The Future of Media is Mobile

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  • 1. The future of media is mobile Marlon Rodrigues Director, Marketing @marlonrodrigues June 27, 2012
  • 2. The platform provider enabling media companies toreach their digital audiences on connected devices.
  • 3. nd inning -3-
  • 4. The world the media industry lives in -4-
  • 5. Putting your money where youraudience is -5-
  • 6. Where does digital traffic come from? -6-
  • 7. MobiledevicetrafficUp20timesyear8over8year Mobiledeviceshareofwebtraffic -7-
  • 8. Brace yourself -8-
  • 9. Where is the money in the app business? -9-
  • 10. Paydirt!*The value of mobile transfers and transactions by 2015 Yankee Group, June 2011 - 10 -
  • 11. The future of media is mobile THANK YOU www.polarmobile.com @polarmobile