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  • 1. Conceitos InterativosAula 05Plinio Okamoto
  • 2. Interactive Business Cards
  • 3. Facas/Material Tecnologia Funcionalidade Formatos
  • 4. Ver Video
  • 5. Interactive Experiences
  • 6. Global Growth in Mobile Barcode Usage Q2/2011Worldwide usage still on path of exponential growth, withQ2/2011 growing by 52.0% over Q1/2011, with daily scans Press Release 3GVision August, 2011coming from 136 different countries around the world
  • 7. World’s First QR Code CoinThe Royal Dutch Mint have produced a limited edition ofQR Coded coins to commemorate the 100th anniversaryof the Mint in Utrecht. June 22, 2011
  • 8. World’s First QR Code Coin Multiple viewHidden feature: under the portrait of HM Queen Beatrix isa latent image, twist the coin in the light to read the letters. Ver Video
  • 9. World’s First QR Code Film FestivalThe festival is organized in Korea only thruJuly 21-31 and will take place anywhere inthe world. Scanning one of the QR Codes willshow a short animation movie from YouTubeand there will be a choice of 14 different films.
  • 10. QR CodeBoxed lunches are the norm for Korean school children and workerswhich is probably why Lock&Lock headquartered in Seoul seems tobe dominating the world wide market for airtight containers. Their Ver VideoYouTube channel has recently been updated with a video showing theconstruction of a QR Code made from candy.
  • 11. QR Code Haircut Anyone?Lowe Thailand have created a great QRCode campaign for Unilever’s Clearshampoo. A team of people with QR Codedhaircuts walked around Bangkok encouragingpassers by to scan the QR Code. TV celebrityTerng Pradon was persuade to join thecampaign triggering a viral explosion with thecampaign reaching an estimated Thaiaudience of 10 million. The QR Code wasscannable and resolved to a specially createdmobile site. Ver Video
  • 12. Cannes Lions 2011:GP de Design para The Cosmopolitan of Las VegasA missão era criar uma experiência única para uma marcade luxo, e dar ao edifício do hotel personalidade própria.As paredes, elevadores e colunas se transformaram emdisplays, com arte viva, unindo a arquitetura do lugar comtecnologia digital.
  • 13. Cannes Lions 2011:GP de Design para The Cosmopolitan of Las Vegas
  • 14. Ver SiteCannes Lions 2011: Ver CaseGP de Design para The Cosmopolitan of Las Vegas
  • 15. Cannes Lions 2011:Loneliness of Autism
  • 16. Cannes Lions 2011: Ver CaseLoneliness of Autism
  • 17. Cannes Lions 2011:Interactive Coal Gate – BBDO Proximity
  • 18. Wall of FameDigital + OOH Campaign Ver Site
  • 19. Wall of FameDigital + OOH Campaign Ver Case
  • 20. Converse THE CANVAS EXPERIMENT Ver Case
  • 21. SAP BIT.CODE – Digital Design SensationSAP commissioned the Leipzig-based artist Julius Popp to create aninstallation – part monumental sliding puzzle and part mechanical display.The installation uses SAP software to identify and filter relevant key wordsfrom internet news sites in real-time. Thus Business Software from Walldorfbecame an integral part of a work of art. Ver Case
  • 22. AUDI – Augmented Reality Calendar Ver Case
  • 23. AXA – Interactive Print Ad Ver Case
  • 24. Conceitos InterativosAula 05Plinio Okamoto