Future-proofing your digital media business April 24, 2012 @polarmobile
Today’s presentersKunal Gupta Michael RussoCEO CTOPolar Mobile Polar Mobile@kunalfrompolar @mjrusso
Goals of this webinar1 | Framework for the mobile media business2 | Mobile adoption updates3 | Native, Web, Hybrid4 | Content consumption in social networks5 | Content is perishable6 | Future-proof checklist
Future-proof checklistWork with platforms that abstract unnecessarily complicatedcomponents of your digital media business.Build your API and RSS as strengths to simplify mediadistribution.Remember “screens” means more than phone and tablet.Recognize the types and value of different sizes and contexts ofcontent.Do your homework. Not every great technology is a greatbusiness.