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Sławomir Sochaj -Opera mini in central europe

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    Sławomir Sochaj -Opera mini in central europe Sławomir Sochaj -Opera mini in central europe Presentation Transcript

    • Mobile Web boom in Central Europe
    • Keys to Opera Mini success
    • Compression technology
    • Savings
    • All major platforms
    • Opera Mini for iPhone
    • 3000 handsets
    • Market share in Central Europe
    • Lithuania Source: StatCounter
    • Serbia Source: StatCounter
    • Hungary Source: StatCounter
    • Poland Source: StatCounter
    • State of the mobile Web
    • 10 000 000 20 000 000 30 000 000 50 000 000 60 000 000 70 000 000 80 000 000 40 000 000 0 January February March April May June 2009 July August September October November December January February March April May June 71,2 million 2010 Opera Mini users in September July August September October November December
    • Spotlight on Central Europe • The top 10 countries using Opera Mini in the European Union (EU) are the United Kingdom, Poland, Germany, Italy, France, Czech Republic, Spain, Netherlands, Romania and Slovakia. • Slovakia leads the top 10 countries of the region in page views per user, with each user browsing 402 pages on average each month. • Opera Mini users in Central Europe generally prefer Nokia, Sony Ericsson and iPhone handsets, with a couple of LG phones occasionally showing up in the handset rankings.
    • Snapshot: Czech Republic Page-view growth since September 2009: 26.3 % Unique-user growth since September 2009: 5.9 % Data transfer growth since September 2009: 11.3 % Page-views per user: 356 Data transferred per user (MB): 8 Data transferred per page view (KB): 23
    • Snapshot: Czech Republic Top 10 sites Top handsets for September 2010 google.com Apple iPhone seznam.cz Nokia 6300 facebook.com Nokia 6303c novinky.cz Nokia 5310 XpressMusic email.cz Sony Ericsson K750i youtube.com Nokia 2700c lide.cz Nokia E51 super.cz Nokia 5800d Sony sport.cz Ericsson W800 my.opera.com Sony Ericsson K550i
    • Snapshot: Poland Page-view growth since September 2009: 68.5 % Unique-user growth since September 2009: 16.1 % Data transfer growth since September 2009: 52.8 % Page-views per user: 239 Data transferred per user (MB): 7 Data transferred per page view (KB): 32
    • Snapshot: Poland Top 10 sites in Poland Top handsets for September 2010 google.com Nokia 5130 XpressMusic nk.pl Nokia 6300 onet.pl Sony Ericsson K800i wp.pl Nokia 2700c wikipedia.org Apple iPhone youtube.com Sony Ericsson K550i allegro.pl Nokia 5310 XpressMusic facebook.com Nokia 6500s my.opera.com Nokia E51 sciaga.pl Nokia X3
    • Snapshot: Romania Page-view growth since September 2009: 55.9 % Unique-user growth since September 2009: 38.3 % Data transfer growth since September 2009: 42.9 % Page-views per user: 325 Data transferred per user (MB): 7 Data transferred per page view (KB): 21
    • Snapshot: Romania Top 10 sites in Romania Top handsets for September 2010 google.com Nokia 2700c yahoo.com Nokia 5130 XpressMusic youtube.com Apple iPhone facebook.com Nokia 2330c hi5.com Nokia 2730c cucurigu.mobi Nokia 6300 getjar.com Nokia E51 prosport.ro Nokia E63 wikipedia.org Sony Ericsson K800i my.opera.com Nokia 7100s
    • Snapshot: Slovakia Page-view growth since September 2009: 86.8 % Unique-user growth since September 2009: 22.9 % Data transfer growth since September 2009: 65.6 % Page-views per user: 402 Data transferred per user (MB): 7 Data transferred per page view (KB): 17
    • Snapshot: Slovakia Top 10 sites in Slovakia Top handsets for September 2010 google.com Nokia 6300 facebook.com Sony Ericsson S302 zoznam.sk Nokia 5310 XpressMusic azet.sk Nokia 6303c topky.sk Apple iPhone atlas.sk Nokia 3110c youtube.com Nokia 2700c sme.sk Sony Ericsson C510 aktuality.sk Nokia N95 my.opera.com LG KP500
    • Browsing time in Poland 20% 21% 18% 22% 13% 6% Godzina 0 - 4.00 4.00 - 8.00 8.00 - 12.00 - 16.00 - 20.00 - 12.00 16.00 20.00 24.00
    • Browsing time: findings • Polish people more likely than other nations use mobile Web by morning • Poles unlike other nations don’t browse too much by night
    • Browsing time in Czech Republic 25 22.5% 19% 20 16.5% 16.5% 15 10.5% 10 15% 5 0 0-4 h 4-8 h 8 - 12 h 12 - 16 h 16 - 20 h 20 - 24 h
    • Browsing time - findings • Czechs more likely browse the mobile Web between 12.00 and 16.00 • Czechs unlike other nations don’t browse too much by night
    • Women flock to the mobile Web • The global ratio of male to female mobile Web users: 77% (male) to 23% (female) • Two years ago, the ratio was 88% (male) to 12% (female). • The ratio of male to female mobile Web users in Poland: 87.8% (male) to 12.8% (female) • Two years ago, the ratio in Poland was 88% (male) to 12% (female).
    • Young users • Poland, together with Ukraine and Vietnam have the most users under 18 (29.9%, 34.8% and 23.7%, respectively) • Poland has only 5.3% users who are 38 and older comparing to 26% in the US • Most users in Poland are between 18 and 27 (45,9%)
    • Teleonor in Serbia
    • Open Mobile Ad Echange • World's largest and diverse mobile audience available to advertisers, publishers, and wireless operatorors • Publishers maximize their revenue from apps and content by using easily-embedded JavaScript in their webpages. • Advertisers gain unique and detailed visibility and control over advertising monetization via near-real-time reporting and analytics. • Sophisticated campaign management, frequency control and targeting results in optimal return on investment for mobile campaigns. • The ads appear not in the browser interface, but as regular website advertising.
    • Made in Poland • Data center in Poland • Opera Mini for iPhone • Deliveries for global operators and OEMs
    • www.opera.com Sławomir Sochaj Communications Manager Phone: +48 662 088 011 Email: ssochaj@opera.com