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Digital1_aula08 Digital1_aula08 Presentation Transcript

  • Digital 1 Aula 8 Prof. Plinio Okamoto Plinio Okamoto plinio.okamoto@rappbrasil.com.br
  • Os 6 graus de Separação
  • OsX graus de Separação 6
  • Facebook 4.74 Graus- 721 mi usuários- Mais de 1/10 da população mundial- Em 2008 = 5.28- Nos EUA = 4.37- GLOCAL - Facebook social network is at once bothglobal and local. Plinio Okamoto https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 plinio.okamoto@rappbrasil.com.br
  • Facebook 4.74 Graus - 10% menos de 10 - 20% menos de 25 - 50% tem menos de 100 amigos Média de amigos é 190 Plinio Okamoto https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 plinio.okamoto@rappbrasil.com.br
  • Facebook 4.74 Graus Plinio Okamoto https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 plinio.okamoto@rappbrasil.com.br
  • Era da Transparência
  • EXPERIÊNCIA DO CONSUMIDORTIGER WOODS – JESUS SHOT DAVE CARROL - UNITED KRYPTONITE U-LOCK 2000CHUVA DE TWIX BRASTEMP TACO BELL - RATS
  • EXPERIÊNCIA DO CONSUMIDOR VIDEOTÉCNICO DA COMCAST DORMINDO NA INSTALAÇÃO
  • Real Food X Ad Food UM DIA DE FÚRIA 3 50
  • Comida em anúncios Burger King Whopper http://thewvsr.com/adsvsreality.htm Comida na real
  • Comida em anúncios Arbys Beef n Cheddar http://thewvsr.com/adsvsreality.htm Comida na real
  • Comida em anúncios McDonalds Sausage McMuffin http://thewvsr.com/adsvsreality.htm Comida na real
  • DOMINOS – SHOW US YOUR PIZZA VIDEO
  • RESPOSTA DAS EMPRESAS
  • RIM CEO apologizesfor BlackBerryoutages in videoresponse CEO
  • Black Friday? Cyber Monday?Small Business Saturday!
  • AMEX Small Business Sat
  • My Business Storyhttp://www.youtube.com/mybusinessstory
  • 4Sq Sync with AMEXhttps://sync.americanexpress.com/foursquare/
  • 4Sq Sync with AMEXhttps://sync.americanexpress.com/foursquare/
  • YourBuzz Apphttp://www.yourbuzz.com/
  • AMERICAN EXPRESS OPENMy Business Story: Download and print free Save on printed materials:Create custom videos in-store signage. You can save 20% Smallusing YouTube’s editing Online marketing kit: Put Business Saturday-relatedtool to entice your Small Business Saturday promotional materialscustomers. badges on your through Nov. 26. website, Facebook Page or email signature. Send emails to your customers.Take charge of engagement:YourBuzz is a tool that allows Coupon-less offers:users to read and respond to Provide mobile-basedcustomer reviews and online deals to your Americanmentions in one location. For Express card-wieldingSmall Business customers.Saturday, YourBuzz is offering$200 in free advertising credits on $25 > Creit $25LinkedIn Ads ($100 for 6,500business owners) and Facebook($100 for 10,000, which is all used VIDEOup).
  • Varejo do Futuro
  • UNIQLO LUCKY LINEA rede japonesa de lojas Uniqlo já está háalgumas boas horas no topo do Trending Topicsglobal do Twitter. O motivo é uma campanha quecelebra o 26º aniversário da marca, chamada“Lucky Line”.Funciona assim: as pessoas entram no siteuniqlo.com/jp/#line, onde existe uma fila virtual.Ao entrar na fila, um tweet automático é enviadocom a seguinte frase: “Eu entrei na Uniqlo LuckyLine. Sou o número X!”.E um de cada 26 usuários é selecionado paraganhar um cupom de 1,000 yens para gastar naslojas Uniqlo. No momento desse post já são33968 pessoas na fila, e a promoção – válida sópara japoneses – acaba no fim da semana. VIDEO
  • RENAULT ESPACE360 NAVIGATION IPAD APP VIDEO
  • E-BayGIVE A TOY STOREFRONT VIDEO
  • Disney Store AR OOH VIDEO
  • BABY CARROTSEAT THEM LIKE JUNK FOOD VIDEO
  • TESCOAugmented Reality Products VIDEO
  • Demonstração de Produtos
  • Bookmarklet TÉCNICO DA COMCAST DORMINDO NA INSTALAÇÃO VIDEO
  • IKEA E-FOLDERVIDEOLINK SITE
  • IKEA E-FOLDERTo demonstrate how IKEA can help you get organized, we prepared adownloadable icon set, the IKEA e-Folder set.It consists of a custom background picture of an EXPEDIT storage unitand a set of icons that are all IKEA organizers.This way people can arrange their documents and media into IKEA VIDEOorganizers and enjoy their benefits long term.
  • Uncharted 3: Takeover banner VIDEO
  • MERCEDES BENZTRANSPARENT WALLS VIDEO
  • Gamification
  • DOMINOS – PIZZA HERO VIDEO
  • Honda Civic – The CogHonda Civic – The Experiment
  • VW BLUE MOTION - ROULETTE How far on a single tank of fuel? We turned E6, the equivalent to Route 66, into a roulette board using Google maps and streetview. We then asked the audience to guess where the car would run out of fuel. If the car stopped on your spot you would win the car. Commercial for a norwegian BlueMotion competiton. VIDEO
  • Personalização em Massa da comunicação
  • MTV N HD VIDEO LINK SITE
  • Tão bizarro que não consegui categorizar...
  • Pause Home EntertainmentTHE HUMAN JUKEBOX Our mission was to tell people that Pause is the best there is, when it comes to customized sound systems. We connected the world to Pause Home Entertainment Store, inviting everybody to experience the true nature of Pause passion for customized sound systems. Meet the first Human Jukebox a.k.a. Fredrik Hjelmquist, CEO of Pause. http://ourwork.se/thehumanjukebox/ VIDEO
  • APRESENTAÇÃO JOBS
  • Job 4
  • Como saber se alguém está mentindo
  • VIDEO 1VIDEO 2 – Especial para asmeninas
  • VIDEO
  • REAL-TIME FACIALVOICE STRESS EXPRESSIONS ANALIZER RECOGNITION Disponível nas seguintes plataformas
  • AgendaAula 09- Será na RAPP- Idéias Job 4Aula 10- Atendimento Geral / Ajustes para ApresentaçãoAula 11- Apresentação Final para convidado (todos jobs)- Feedback Plinio Okamoto plinio.okamoto@rappbrasil.com.br
  • Digital 1 Aula 8 Prof. Plinio Okamoto Plinio Okamoto plinio.okamoto@rappbrasil.com.br