Uploaded on

 

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
85
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Poken's Challenge Pack is part of our pokenEVENT solution that enables you to set up, manage and track the status of interactive games. You can use this powerful tool to associate a set of behaviors to attractive prizes, motivating people to take specific actions that will help you reach your marketing objectives. Here are some examples of games you can implement:   Treasure Hunt Encourage attendees to explore an event venue to find and collect product information from different exhibitors, attend specific conference sessions and search for hidden pokenTAGS. Reward those who complete the greatest amount of activities.   Most Active Networker Incentive participants to maximize their networking opportunities at the event, rewarding those who connect the most with people from different departments, countries or organizations. Implement a leaderboard displaying the top networkers to incite competition.   Collect to Win Motivate people to follow a certain path at an event, visiting certain booths to collect information about different products and companies, to watch products demonstrations and to exchange their contact details with certain participants. Reward the most avid collector.

Transcript

  • 1. ADDINGSOCIAL MEDIATO YOUR • GO GREENEVENT • SAVE MONEY • INCREASE EFFICENCY • ENHANCE EXPERIENCE Lausanne, February 2012
  • 2. AGENDAWHO WE ARE Company at a glance Satisfied customersPOKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have FunHOW IT WORKS Chose your devices Before the event During the event After the event Create opportunitiesADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages
  • 3. WHO WE ARE - COMPANY AT A GLANCEPoken is the leading provider of touch-based solutions for events and location-based marketing campaigns.• Founded in 2007 – 32 employees• Acknowledged market leader in NFC touch-based solutions• Experienced senior team
  • 4. WHO WE ARE - SATISFIED CUSTOMERSSales in over 50 countries through 22 official resellers, creating hundreds of satisfied customers.
  • 5. AGENDAWHO WE ARE Company at a glance Satisfied customersPOKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have FunHOW IT WORKS Chose your devices Before the event During the event After the event Create opportunitiesADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages
  • 6. POKEN ENVIRONMENT – USER EXPERIENCETOUCH IT GET IT SHARE ITDigitally exchange contact Plug your Poken in the USB slot, Collect your contacts and digitaldetails with other people, create an account on the files on a timeline, download themcollect digital documents offline memberHUB and synchronise on Outlook , Salesforce, or another(PDFs, presentations, brochures, your device to have access to format. Keep your profile updatedvideos, demos, animations, all documents and contact with your social networks and sharelinks). details collected. your experience with others. Poken Member HUB
  • 7. POKEN ENVIRONMENT – TOUCH ITProvide your visitors with a sparkling networking experience.Deliver digital contents in a selective way, rising interest and creating awareness.The touch experience is new, intuitive and fun!
  • 8. POKEN ENVIRONMENT – GET ITCreate a branded post event experience: the log in and registration web page canbe white labelled. The access to this page can be done by any other website.Visitors profiles can be created before the event and userID and Password can becommunicated by email. Visitors can also login with their Facebook account.
  • 9. POKEN ENVIRONMENT – SHARE ITCreate a post event attraction on your customised Member Hub.A large portfolio of tools is available for your visitors: integration with Facebook andLinkedIn, game mechanics, videos, image gallery, RSS feed, and many others.Digital content is sharable!
  • 10. AGENDAWHO WE ARE Company at a glance Satisfied customersPOKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have FunHOW IT WORKS Chose your devices Before the event During the event After the event Create opportunitiesADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages
  • 11. VALUE PROPOSITION – BRANDINGAssociate your brand with innovation andcutting edge technology.
  • 12. VALUE PROPOSITION – LEAD GENERATIONGenerate high quality leads based onpeople’s real interests.
  • 13. VALUE PROPOSITION – NETWORKING EFFICIENCYIncrease networking efficiency amongparticipants at your events.
  • 14. VALUE PROPOSITION – HAVE FUNCreate an interactive and fun experience foryour guests. Make it even more challengingusing game mechanics.
  • 15. AGENDAWHO WE ARE Company at a glance Satisfied customersPOKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have FunHOW IT WORKSChose your devices Before the event During the event After the event Create opportunitiesADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages
  • 16. HOW IT WORKS – CHOSE YOUR DEVICES pokenSPARK standard 30+ designs: rockstar, panda, alien, geisha, etc. – neatly shipped in packs of 10. pokenSPARK standard blank Add custom printing or stickers of your brand. 8 colors available. pokenSPARK billboard Customized with square dome sticker. pokenPULSE standard Assembled 10-packs, black and white. pokenPULSE customised With brand-customized printing on the cap. pokenTAGS Stores up to 3000 contacts and it can be customized with your brand.
  • 17. HOW IT WORKS – BEFORE THE EVENT Option 1: BAR CODE SOLUTIONregistration Registration in Event DB Guests are invited to register on a Synchronisation with Poken DB website created for the event. t n en t io Event Ev ditae Accreditation creadg Badge Ac B bar r ba e code d coat the entrance Receptionists ask for name, provide the On this operation, an email is sent to accreditation badge, and with a bar code the guest with used ID, password and scanner links a Poken to the guest profile. instructions. The Poken is now linked to his profile and ready to use!
  • 18. HOW IT WORKS – BEFORE THE EVENT Option 2: VIP SERVICE SOLUTIONregistration Registration in Event DB Guests are invited to register on a Synchronisation with Poken DB website created for the event. Patimo Saverio en.comat the entrance o@pok ID : saveri en rd: pok Passwo Receptionists ask for name, find a pre- If your guest is not registered linked Poken and delivers it in a yet, can be quickly registered handsome box. The box brings name of by a receptionist. UserID and the guest, UserID, Password and basic Password are sent by email. instructions on how to use it.
  • 19. HOW IT WORKS – BEFORE THE EVENT Option 3: ON SITE SOLUTION1. At the booth, participants are quickly registered by a hostess on a PC or anAdroid Tablet, who links a Poken to their profile and provides a short explanationon how to use it.2. An email is sent to each participant with an user ID and a temporary Password,which can be changed on the first access to the Poken Social Network.
  • 20. HOW IT WORKS – AT THE EVENTENHANCED NETWORKING Attendees can exchange contact details by simply touching Pokens. NO MORE BUSINESS CARDSCOST SAVING DISTRIBUTION OF INFORMATION Attendees can collect digital files offline (presentations, brochures, videos etc) from pokenTAGS, which gathers their information, generating high quality leads. NO MORE WASTE OF PAPER
  • 21. HOW IT WORKS – AFTER THE EVENT Participants save their contacts and objects in their computer just by: - plugging their Poken into an USB slot - login in the website of the event organiser - synchronising their poken with the member hub OBJECT Press release Product description Product presentation Videos / multimedia Rendering 3D Speakers and PEOPLE organisers Contacts (downloadable on profiles can be Outlook, Salesforce or others) preloaded on Social networks (more than the timeline 50) before the Picture event. Other information
  • 22. HOW IT WORKS – CREATE OPPORTUNITIESRegister behaviour and preferences, keep in touch with contacts, make pushpropositions to enhance returning possibilities.
  • 23. AGENDAWHO WE ARE Company at a glance Satisfied customersPOKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have FunHOW IT WORKSChose your devices Before the event During the event After the event Create opportunitiesADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages
  • 24. ADVANTAGES – GO GREEN• Go paperless, reduce carbon footprint• Create a positive image impact• Stimulate smart consumption
  • 25. ADVANTAGES – SAVE MONEY• Eliminate printing costs• Avoid expensive bar code scanners at your stand• Optimise your event logistics• No more waste management• No need of other giveaways
  • 26. ADVANTAGES – INCREASE EFFICIENCY• Power your branding activities• Increase opportunities: no time to speak? Enough time to touch• Distribute sharable and portable contents• Collect extremely qualified leads• No more post event paper work• Upload or modify documents last minute• Don’t miss changes in your contacts profiles
  • 27. ADVANTAGES – ENHANCE EXPERIENCE• Enhance and multiply networking: Poken is an ice breaker!• Provide a “fun” experience• Change your brochure with rich multimedia content• Don’t let your guest hold heavy loads of documents• Easy to set up, scalable, customisable and measurable
  • 28. ADVANTAGES – SUMMARISING ORGANISER VISITORS • Go paperlessGO GREEN • Create a positive image impact • Stimulate smart consumption • No printing costs • No bar code scanners • Optimise logistics • Get a valuable socialSAVE MONEY • No waste management networking tool as a gift • No other giveaway • Branding • Collect qualified leadsINCREASE • Increase opportunities • Share portable documents • No post event paper workEFFICIENCY • Upload/modify last minute docs • Get last updates available • Get updates on contacts • Provide rich multimedia • Ice breakerENHANCE • Easy to set up and to use • No more “heavy” showsEXPERIENCE • Measurable • Enhance / multiply networking • Customisable • Have fun
  • 29. TOGETHERWE CAN DO MORE! Poken Inc. Poken S.A. 955 Alma St, Suite A Rue du Pont 22 Palo Alto CH-1003 Lausanne 94301, USA Switzerland Phone: (650) 427-0596 Phone: +41 21 560 40 05 Email: info@poken.com Email: info@poken.com poken.com