Testing mkt

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  • Presentations are a powerful communication medium.
  • For more than 20 years, Duarte has developed presentations…
  • …to launch products,
  • …align employees,
  • …increase company value,
  • …and propel
  • …global causes.
  • Along the way we’ve discovered…
  • …five simple rules for creating world-changing presentations.
  • The first rule is: Treat your audience as king.
  • Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.
  • Audiences want to know what you can do for them, why they should adopt your view, and the steps they need to follow to take action.
  • Give them those things in a clear, easily understandable way…
  • …and you will undoubtedly find favor with the king.
  • The second rule is: Spread ideas and move people.
  • Your audience didn’t show up to read your 60 page on screen dissertation.
  • They’re there to see you. To be inspired by your message…
  • …and witness the quality of your thought.
  • You are not giving your presentation to have another meeting. You are there to covey meaning.
  • So, consider including imagery that powerfully illustrates your point.
  • Sometimes moving images can inspire in a way that static slides cannot. A slow moving animation creates a sense of nostalgia.
  • A sequential build adds a sense of suspense.
  • And a thought-provoking video moves your audience in a way that can change not only minds, but hearts.
  • The next rule is: Help them see what you are saying.
  • Half of the people in your audience are verbal thinkers and the other half are visual.
  • Combining minimal text with meaningful visuals means that you’ll reach everyone.
  • Brainstorm graphics that will effectively communicate your message…
  • …and replace those words with a picture, chart or diagram. Then apply a consistent treatment to your graphics to give your whole presentation a unified look so that your audience is attracted to, rather than distracted from, your message.
  • Rule number 4: Practice design, not decoration.
  • As tempting as it is to fill your slides with stuff, often de-decorating is the best policy.
  • Any writer or designer will tell you that 90% of the creative process…
  • Testing mkt

    1. 1. 5 RULES
    2. 2. 5 RULES
    3. 3. 1 TREAT YOUR AUDIENCE AS KING
    4. 4. WHYTHE WHAT THEY NEED TOSHOULD ADOPT CAN DO FORTO TAKE
    5. 5. 2 SPREAD ANDMOVE
    6. 6. BLAH BLAH BLAH BLAH B BLAH BLAH
    7. 7. WHICHPRODUCT HAS IT ALL?
    8. 8. HELP THEM3 WHAT YOU ARE
    9. 9. THECANSPROCESSRECYCLED = 1000 CANS JANUARY FEBRUARY MARCH
    10. 10. 4 PRACTICE NOT DECORATION

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