WorksSteve  Blank:  The  Four  Steps  to  the  EpiphanyBrant  Cooper  &  Patrick  Vlaskovits:  The  Entrepreneur’s  Guide  to  Customer  DevelopmentSalim  Virani:  www.saintsal.comJanice  Fraser:  http://www.slideshare.net/clevergirlLane  Halley:  http://www.slideshare.net/lanehalleyGiff  Constable:  http://giffconstable.com/Jeff  Gothelf:  http://www.jeffgothelf.com/blog/...and  many  others!

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