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How to use business canvas generation to realise your ideas training output
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How to use business canvas generation to realise your ideas training output

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  • 1. Business Model GenerationBusiness Model Canvas In the framework of Global Entrepreneurship Week Armenia, by Arthur Pokrikyan
  • 2. ContentBusiness Model Canvas
  • 3. Creating a value for the peopleWHAT IS A BUSINESS MODEL?
  • 4. You> What does What mydifferent customer options need?can I try? What value do I What create? resources do I need?
  • 5. For whom do we create value?CUSTOMER SEGMENTS
  • 6. What value do we create for our customer segments?VALUE PROPOSITION
  • 7. How do we communicate with and reach our customers?CHANNELS
  • 8. What is our relationship with each of our customers?CUSTOMERRELATIONSHIPS
  • 9. What value are our customers willing to pay for?REVENUE STREAMS
  • 10. Revenue Streams Revenue Structure Pricing Structure
  • 11. What resources are required to deliver value?KEY RESOURCES
  • 12. What resources are required to deliver value?KEY ACTIVITIES
  • 13. What resources are required to deliver value?KEY PARTNERSHIPS
  • 14. What are the key costs to deliver value?COST STRUCTURES
  • 15. Cost Structures Cost- Value- Driven Driven
  • 16. Customer Relationships Key Activities Value Proposition Customer Key SegmentsPartnerships Key Channels Resources Cost Revenue Structure Streams
  • 17. Blue Ocean Strategy
  • 18. Starting point for business model innovationBUSINESS MODEL DESIGNPROCESS
  • 19. Main actions of each phase Understanding Implement•Frame project •Brainstorm •Scan the environment objectives •Prototype •Continuously assess•Test preliminary •Test your business model business ideas •Scan environment •Communicate and •Select involve •Align business models•Plan •Study potential throughout the customers •Execute•Assemble team enterprise •Interview experts •Manage synergies or •Research what has conflicts between already been tried models •Collect ideas and opinions Mobilize Design Manage
  • 20. Manage the process efficiently MarketResearch Segment Customized Marketing Focused Supply Showcasing Market based Product Channel Sales Impact (Area of Impact) delivery 1. 2. 3. Right Education Replicating People & & Tracking Success Structure Method
  • 21. • www.aiesec.am• www.businessmodelgeneration.com/• www.unleashingideas.org/• www.youtube.com/watch?v=jMxHApgcmoU&feature=related• www.youtube.com/watch?v=QoAOzMTLP5s&feature=plcp• www.facebook.com/aiesecarmenia• www.facebook.com/GlobalEntrepreneurshipWeekArmenia USEFUL LINKS
  • 22. Questions are key to understand the realityQUESTIONS?
  • 23. Thank you!!!In the framework of Global EntrepreneurshipWeek Armenia, by Arthur Pokrikyan

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