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Mobile Media Survival Guide

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  • 1. Future-proofing your digital media business April 24, 2012 @polarmobile
  • 2. Today’s presentersKunal Gupta Michael RussoCEO CTOPolar Mobile Polar Mobile@kunalfrompolar @mjrusso
  • 3. Goals of this webinar1 | Framework for the mobile media business2 | Mobile adoption updates3 | Native, Web, Hybrid4 | Content consumption in social networks5 | Content is perishable6 | Future-proof checklist
  • 4. Mobile media framework
  • 5. Screens, screens everywhere
  • 6. For the first time, app beats browser
  • 7. Mobile soon to be the first screen
  • 8. Digital devices influence online traffic 8.2 6.86.2
  • 9. Disparity: Install base vs time spent
  • 10. The spectrum of mobile apps
  • 11. Social networks’ place in digital distribution
  • 12. Case study: The Guardian Facebook appKey Stats:- 8m downloads- 4 months old- 4m monthly active users- Half of readers under 25- International Readership
  • 13. Content is perishable
  • 14. Future-proof checklistWork with platforms that abstract unnecessarily complicatedcomponents of your digital media business.Build your API and RSS as strengths to simplify mediadistribution.Remember “screens” means more than phone and tablet.Recognize the types and value of different sizes and contexts ofcontent.Do your homework. Not every great technology is a greatbusiness.
  • 15. Contactfacebook.com/polarmobilelinked.in/u0p6dn@polarmobileinfo@polarmobile.comblog.polarmobile.comslideshare.net/polarmobile www.polarmobile.com