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Digital 1         Aula 8  Prof. Plinio Okamoto           Plinio Okamoto plinio.okamoto@rappbrasil.com.br
Os 6 graus de Separação
OsX graus de Separação  6
Facebook 4.74 Graus- 721 mi usuários- Mais de 1/10 da população mundial- Em 2008 = 5.28- Nos EUA = 4.37- GLOCAL - Facebook...
Facebook 4.74 Graus                                                         - 10% menos de 10                             ...
Facebook 4.74 Graus                                      Plinio Okamoto  https://www.facebook.com/notes/facebook-data-team...
Era da Transparência
EXPERIÊNCIA DO CONSUMIDORTIGER WOODS – JESUS SHOT   DAVE CARROL - UNITED   KRYPTONITE U-LOCK 2000CHUVA DE TWIX            ...
EXPERIÊNCIA DO CONSUMIDOR                               VIDEOTÉCNICO DA COMCAST DORMINDO NA INSTALAÇÃO
Real Food X Ad Food   UM DIA DE FÚRIA 3 50
Comida em anúncios                                       Burger King Whopper http://thewvsr.com/adsvsreality.htm          ...
Comida em anúncios                                       Arbys Beef n Cheddar http://thewvsr.com/adsvsreality.htm         ...
Comida em anúncios                                       McDonalds Sausage McMuffin http://thewvsr.com/adsvsreality.htm   ...
DOMINOS – SHOW US YOUR PIZZA                  VIDEO
RESPOSTA DAS EMPRESAS
RIM CEO apologizesfor BlackBerryoutages in videoresponse                     CEO
Black Friday?     Cyber Monday?Small Business Saturday!
AMEX Small Business Sat
My Business Storyhttp://www.youtube.com/mybusinessstory
4Sq Sync with AMEXhttps://sync.americanexpress.com/foursquare/
4Sq Sync with AMEXhttps://sync.americanexpress.com/foursquare/
YourBuzz Apphttp://www.yourbuzz.com/
AMERICAN EXPRESS OPENMy Business Story:                    Download and print free       Save on printed materials:Create ...
Varejo do Futuro
UNIQLO LUCKY LINEA rede japonesa de lojas Uniqlo já está háalgumas boas horas no topo do Trending Topicsglobal do Twitter....
RENAULT ESPACE360 NAVIGATION IPAD APP                          VIDEO
E-BayGIVE A TOY STOREFRONT                        VIDEO
Disney Store AR OOH                      VIDEO
BABY CARROTSEAT THEM LIKE JUNK FOOD          VIDEO
TESCOAugmented Reality Products                             VIDEO
Demonstração de Produtos
Bookmarklet              TÉCNICO DA COMCAST DORMINDO NA INSTALAÇÃO   VIDEO
IKEA E-FOLDERVIDEOLINK SITE
IKEA E-FOLDERTo demonstrate how IKEA can help you get organized, we prepared adownloadable icon set, the IKEA e-Folder set...
Uncharted 3: Takeover banner                               VIDEO
MERCEDES BENZTRANSPARENT WALLS                    VIDEO
Gamification
DOMINOS – PIZZA HERO                   VIDEO
Honda Civic – The CogHonda Civic – The Experiment
VW BLUE MOTION - ROULETTE         How far on a single tank of         fuel?         We turned E6, the equivalent         t...
Personalização em Massa    da comunicação
MTV N HD           VIDEO           LINK SITE
Tão bizarro que não consegui        categorizar...
Pause Home EntertainmentTHE HUMAN JUKEBOX   Our mission was to tell people that Pause is the best there   is, when it come...
APRESENTAÇÃO JOBS
Job 4
Como saber se alguém   está mentindo
VIDEO 1VIDEO 2 – Especial para asmeninas
VIDEO
REAL-TIME                                               FACIALVOICE STRESS                                          EXPRES...
AgendaAula 09- Será na RAPP- Idéias Job 4Aula 10- Atendimento Geral / Ajustes para ApresentaçãoAula 11- Apresentação Final...
Digital 1         Aula 8  Prof. Plinio Okamoto           Plinio Okamoto plinio.okamoto@rappbrasil.com.br
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  1. 1. Digital 1 Aula 8 Prof. Plinio Okamoto Plinio Okamoto plinio.okamoto@rappbrasil.com.br
  2. 2. Os 6 graus de Separação
  3. 3. OsX graus de Separação 6
  4. 4. Facebook 4.74 Graus- 721 mi usuários- Mais de 1/10 da população mundial- Em 2008 = 5.28- Nos EUA = 4.37- GLOCAL - Facebook social network is at once bothglobal and local. Plinio Okamoto https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 plinio.okamoto@rappbrasil.com.br
  5. 5. Facebook 4.74 Graus - 10% menos de 10 - 20% menos de 25 - 50% tem menos de 100 amigos Média de amigos é 190 Plinio Okamoto https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 plinio.okamoto@rappbrasil.com.br
  6. 6. Facebook 4.74 Graus Plinio Okamoto https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 plinio.okamoto@rappbrasil.com.br
  7. 7. Era da Transparência
  8. 8. EXPERIÊNCIA DO CONSUMIDORTIGER WOODS – JESUS SHOT DAVE CARROL - UNITED KRYPTONITE U-LOCK 2000CHUVA DE TWIX BRASTEMP TACO BELL - RATS
  9. 9. EXPERIÊNCIA DO CONSUMIDOR VIDEOTÉCNICO DA COMCAST DORMINDO NA INSTALAÇÃO
  10. 10. Real Food X Ad Food UM DIA DE FÚRIA 3 50
  11. 11. Comida em anúncios Burger King Whopper http://thewvsr.com/adsvsreality.htm Comida na real
  12. 12. Comida em anúncios Arbys Beef n Cheddar http://thewvsr.com/adsvsreality.htm Comida na real
  13. 13. Comida em anúncios McDonalds Sausage McMuffin http://thewvsr.com/adsvsreality.htm Comida na real
  14. 14. DOMINOS – SHOW US YOUR PIZZA VIDEO
  15. 15. RESPOSTA DAS EMPRESAS
  16. 16. RIM CEO apologizesfor BlackBerryoutages in videoresponse CEO
  17. 17. Black Friday? Cyber Monday?Small Business Saturday!
  18. 18. AMEX Small Business Sat
  19. 19. My Business Storyhttp://www.youtube.com/mybusinessstory
  20. 20. 4Sq Sync with AMEXhttps://sync.americanexpress.com/foursquare/
  21. 21. 4Sq Sync with AMEXhttps://sync.americanexpress.com/foursquare/
  22. 22. YourBuzz Apphttp://www.yourbuzz.com/
  23. 23. AMERICAN EXPRESS OPENMy Business Story: Download and print free Save on printed materials:Create custom videos in-store signage. You can save 20% Smallusing YouTube’s editing Online marketing kit: Put Business Saturday-relatedtool to entice your Small Business Saturday promotional materialscustomers. badges on your through Nov. 26. website, Facebook Page or email signature. Send emails to your customers.Take charge of engagement:YourBuzz is a tool that allows Coupon-less offers:users to read and respond to Provide mobile-basedcustomer reviews and online deals to your Americanmentions in one location. For Express card-wieldingSmall Business customers.Saturday, YourBuzz is offering$200 in free advertising credits on $25 > Creit $25LinkedIn Ads ($100 for 6,500business owners) and Facebook($100 for 10,000, which is all used VIDEOup).
  24. 24. Varejo do Futuro
  25. 25. UNIQLO LUCKY LINEA rede japonesa de lojas Uniqlo já está háalgumas boas horas no topo do Trending Topicsglobal do Twitter. O motivo é uma campanha quecelebra o 26º aniversário da marca, chamada“Lucky Line”.Funciona assim: as pessoas entram no siteuniqlo.com/jp/#line, onde existe uma fila virtual.Ao entrar na fila, um tweet automático é enviadocom a seguinte frase: “Eu entrei na Uniqlo LuckyLine. Sou o número X!”.E um de cada 26 usuários é selecionado paraganhar um cupom de 1,000 yens para gastar naslojas Uniqlo. No momento desse post já são33968 pessoas na fila, e a promoção – válida sópara japoneses – acaba no fim da semana. VIDEO
  26. 26. RENAULT ESPACE360 NAVIGATION IPAD APP VIDEO
  27. 27. E-BayGIVE A TOY STOREFRONT VIDEO
  28. 28. Disney Store AR OOH VIDEO
  29. 29. BABY CARROTSEAT THEM LIKE JUNK FOOD VIDEO
  30. 30. TESCOAugmented Reality Products VIDEO
  31. 31. Demonstração de Produtos
  32. 32. Bookmarklet TÉCNICO DA COMCAST DORMINDO NA INSTALAÇÃO VIDEO
  33. 33. IKEA E-FOLDERVIDEOLINK SITE
  34. 34. IKEA E-FOLDERTo demonstrate how IKEA can help you get organized, we prepared adownloadable icon set, the IKEA e-Folder set.It consists of a custom background picture of an EXPEDIT storage unitand a set of icons that are all IKEA organizers.This way people can arrange their documents and media into IKEA VIDEOorganizers and enjoy their benefits long term.
  35. 35. Uncharted 3: Takeover banner VIDEO
  36. 36. MERCEDES BENZTRANSPARENT WALLS VIDEO
  37. 37. Gamification
  38. 38. DOMINOS – PIZZA HERO VIDEO
  39. 39. Honda Civic – The CogHonda Civic – The Experiment
  40. 40. VW BLUE MOTION - ROULETTE How far on a single tank of fuel? We turned E6, the equivalent to Route 66, into a roulette board using Google maps and streetview. We then asked the audience to guess where the car would run out of fuel. If the car stopped on your spot you would win the car. Commercial for a norwegian BlueMotion competiton. VIDEO
  41. 41. Personalização em Massa da comunicação
  42. 42. MTV N HD VIDEO LINK SITE
  43. 43. Tão bizarro que não consegui categorizar...
  44. 44. Pause Home EntertainmentTHE HUMAN JUKEBOX Our mission was to tell people that Pause is the best there is, when it comes to customized sound systems. We connected the world to Pause Home Entertainment Store, inviting everybody to experience the true nature of Pause passion for customized sound systems. Meet the first Human Jukebox a.k.a. Fredrik Hjelmquist, CEO of Pause. http://ourwork.se/thehumanjukebox/ VIDEO
  45. 45. APRESENTAÇÃO JOBS
  46. 46. Job 4
  47. 47. Como saber se alguém está mentindo
  48. 48. VIDEO 1VIDEO 2 – Especial para asmeninas
  49. 49. VIDEO
  50. 50. REAL-TIME FACIALVOICE STRESS EXPRESSIONS ANALIZER RECOGNITION Disponível nas seguintes plataformas
  51. 51. AgendaAula 09- Será na RAPP- Idéias Job 4Aula 10- Atendimento Geral / Ajustes para ApresentaçãoAula 11- Apresentação Final para convidado (todos jobs)- Feedback Plinio Okamoto plinio.okamoto@rappbrasil.com.br
  52. 52. Digital 1 Aula 8 Prof. Plinio Okamoto Plinio Okamoto plinio.okamoto@rappbrasil.com.br

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