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Anti-patterns in design communication
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Anti-patterns in design communication

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  • 1. Selling Design To HumanBeings13 Communication Anti Patterns That Kill Good ProposalsUPA Conference, Las Vegas, 5 June 2012#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 2. Hello.@polaroidgrrlwww.polaroidgrrl.com Martina#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 3. Hello.@sparrksparrk.tumblr.com James#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 4. Why anti-patterns?13 anti-patternsThe gameQ&A#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 5. Why anti-patterns?13 anti-patternsThe gameQ&A#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 6. What is a bad idea?“Ideas are a matter of taste. What is a good idea tosome is a boring or bad idea to others.A good idea is a clever solution to a problem, onethat I have never seen before.But if an idea is not taken up and used as asolution to a problem, it has no value. It becomes anon-idea.Lying in a drawer it is useless. Worse than useless,it’s a complete waste of space.” ~ Paul Arden#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 7. Why anti-patterns?13 anti-patternsThe gameQ&A#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 8. 13 Anti-patterns#1 Speaking different languages#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 9. 1#1
  • 10. 13 Anti-patterns#2 No consistent design language#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 11. 2#3 Selling Design to Human Beings - UPA Conference 2012 @polaroidgrrl @sparrk
  • 12. 2
  • 13. 13 Anti-patterns#3 Creating silos#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 14. 3
  • 15. 13 Anti-patterns#4 Having different KPIs#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 16. 4
  • 17. 13 Anti-patterns#5 Not embracing everyone’s goals#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 18. 5#5
  • 19. 13 Anti-patterns#6 Responding to how they say it, not what they’re saying#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 20. 6
  • 21. 13 Anti-patterns#7 Living in the deliverables#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 22. 7
  • 23. 13 Anti-patterns#8 Insisting on perfection#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 24. 8
  • 25. 13 Anti-patterns#9 Presenting without contextualising#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 26. 9
  • 27. 13 Anti-patterns#10 Throwing deliverables over the fence#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 28. 10#10
  • 29. 13 Anti-patterns#11 Assuming others ‘don’t get design’#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 30. 11
  • 31. 11
  • 32. 11
  • 33. Not-Invented-Here Bias: We fall in love with our own ideas. ~ Dan Ariely#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 34. The Toothbrush TheoryEverybodywants/needs/hasone, no onewants to use anybody else’s.~ Dan Ariely#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 35. 11
  • 36. 13 Anti-patterns#12 Being overly defensive#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 37. 12
  • 38. 13 Anti-patterns#13 Not being defensive enough#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 39. 13 Anti-patterns13#12
  • 40. “Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” ~ Freeman Thomas#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 41. Why anti-patterns?13 anti-patternsThe gameQ&A#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 42. Game set-upGroups of 6 people1 set of cards per group#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 43. Game goalsEscort the Idea of Wonderfrom conception to productionWinner: first to defeat the BigBad challenge#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 44. Organise your cards after 3+ defeat 1x 1x rounds BIG BAD #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 45. Winning a challenge Character Tactic Challenge > + = #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 46. Game set-up 15:00#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 47. Game rulesPick a character + tactic eachThen pick up a challengeSwap tactics to defeat challengeIf not, put the card backFirst to accumulate tactics to defeatthe big bad challenge wins#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 48. Why anti-patterns?13 anti-patternsThe gameQ&A#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 49. References / Further readingDan Ariely. Predictably irrational: The hidden forces that shape our decisions. 2009Dan Ariely. The upside of irrationality: The unexpected benefits of defying logic at work and athome. 2011Dr Meredith Belbin. The Belbin Team Inventory. belbin.comSkott Berkun. Wildfire: Big Ideas for Curious Minds. 2011Eric Fernandez. Royal Society of Account Planning - A Visual Study Guide to Cognitive Biases.2010Noah Goldstein, Steve J. Martin, Robert B. Cialdini. Yes! 50 secrets from the science of persuasion.2007Jeff Gothelf. Lean UX: Applying Lean Principles to Improve User Experience. 2012Michael Lopp. Managing Humans. 2007Niccolò Macchiavelli. The Prince. 1532Marty Neumeier. The Designful Company. 2008C Northcote Parkinson. Parkinson’s Law. 1961Tom Rachman. The Imperfectionists. 2011Daniel Sobol. Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively.fastcodesign.com. 2012#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 50. Photo credits#2 © Polaroidgrrl #24 © nick in exilio on Flickr#6 © Pet_r on Flickr #26 © from tvguide.com, Bridezillas Season 7, WE tv#9 © Polaroidgrrl #28 © the justified sinner on Flickr#11 © [nancy] on Flickr #30 © Kevin H on Flickr#12 © Zake Naio on Flickr #32 © Polaroidgrrl#14 © Polaroidgrrl #33 © Polaroidgrrl#16 © kelly vandellen, JanGlas on Flickr #36 © digitalnative on Flickr#18 © Polaroidgrrl #39 © VixensEmpire on Etsy#22 © MFessides on Flickr #41 © Booknick on Etsy#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
  • 51. Thanks!Slides & game at: design-antipatterns.comMartina Schell James O’Brien@polaroidgrrl @sparrkpolaroidgrrl@gmail.com james@sparrk.co.uk#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk