• Save
Digital1_aula09
Upcoming SlideShare
Loading in...5
×
 

Digital1_aula09

on

  • 552 views

 

Statistics

Views

Total Views
552
Views on SlideShare
547
Embed Views
5

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 5

http://www.linkedin.com 5

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital1_aula09 Digital1_aula09 Presentation Transcript

    • Digital 1 Aula 9 Prof. Plinio Okamoto Plinio Okamoto plinio.okamoto@rappbrasil.com.br
    • Marketing Locativo
    • MasterCard Priceless Picks MasterCard App Video
    • How it Works Make History Digital Storytelling through Geo-Positioning Cruzamento de banco de dados entre dados atuais e históricos, relativos ao 11 de Setembro. CGC com pessoas adicionando seus próprios relatos.http://makehistory.national911memorial.org/
    • Aplicação de Novas Tecnologias
    • IDG NOW, 02 de dezembro de 2011
    • Senseg Unveils New Technology That Creates Textures On Flat Screens Senseg has unveiled a new technology which allows them to create textures on flat screen tabletS. Providing the users with a feeling of a texture when they run their fingers over the flat glass screen. To create the feeling of texture the new technology uses electrostatic fields to simulate different levels of friction and allows it to create the feeling of something physical on a perfectly flat screen. Demonstrationhttp://www.geeky-gadgets.com/senseg-unveils-new-technology-that-creates-textures-on-flat-screens-02-12-2011/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+geeky- IDG NOW, 02 de dezembro de 2011gadgets+%28Geeky+Gadgets%29&utm_content=Google+Reader
    • Projection Mapping Telefonica Fibra Ótica: 3D Mapping
    • Projection Mapping Telefonica Fibra Ótica: 3D Mapping
    • Sony Ad Uses Projection Mapping Demo 1 Demo 2 Demo 3
    • Companhias Aereas
    • Companhias AereasQuais sao os STEPSO que e midiaComo surpreenderComo favorecer a recompra
    • GermanwingsPlaneMob Viral Video
    • EmiratesCinema Experience Video
    • iLingual App Video
    • iLingual App
    • Branded Social Networks – BA Metrowin Rede Social da British Airways Objetivo: ligar Londrinos e Nova Iorquinos
    • Branded Social Networks – BA Metrowin Dicas de melhores lugares para VISITAR, COMPRAR, COMER E BEBER em ambas as cidades. Recomendações estilo AMAZON
    • Branded Social Networks – Lufthansa – GenFLY Lounge http://genflylounge.com/ Rede social da Lufthansa, bem similar ao BLUENITY da Air France. A diferença é o público mais jovem.
    • Twitter + Processing + MapsJust Landed 36 hours Demo
    • KLM SocialKLM TrickKLM Experiment
    • Ideas are just a multiplier ofexecution Its so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.) To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. http://sivers.org/multiply
    • Ideas are just a multiplier ofexecutionExplanation:AWFUL IDEA = -1WEAK IDEA = 1SO-SO IDEA = 5GOOD IDEA = 10GREAT IDEA = 15BRILLIANT IDEA = 20 http://sivers.org/multiply
    • Ideas are just a multiplier ofexecutionExplanation:NO EXECUTION = $1WEAK EXECUTION = $1000SO-SO EXECUTION = $10,000GOOD EXECUTION = $100,000GREAT EXECUTION = $1,000,000BRILLIANT EXECUTION = $10,000,000 http://sivers.org/multiply
    • Ideas are just a multiplier ofexecutionTo make a business, you need to multiply thetwo. The most brilliant idea, with no execution, isworth $20.The most brilliant idea takes great execution to beworth $20,000,000. http://sivers.org/multiply
    • Fernando G. Teixeira Head Digital da GREYPassagens pela Razorfish (grupo Publicis) Wunderman (grupo WPP) http://www.grey.com/
    • Checklist – JobsApenas 2 semanas restantes
    • Job1Clássicos Reloaded – Facas GinsuConceito Criativo (1-5)Nome da Ação l Campanha (Batizar)Apresentação: - Estruturação do raciocínio (1-5) - Clareza e Objetividade (1-5) - Vendedora (1-5) Plinio Okamoto plinio.okamoto@rappbrasil.com.br
    • Job2Pepsi KickConceito Criativo (1-5)Nome da Ação l Campanha (Batizar)Apresentação: - Estruturação do raciocínio (1-5) - Clareza e Objetividade (1-5) - Vendedora (1-5) Plinio Okamoto plinio.okamoto@rappbrasil.com.br
    • Job3Chicletes Stride2012 ONE SHOW COLLEGE COMPETITIONConceito Criativo (1-5)Nome da Ação l Campanha (Batizar)Apresentação: - Estruturação do raciocínio (1-5) - Clareza e Objetividade (1-5) - Vendedora (1-5) Plinio Okamoto plinio.okamoto@rappbrasil.com.br
    • Job4app Lie DetectorConceito Criativo (1-5)Nome da Ação l Campanha (Batizar)Apresentação: - Estruturação do raciocínio (1-5) - Clareza e Objetividade (1-5) - Vendedora (1-5) Plinio Okamoto plinio.okamoto@rappbrasil.com.br
    • AgendaAula 10- Atendimento Geral / Ajustes para ApresentaçãoAula 11- Apresentação Final para convidado (todos jobs)- Feedback Plinio Okamoto plinio.okamoto@rappbrasil.com.br
    • Digital 1 Aula 9 Prof. Plinio Okamoto Plinio Okamoto plinio.okamoto@rappbrasil.com.br