Conceitos Interativos A04


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Conceitos Interativos A04

  1. 1. Conceitos Interativos Inside QR CODE II Aula 04 Plinio Okamoto 08 de Novembro de 2010
  2. 2. Calendário Aula 04 08/nov segunda Inside QR Code II Aula 05 12/nov sexta Interactive Retail --------- 15/nov feriado --------- Aula 06 19/nov sexta Augmented Reality Aula 07 22/nov segunda Interactive Design Aula 08 29/nov segunda Interactive Design II Aula 09 02/dez segunda Atendimento Aula 10 13/dez segunda Apresentação Final
  3. 3. Inside QR Code II Agenda: - Tendências no Google Trends - QR Codes could save Print Media & Advertising? - More Examples - Inspiration - References - Briefing 3
  4. 4. QR Code Google Trends
  5. 5. Trends: QR Code on the Rise One thing is clear, providing the Internet with the ability to see and make sense of the real world is a trend that is firmly in place. The graph below shows Google search volumes over a six year period for the term "QR Codes", as you can see the trend went vertical this year which should translate into a massive adoption of this technology in the relative short term, say 12 to 18 months. Clicking on the graph will lead to the associated Google trending page with additional details. Site
  6. 6. QR Code QR Codes Could Help Save Print?
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  8. 8. As the capacity of mobile devices to provide more services grows, the Harvard Gazette is moving to provide the best possible experience for those on the go who are looking to dive into Gazette content. In line with that goal, the publication has redesigned its mobile version of the Gazette Online, providing QR codes in the most recent print issues of the paper. The QR links, two- dimensional bar codes that provide content-rich information and real world hyperlinks, recently have picked up traction around the world — from business cards to building advertisements. All it requires to scan the codes is an Internet- connected phone with a camera and QR scanning software, which is easily downloaded. After paging through the print Gazette, readers are encouraged to pull out their smart phones and take a spin through related online stories.
  9. 9. QR Code More Examples
  10. 10. Unidimensional The Most Valuable QR Code Ever Swiss luxury watchmakers and jewelers Piaget have produced what is probably the world’s most valuable QR Code. The eighteen carat white gold pendant is set with one thousand and forty two brilliant-cut diamonds and five hundred and twenty black spinels in the form of a QR Code that resolves to a Japanese mobile site celebrating the twentieth anniversary of Piaget’s Possession range. Their workshop in Geneva apparently spent two hundred hours setting the gems and crafting this unique piece.
  11. 11. Giant QR Code Cut Into German Field For Google Earth This giant QR code was spotted in a German agricultural field, intended by the Hello, World! project to be captured by Google Earth satellites. The project creators explain below: “Hello, world!” is a real installation for the virtual globe of the software Google Earth. A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase “Hello, world!”. The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.
  12. 12. QR Code Sculpture German Artist Frank Haase has created a rather interesting QR Code sculpture (image below) in the form of the boundary posts that used to mark the border between East and West Germany before reunification. The elements of the QR Code look as if they are misaligned and suspended in space but from two view points only they can be decoded as “OST” (east) and “WEST”.
  13. 13. QR code integration for Foursquare Ease FourSquare check-ins using QR codes. An Individual sticker placed in venues that displays the name of the venue, and a QR code to capture with your phones camera. Working with the Foursquare API to integrate the use of QR codes would be quite simple and they can be read by any phones camera.
  14. 14. QR Coded Gourmet Food Rakuten, Japan have published a high quality gourmet food catalogue with QR Code ordering. Also presented in book form on their website with lavish illustrations. The QR Codes resolve to product ordering pages with mobile and conventional presentation.
  15. 15. Using QR Codes to preserve graffiti Berlin based urban artist Sweza is using QR Codes to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owner he places a QR Code in the exact location which resolves to an image of the original. If that is cleaned off and replaced with a new QR Code that resolves to an image of the old QR Code will that be the start of endless loop?
  16. 16. Iron Man Gets a QR Code April 21, 2010 Nick Ford at Tappinn sent over this cool poster advertising the upcoming Iron Man 2 movie. The QR Code resolves to a mobile site with photos, trailers and information about the film.
  17. 17. TEDx Talks
  18. 18. Doctor Who QR Code “The Eleventh Hour” centred around the escaped Prisoner Zero is Matt Smith’s recent debut as the new Doctor Who and the BBC has provided a QR Coded poster to mark the event (image below). Interestingly the QR Code is in MECARD format and decodes as MECARD:N:Doctor Who;URL: who/;; Here is the resolving website.
  19. 19. Madison Square Garden Giant QR Code Walking with Dinosaurs, the arena spectacular at Madison Square Garden, has a 100ft tall tower banner complete with QR Code prominently displayed on the corner of 33rd Street and 7th Avenue. The QR Code resolves to which if you are using a mobile device redirects to a promotional mobile site.
  20. 20. Yellow Pages gets closer to using QR Code Student´s Competition
  21. 21. SET Japan QR Code for DigitalMum Campaign Australia’s largest telecommunications company Telstra, commissioned SET Japan to produce a branded QR Code (image below) to support their DigitalMum (MUM 2.0) campaign. The QR Code was designed to match the look and feel of the campaign and appears in print and outdoor media around Australia. The QR Code resolves to the campaign mobile site.
  22. 22. Video
  23. 23. QR Code Inspiration
  24. 24. QR Arts - Lamp 2
  25. 25. QR Arts - Lamp 2
  26. 26. Xmas cards
  27. 27. QR Skateboard
  28. 28. QR + Linear barcodes
  29. 29. QR + Design
  30. 30. QR + Design
  31. 31. QR + Design
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  35. 35. T-Shirts QR-STORE
  36. 36. T-Shirts QR-STORE Site
  37. 37. QR Dunny Hunt
  38. 38. QR Dunny Hunt
  39. 39. Site QR Lego - Case
  40. 40. QR Code References
  41. 41. QR Code Generators If you wish to experiment with QR codes there are plenty of sites where you can generate codes for free. You can generate QR code links to your website in seconds. QR Code Blogs and Resources   Download QR Code Readers As well, there are many sources for free QR Code Readers for your specific smart phone. Referências QR Code
  42. 42. Briefing 3 PDF da Revista
  43. 43. Briefing 3
  44. 44. Conceitos Interativos Aula 04 Plinio Okamoto 08 de Novembro de 2010