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Mas aula08

  1. 1. Conceitos Interativos Interactive Design II Aula 08 Plinio Okamoto 29 de Novembro de 2010
  2. 2. Agenda da Disciplina Aula 08 29/nov Interactive Design II Aula 09 02/dez Pré-Apresentação | Ajustes finais Aula 10 13/dez Apresentação Final com Convidado Agenda de hoje - INTERACTIVE DESIGN II - QR CODE TYPES - QR CODE – BUSINESS CARDS - QR CODE – USAGE EXAMPLES
  3. 3. Interactive Design II
  4. 4. K.I.S.S. Interaction Design and Experience Design TechEase09
  5. 5. K.I.S.S. Interaction Design and Experience Design TechEase09
  6. 6. Augmented Reality Brings a Shadowy Fantasy Land to Life Video
  7. 7. Toyota Auris HSD: The cleanest test drive ever! Video Massive augmented reality campaign from Toyota and agency Saatchi & Saatchi to promote the new Auris hybrid. The result, of course, is the "cleanest test drive ever.“ Considering the Auris doesn't come out until September, this looks like a great way for Toyota to enable consumers to take a test drive before the car is even available.
  8. 8. O novo iPhone, será dotato de leitor RFID, que usa objetos físicos para controlar a reprodução de mídia, interage com os tags das mercadorias que devemos comprar a faz os pagamentos Video
  9. 9. Samsung Interactive Manual for the Elderly Out of the Box is an experience designed for Samsung. It educates the elderly on how to use their mobile phone (no grandkids required!). In both of these examples, we see the bridging of a familiar medium (the book) and cutting-edge technology. Through this, designers are able to build on pre- existing behavior while still presenting innovative new ideas.
  10. 10. Samsung Interactive Manual for the Elderly
  11. 11. Samsung Interactive Manual for the Elderly
  12. 12. Samsung Interactive Manual for the Elderly
  13. 13. Samsung Interactive Manual for the Elderly Video
  14. 14. PhoneBook It’s the hybrid book which combined iPhone and an ordinary book. You can enjoy interactive actions there, by touching the screen or tipping the book as you read it.
  15. 15. PhoneBook Video
  16. 16. Rethink Scholarship Video
  17. 17. QR Code Types
  18. 18. QR Code Pancake
  19. 19. Donald Duck Gets QR Coded Egmont, the Danish publisher of Walt Disney’s Donald Duck magazine, in cooperation with Okari Mobile have published a special comic edition with QR Codes. The comic features a visit to Denmark by Donald and his nephews Huey, Dewey and Louie with QR Codes in appropriate places linking to sound and animation. This is the first time a QR Code has been used in media for children and there is something rather nice about the fact that modern technology is introduced to them by such a distinguished vintage cartoon character.
  20. 20. QR Code JigSaw
  21. 21. Graduation Hat
  22. 22. QR Code JigSaw Marked Cards for Geeks
  23. 23. QR Code Marilyn
  24. 24. QR Code El Che
  25. 25. QR Code Amy Goodman Art
  26. 26. weekly-print-edition-made-interactive-with-microsoft-tag/ Entertainment Weekly Print Edition Made Interactive With Microsoft Tag
  27. 27. promo-during-lost-finale/ Promotional QR Code For True Blood Video
  28. 28. Galeria Tom Burton Wood
  29. 29. Galeria Tom Burton Wood
  30. 30. Needlepoint QRcode Facebook Link
  31. 31. QR Cubes
  32. 32. Paper Totem! by Katari Design
  33. 33. Ladrilho – QR Code
  34. 34. Jelly-O QR Code
  35. 35. QR Code – Business Cards
  36. 36. qr code business card - with a twist
  37. 37. Moo Sticker Book of QR Codes made with our API
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  39. 39.
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  41. 41.
  42. 42. QR Code Usage
  43. 43. Espresso Machine Personalizes Service Through Mobile Phone Identification Designers In-oh Yoo & Bong-yup Song have conceptualized an Android- based espresso machine that acts like your local barista. The Apresso can recognize who you are and know what type of coffee that you like by communicating with your mobile device. Additionally, the Apresso has built in speakers so you can download and listen to the music that you like or the music that is written as a QR code on the coffee capsule while your coffee is brewing or while you drink.
  44. 44. Rebuild Central Park
  45. 45. The World Park QR The Gates was a site-specific work of art by Christo and Jeanne-Claude. The artists installed 7,503 vinyl "gates" along 23 miles (37 km) of pathways in Central Park in New York City. From each gate hung a panel of deep saffron-colored nylon fabric. The exhibit ran from February 12, 2005 through February 27, 2005. The books and other memorabilia distributed by Christo and Jeanne-Claude refer to the project as The Gates, Central Park, New York, 1979–2005 in reference to the time that passed from the artists' initial proposal until they were able to go ahead with it. The Gates were greeted with mixed reactions. Some people loved them for brightening the bleak winter landscape; others hated them, accusing them of defacing the landscape. Some cyclists saw them as an obstruction which could cause accidents[citation needed] , although cycling is not legal on those paths. They received a great deal of their nationwide fame as a frequent object of ridicule by David Letterman as well as Keith Olbermann, whose apartment was nearby.
  46. 46. The World Park QR On Arbor Day Weekend, QR codes were seeded across NYC's Central Park, transforming it into a mobile interactive experience. With web- enabled smartphones and QR code readers, users could explore "The World Park" in a new way. Upon scanning a code, users were presented with educational trivia about the park. Friends could compete for the most correct answers across categories like Science, Pop Culture, Art, and History. After attending, we wanted to learn more about the project so we  spoke with Michael Ferrare, founder and owner of Agency Magma, the group that put the event together. Video 1 Video 2
  47. 47. QR Code JigSaw / QR Codes Enhance Loyalty Program Toys “R” Us Hong Kong has launched an iPhone app that integrates QR codes, content and rewards. The app is primarily intended for Hong Kong’s 700,000 Toys “R” Us Star Card loyalty program members. By scanning QR Codes (referred to as unlocking “R” codes) that can be found in the Toys “R” Us catalog, on their website, in-store and on posters users can view videos and accumulate rewards. Video
  48. 48. QR Code JigSaw
  49. 49. QR Code JigSaw
  50. 50. QR Code JigSaw Video
  51. 51. QR code short story competition Through Twitter people are getting used to communicating in 140 characters or less, but can you tell a story in 100 characters or less - and how would this look as a mobile phone QR code? Last year ran a QR tales story competition, where people created short stories in QR code format. (QR codes are essentially bar codes for mobile phones, you point your phone at the code and if it has the right technology it will interpret this code as text or a web address.) In 2008 332 tales were submitted from more than 15 different countries. The entries were showcased in an online gallery and hard formats were displayed in an outdoor exhibition:
  52. 52. QR code short story competition
  53. 53. Lacoste store QR code window displays (pointing to Lacoste Tennis game)
  54. 54. Lacoste store QR code window displays (pointing to Lacoste Tennis game) The Lacoste store at Westfield has a QR code mechanic in their shop window. Instructs people to 'scan the QR code with your smart phone to play the Lacoste Championship': It all points to the Lacoste Championship which is a classic bat and ball type arcade game, also accessible through the website at The whole thing is integrated with Facebook / Twitter and at the end of the game players can register for a 15% Lacoste store discount and enter a Lacoste prize draw competition.
  55. 55. ScanNap – Napkin with QR Codes
  56. 56. Free books from 1STBANK via QR Codes
  57. 57. QR Code JigSaw Hidden Sound - Case Campanha da Zoo Records, uma loja de CDs em Hong Kong especializada em bandas independentes. Uma ideia relativamente simples: a marca imprimiu QR Codes em imagens de animais grafitados pela cidade. Ali, haviam informações sobre bandas alternativas, possibilitando a compra e o compartilhamento de faixas de uma maneira inusitada. No total foram 14 animais diferentes com 14 bandas para serem descobertas. O sucesso foi tanto que o estoque das bandas em questão simplesmente esgotaram. Campanhas desse tipo estão cada vez mais comum, onde o consumidor deixou de ser um simples target para ser o combustível, sendo criado um ambiente para que a interação com o consumidor seja pertinente e relevante para ambos, a marca e o usuário. A criação foi da Leo Burnett Hong Kong e rendeu um Gold Direct Lion em Cannes esse ano, ganhando ainda um Silver Lion na categoria “Retail and E-commerce”, um segundo Silver Lion em “Poster Design”, e ainda um Bronze Lion em “Promo and Activations”. Fantástico, não?
  58. 58. QR Code JigSaw
  59. 59. QR Code JigSaw
  60. 60. QR Code JigSaw
  61. 61. QR Code JigSaw
  62. 62. QR Code JigSaw Video
  63. 63. View PDF
  64. 64. Conceitos Interativos Interactive Design II Aula 08 Plinio Okamoto 29 de Novembro de 2010