Qr code Stats

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Qr code Stats

  1. 1. MGH’s QR Code Usage and Interest Survey  February 2011   1. Have you seen a QR code?   70% 65% 60% 50% 40% 28% 30% 20% 10% 7% 0% Yes No Dont know    A closer look at those who have seen a QR code:   Gender Age Men Women 18‐34 35‐54 55+ 14% 49% 34% 51% 52%     Education Level Household Income  <High School College/BA University+ < $25K $25‐ <$50K $50K+ 11% 10% 21% 54% 35% 69%      © 2011 MGH Inc.      1  
  2. 2. 2. Where have you seen a QR code?   60% 56% 50% 46% 45% 40% 30% 27% 21% 20% 17% 16% 11% 10% 5% 0%     © 2011 MGH Inc.      2  
  3. 3. 3. If you have seen a QR code, have you ever used one?   60% 49% 48% 50% 40% 30% 20% 10% 3% 0% Yes No Dont know    A closer look at those who have used a QR code:    Gender Age Men Women 18‐34 35‐54 55+ 13% 49% 39% 51% 48%    Education Level Household Income <=High School College/BA University+ < $25K $25K‐ <$50K $50K+ 11% 6% 23% 26% 63% 71%      © 2011 MGH Inc.      3  
  4. 4. 4. What did you use a QR code for?   60% 53% 52% 50% 40% 33% 30% 26% 24% 23% 23% 20% 11% 10% 2% 0% To get a  Access  Enter a  Sign up to  Access video Make a  Interact with  Other Dont know  coupon,  additional  sweepstakes receive  purchase social media  discount or  information more  properties  deal information      © 2011 MGH Inc.      4  
  5. 5. 5. Would you be interested in using a QR code, either for the first time or again?   80% 70% 70% 60% 50% 40% 30% 21% 20% 9% 10% 0% Yes No Dont Know    A closer look at those who would be interested in using a QR code:    Gender Age Men Women 18‐34 35‐54 55+ 16% 32% 48% 52% 52%    Education Level Household Income <=High School College/BA University + < $25K $25K‐ <$50K $50K+ 13% 12% 23% 52% 35% 65%      © 2011 MGH Inc.      5  
  6. 6. 6. Why would you be interested in using a QR code?   100% 90% 87% 80% 70% 64% 63% 60% 60% 53% 50% 40% 36% 31% 30% 20% 11% 10% 1% 0% To get a  Enter a  Access  Make a  Sign up to  Access videoInteract with  Other Dont Know  coupon,  sweepstakes additional  purchase receive  social media  discount, or  information more  properties deal information     © 2011 MGH Inc.      6  
  7. 7. 7. How likely would you be to remember an advertisement with a QR code?   80% 70% 60% Somewhat  50% 41% 40% 30% 20% Very  31% 10% 16% 4% 6% 0% 3% Likely Neither likely, nor  Unlikely Dont know  unlikely    A closer look at those who would be likely to remember an ad with a QR code:   Gender Age 16% 29% 53% 47% 55% Male Female 18‐34 35‐54 55+   Education Household Income 13% 12% 49% 21% 38% 65% <=High School College/BA University + <$25K $25K‐$50K $50K+     © 2011 MGH Inc.      7  
  8. 8. About the SurveyIn February 2011, an online survey of 415 smartphone users was conducted on the Vision CriticalSpringboard America panel. The margin of error – which measures sampling variability – is +/- 4.8%.Discrepancies in or between totals are due to rounding.About MGHMGH is an integrated marketing and communications agency offering advertising, public relations, mediaplanning/buying, creative design and production, interactive (design, development and marketing),market research, direct response, relationship marketing, social media and mobile marketing.MGH maintains a diverse client base spanning multiple industries. Current clients include Marco’s Pizza,Texas Instruments, Visit Baltimore, the National Aquarium, Baltimore International College, University ofMaryland University College, Towson University, Nobel Learning Communities, Ocean City, Md.,Department of Tourism, and Smyth Jewelers.Based in Baltimore, MGH is one of Maryland’s largest agencies, with more than $65 million in annualbillings. Visit http://mghus.com for more information on MGH and its services, or connect with MGH via:Facebook at http://facebook.com/mghus ; Twitter at http://twitter.com/mghus ; or YouTube athttp://youtube.com/mghtv . © 2011 MGH Inc.      8  

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