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Polar Mobile - WC2010 Presentation

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Polar Mobile’s World Cup App downloaded by over 265,000 users from BlackBerry App World and served over 26,000,000 page views in 30 days.

Polar Mobile’s World Cup App downloaded by over 265,000 users from BlackBerry App World and served over 26,000,000 page views in 30 days.

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  • 1. Kunal Gupta Chief Executive Officer Polar Mobile www.polarmobile.com WC2010 App Performance stats of the top World Cup App for BlackBerry® smartphones
  • 2.
    • Polar Mobile is a Global leader in enabling mobile Apps cross-device leveraging a proven platform (SMART™) for world-class media & sports brands
    • WC2010 for BlackBerry® smartphones was launched by Polar Mobile on June 11, 2010
    • App available exclusively from BlackBerry App World™
    • App Highlights:
    • 5 Languages (English, French, Italian, German, Spanish)
    • LIVE Scores, stats & standings
    • Unique Bracket view for schedules
    • Instant Access to World Cup news
    • Easy-to-use, blazing fast experience on BlackBerry
    Introducing WC2010 by Polar Mobile
      • “ This app is the best way to keep up with the WC! It updates quickly, has a very easy user interface, provides detailed info about the games, and best of all...its FREE! A must have for soccer fans out there!” - Fan
      • polarmobile.com/wc2010
  • 3.
    • 265,408 App downloads (subs) in 30 days
    • 43% of subs used the App everyday (on average)
    • 7,724,069 App opens (cumulative)
    • 26,020,983 page views (cumulative)
    • 98 page views per user over the 30 day period
    • 11 page views per active user per day (on average)
    • 19,466,970 ad impressions served (cumulative)
    • 73 ad impressions per active user (on average)
    • 15% of users shared the App by email
    • 5% of users shared feedback on the App
    • Users in over 50 countries downloaded the App from BlackBerry App World, top 5 countries: United States, Indonesia, United Kingdom, Canada and South Africa
    WC2010 App Highlights
      • “ This app works well and is simple to use definitely recommend this app to all football fans” - Fan
  • 4.
    • Highlights:
    • Subs within 1 st week: 158,477
    • Total subs (30 days): 265,408
    Cumulative Subs from BlackBerry App World
  • 5.
    • Highlights:
    • Average subs/day: 10,731
    • Subs on top day (06/12): 35,012
    New Subs/Day from BlackBerry App World
  • 6.
    • Highlights:
    • Average daily active users: 79,026
    • Users on top day (06/23): 106,299
    Unique Daily Active Users
  • 7.
    • Highlights:
    • Average page views/day: 867,366
    • Views on top day (06/23): 1,575,002
    Page Views per Day
  • 8. Top BlackBerry Device Models (by Page Views) 265,408 total App downloads
  • 9. Top BlackBerry Devices Models 8330 8530 9500 9550 8520 8900 9000 9630 9530 9700
  • 10. Top Countries (by # of App Opens) Users in over 50 countries
  • 11. Top Countries (by # of App Opens)
  • 12.
    • 1,066 feedback emails received from end-users (80% overwhelmingly positive)
      • “ I've tried others but nothing like this. Great app!”
      • “ What happens when the world cup ends? Please get a premiership league app!”
      • “ Your updates are wonderful. I am never without the most recent scores and news”
      • “ Simple, streamlined and seemingly always working”
      • “ Great layout, super easy to use”
    • 189 BlackBerry App World reviews (App rated 4 out of 5 stars)
      • “ I searched high and low for a good and free world cup app, and this hands down gets it! It has news updates from players and reports about the games it also has stats and standings. Its awesome. I love that its an exclusive world cup soccer app. And nothing else.”
      • “ This app is the best way to keep up with the WC! It updates quickly, has a very easy user interface, provides detailed info about the games, and best of all...its FREE! A must have for soccer fans out there! I highly recommend!”
      • “ This app works well and is simple to use definitely recommend this app to all football fans”
    End-User Feedback for WC2010