Conceitos Interativos
Inside QR CODE
Aula 03
Plinio Okamoto
23 de Outubro de 2010
Laís Sayuri
Clara Ayumi
Laís Sayuri
Clara Ayumi
Código de Barras
Inside QR Code
Inside QR Code
- Anatomia do QR Code
- Variações de aplicação gráfica
- Aplicações:
Product ID
Fashion
Decorative
Ambient
...
Unidimensional Bidimensional
http://blog.vizuarna.si/2009/02/new-generation-code/
• QR Code stands for Quick Response - it allows its contents to be decoded at high speed.
• It can encode different types ...
http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html
AnatomiadeumQRCode
http://d-qr.net/service-kind/designqrplus.htm
http://www.flickr.com/photos/brigadeneurale/3610919136
QR Code
Product ID
QR Code
Fashion
A Box Life
ECO 2.0: Re-use boxes and track them by QR-code
http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-an...
A Box Life
ECO 2.0: Re-use boxes and track them by QR-code
http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-an...
A Box Life
ECO 2.0: Re-use boxes and track them by QR-code
http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-an...
Gucci´s QR Code Ad
http://japon.typepad.fr/marketing_japon/2008/09/alors-que-ralph.html
Puma´s QR Code Ad
http://japon.typepad.fr/photos/uncategorized/2008/09/19/puma_japan_2.jpg
Cachecol QR
http://photo.kaywa.com/roger/detail/1543/
Cachecol QR
http://photo.kaywa.com/roger/detail/1543/
QR Code Ring
http://www.flickr.com/photos/fluidforms/3635425508/in/pool-qrcodes/
QR Code Belt
http://farm4.static.flickr.com/3399/3525672926_ed27b2ecb4.jpg
QR Code > Twitter
http://www.flickr.com/photos/qrazystuff/4518390570/sizes/o/in/pool-24833696@N00/
QR Code Fashion
http://www.flickr.com/photos/julianbleecker/4441975297/in/pool-qrcodes
Tattoo QR Code
http://www.flickr.com/photos/webkeika/4499071280/in/pool-qrcodes
QR Coat by Pedro Toast
http://2d-code.co.uk/qr-code-coat/ Video
QR Code
Decorative
Almofada
QR Code
http://www.flickr.com/photos/tikaro/4387464054/in/set-72157623506385892/
QR Code Desk Lamp
http://2d-code.co.uk/qr-code-desk-lamp/
Cupcakes de QR Code
comestíveis
http://boingboing.net/2010/03/18/edible-qr-code-cupca.html/
These edible QR Code
cupcakes ...
QR Code
Ambient
Informational QR Code
"Informational Mobility" - Cellphone -> QRCode -> Web
http://www.flickr.com/photos/julianbleecker/4441975297/in/pool-qrcodes
Display - QR Code
http://www.brainstorm9.com.br/mobile/fotografe-o-produto-na-vitrine-e-curta-no-facebook/
Display - QR Code
Primario Restaurant
Backlit QR Code Sign
http://www.qrchannel.com/blog/wp-
content/uploads/2009/01/p1120011.jpg
• Acesso a...
Giant QR Code Billboard
London
http://www.qrchannel.com/blog/wp-
content/uploads/2009/01/p1120011.jpg
• Promoção do DVD 28...
Giant QR Code on Southbay Beach Scarborough UK
http://www.flickr.com/photos/48195423@N06/4413219857/sizes/l/in/pool-248336...
• Vitrine da Joalheria Folli Follie / Tóquio
• QR Code desenhado pela SET Japan
• Branded Hummer circula com o código
• QR...
QR Code Color
http://www.flickr.com/photos/alvarobarata/4354319412/sizes/o/
QR Code Color - Grafite
http://www.flickr.com/photos/alvarobarata/4352836095/in/pool-qr-art/
QR Code Color - Grafite
http://www.flickr.com/photos/alvarobarata/4354319412/sizes/o/
QR-code in de bibliotheek
http://www.flickr.com/photos/moqub/3887184821/in/pool-qrcodes
QR Code at at SXSW
http://www.flickr.com/photos/brucesterling/4441756800/in/pool-qrcodes
interlinkONE's floor decal
http://www.flickr.com/photos/24427897@N06/4370601426/in/pool-qrcodes
Walt Disney QR Codes
http://www.qrme.co.uk/qr-code-news/3-newsflash/178-walt-disney-qr-codes.html
• Posteres na estação de...
QR Code
Outside In / Inside Out
Sephora QR Code Billboard
http://www.flickr.com/photos/gladiolabean/4371698259/in/pool-qrcodes
Sephora QR Code Contest
http://pennykim.com/post/473253336/sephora-showcases-qr-codes
Sephora QR Code Comments
http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html
Sephora posts consumer reviews on...
BestBuy QR Code Reviews
http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html
Best Buy is using QR Codes in stor...
QR Code
Interactive Content
http://www.flickr.com/photos/rlares/3615900549
Urban Visions Book:
A Coruña
LIVING BOOK
The first QRcode book
of the world
www.thelivingbook.org/ http://www.amoreodio.org/
Video
LIVING BOOK
The first QRcode book
of the world
http://www.flickr.com/photos/amoreodio/
Anúncio Vivo – DM9DDB
http://www.dm9ddb.com.br/anunciovivo/
QR Code
Experimental
The QR Cloud Project:
Micro Secrets In Public Space
• Amsterdam – Projeto artístico
• 7 trabalhos utilizando QRCode: Micro...
Os 10 Mandamentos
http://www.flickr.com/photos/take-care/3442952292/sizes/o/in/pool-1049441@N25/
Autobiography
http://www.flickr.com/photos/azimuthphotos/2895474717/sizes/l/in/pool-1049441@N25/
Cow Parade BrasilCow Parade Brasil
Layar – Augmented Reality + Paid Content
http://site.layar.com/company/blog/layar-launches-worlds-first-augmented-reality-...
People preparing phones at #arflashmob 
QR code #arflashmob 
Statistics source: www.w3schools.com – Fev.2010
Next ARflashmob: Rio! #Mobilefest 24
28 may Brasil - Ipanema beach
Sensitive Rose
by Martha Gabriel
http://www.sensitiverose.com/rose.php Video
Suite 4 Mobile Tags – Buenos Aires
Instalação artística de Gisele Beiguelman e Maurício Fieury
Video
QR Code
Services
Chamber of Commerce of Tsuruga
População de 70k! Poster para turistas mostrando todos os restaurantes locais.
QR Code: Sit...
QR Code as Boarding Pass
QR Code as Loyalty Program ID
Novo cartão do programa de relacionamento Smiles
Design by Cauduro Associados
QR Code: Realtime
Bus Schedule - GPS
Favorite Place
On Google
http://www.google.com/help/maps/favoriteplaces/business/index.html
• Reconhecimento de mais de 10...
Aplicativos
Geradores de QR Code
QR Code JAM MAKER
http://staff.aist.go.jp/hagiwara.hagiwara/qrjam/
QR Code JAM MAKER
http://www.jaxo-systems.com/barshow
http://www.jaxo-
systems.com/solutions/barcapture/
?lang=en_US
http://www.likify.net/
Business Card QR Code
Briefing 2
QR Code
Business Cards
Referências
QR Code
Business Cards
Referências
http://www.flickr.com/photos/manuelbieh/2822148224/in/pool-qrcodes
QR Code
Business Cards
Referências
QR Code
Business Cards
Referências
Europe first QR Code centric TV Ad
Belgium Bank
http://www.qrme.co.uk/qr-code-news/3-newsflash/174-first-european-qr-code-...
Na Real o Seu Desejo
http://narealoseudesejo.com.br/ http://www.youtube.com/user/narealoseudesejo
Audição
• Torcida Organi...
http://narealoseudesejo.com.br/
http://www.youtube.com/user/narealoseudesejo
Audição Paladar
Na Real o Seu Desejo
Olfato –...
Atendimento
Conceitos Interativos
Aula 03
Plinio Okamoto
25 de Outubro de 2010
Conceitos Interativos A03
Conceitos Interativos A03
Conceitos Interativos A03
Conceitos Interativos A03
Conceitos Interativos A03
Conceitos Interativos A03
Conceitos Interativos A03
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Transcript of "Conceitos Interativos A03"

  1. 1. Conceitos Interativos Inside QR CODE Aula 03 Plinio Okamoto 23 de Outubro de 2010
  2. 2. Laís Sayuri Clara Ayumi
  3. 3. Laís Sayuri Clara Ayumi Código de Barras
  4. 4. Inside QR Code
  5. 5. Inside QR Code - Anatomia do QR Code - Variações de aplicação gráfica - Aplicações: Product ID Fashion Decorative Ambient Outside In/Inside Out Interactive content Experimental Service -Aplicativos Geradores de QRCode
  6. 6. Unidimensional Bidimensional http://blog.vizuarna.si/2009/02/new-generation-code/
  7. 7. • QR Code stands for Quick Response - it allows its contents to be decoded at high speed. • It can encode different types of data, such as alphabetic and numeric characters, Kanji and Kana, Hiragana, symbols, binary, and control codes. •The code can manage up to 7,089 numeric characters or maximum 4,296 alphanumeric * Barcode manages 20 characters • Ocupa em geral 1/10 do tamanho do código de barras • Interação com URL ! http://blog.vizuarna.si/2009/02/new-generation-code/
  8. 8. http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html AnatomiadeumQRCode
  9. 9. http://d-qr.net/service-kind/designqrplus.htm
  10. 10. http://www.flickr.com/photos/brigadeneurale/3610919136
  11. 11. QR Code Product ID
  12. 12. QR Code Fashion
  13. 13. A Box Life ECO 2.0: Re-use boxes and track them by QR-code http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/ • Ecological idea: “Reduce, Re-use and Recycle” • Re-using cardboard boxes to reduce costs and avoid thousands of boxes being thrown away every day. • Cardboard boxes sometimes travel a long way around the world • Tracking service by QR codes
  14. 14. A Box Life ECO 2.0: Re-use boxes and track them by QR-code http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
  15. 15. A Box Life ECO 2.0: Re-use boxes and track them by QR-code http://blog.cyber-media.co.jp/2009/11/11/eco-20-re-use-boxes-and-track-them-by-qr-code/
  16. 16. Gucci´s QR Code Ad http://japon.typepad.fr/marketing_japon/2008/09/alors-que-ralph.html
  17. 17. Puma´s QR Code Ad http://japon.typepad.fr/photos/uncategorized/2008/09/19/puma_japan_2.jpg
  18. 18. Cachecol QR http://photo.kaywa.com/roger/detail/1543/
  19. 19. Cachecol QR http://photo.kaywa.com/roger/detail/1543/
  20. 20. QR Code Ring http://www.flickr.com/photos/fluidforms/3635425508/in/pool-qrcodes/
  21. 21. QR Code Belt http://farm4.static.flickr.com/3399/3525672926_ed27b2ecb4.jpg
  22. 22. QR Code > Twitter http://www.flickr.com/photos/qrazystuff/4518390570/sizes/o/in/pool-24833696@N00/
  23. 23. QR Code Fashion http://www.flickr.com/photos/julianbleecker/4441975297/in/pool-qrcodes
  24. 24. Tattoo QR Code http://www.flickr.com/photos/webkeika/4499071280/in/pool-qrcodes
  25. 25. QR Coat by Pedro Toast http://2d-code.co.uk/qr-code-coat/ Video
  26. 26. QR Code Decorative
  27. 27. Almofada QR Code http://www.flickr.com/photos/tikaro/4387464054/in/set-72157623506385892/
  28. 28. QR Code Desk Lamp http://2d-code.co.uk/qr-code-desk-lamp/
  29. 29. Cupcakes de QR Code comestíveis http://boingboing.net/2010/03/18/edible-qr-code-cupca.html/ These edible QR Code cupcakes from Montreal's clevercupcakes are actually scannable, and will direct you to the Montreal Science Centre website.
  30. 30. QR Code Ambient
  31. 31. Informational QR Code "Informational Mobility" - Cellphone -> QRCode -> Web
  32. 32. http://www.flickr.com/photos/julianbleecker/4441975297/in/pool-qrcodes Display - QR Code
  33. 33. http://www.brainstorm9.com.br/mobile/fotografe-o-produto-na-vitrine-e-curta-no-facebook/ Display - QR Code
  34. 34. Primario Restaurant Backlit QR Code Sign http://www.qrchannel.com/blog/wp- content/uploads/2009/01/p1120011.jpg • Acesso ao menu diário • Visível dia-e-noite – Backlit
  35. 35. Giant QR Code Billboard London http://www.qrchannel.com/blog/wp- content/uploads/2009/01/p1120011.jpg • Promoção do DVD 28weekslater • Sem conteúdo extra • “It’s back on DVD September 10th”
  36. 36. Giant QR Code on Southbay Beach Scarborough UK http://www.flickr.com/photos/48195423@N06/4413219857/sizes/l/in/pool-24833696@N00/ Video
  37. 37. • Vitrine da Joalheria Folli Follie / Tóquio • QR Code desenhado pela SET Japan • Branded Hummer circula com o código • QR Code > mobile phone campaign site > Catalog + Contest First Store Window Designer QR Code http://2d-code.co.uk/folli-follie-store-qr-code/
  38. 38. QR Code Color http://www.flickr.com/photos/alvarobarata/4354319412/sizes/o/
  39. 39. QR Code Color - Grafite http://www.flickr.com/photos/alvarobarata/4352836095/in/pool-qr-art/
  40. 40. QR Code Color - Grafite http://www.flickr.com/photos/alvarobarata/4354319412/sizes/o/
  41. 41. QR-code in de bibliotheek http://www.flickr.com/photos/moqub/3887184821/in/pool-qrcodes
  42. 42. QR Code at at SXSW http://www.flickr.com/photos/brucesterling/4441756800/in/pool-qrcodes
  43. 43. interlinkONE's floor decal http://www.flickr.com/photos/24427897@N06/4370601426/in/pool-qrcodes
  44. 44. Walt Disney QR Codes http://www.qrme.co.uk/qr-code-news/3-newsflash/178-walt-disney-qr-codes.html • Posteres na estação de Ikebukuro no Japão • Mickey Mouse, Donald Duck e Stitch parcialmente cobertos por QR Code • Redirect users para o site mobile Video
  45. 45. QR Code Outside In / Inside Out
  46. 46. Sephora QR Code Billboard http://www.flickr.com/photos/gladiolabean/4371698259/in/pool-qrcodes
  47. 47. Sephora QR Code Contest http://pennykim.com/post/473253336/sephora-showcases-qr-codes
  48. 48. Sephora QR Code Comments http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html Sephora posts consumer reviews on in-store signage and encourages users to visit their mobile site to get more information.
  49. 49. BestBuy QR Code Reviews http://mark-logan.blogspot.com/2010/03/innovate-10-wrap-up.html Best Buy is using QR Codes in store to allow consumers to quickly get product ratings and reviews.
  50. 50. QR Code Interactive Content
  51. 51. http://www.flickr.com/photos/rlares/3615900549 Urban Visions Book: A Coruña
  52. 52. LIVING BOOK The first QRcode book of the world www.thelivingbook.org/ http://www.amoreodio.org/ Video
  53. 53. LIVING BOOK The first QRcode book of the world http://www.flickr.com/photos/amoreodio/
  54. 54. Anúncio Vivo – DM9DDB http://www.dm9ddb.com.br/anunciovivo/
  55. 55. QR Code Experimental
  56. 56. The QR Cloud Project: Micro Secrets In Public Space • Amsterdam – Projeto artístico • 7 trabalhos utilizando QRCode: Micro contos, Poemas e Proverbios • Escritos por escritores, poetas e cientistas. http://popupcity.net/2009/09/the-qr-cloud-project-micro-secrets-in-public-space/
  57. 57. Os 10 Mandamentos http://www.flickr.com/photos/take-care/3442952292/sizes/o/in/pool-1049441@N25/
  58. 58. Autobiography http://www.flickr.com/photos/azimuthphotos/2895474717/sizes/l/in/pool-1049441@N25/
  59. 59. Cow Parade BrasilCow Parade Brasil
  60. 60. Layar – Augmented Reality + Paid Content http://site.layar.com/company/blog/layar-launches-worlds-first-augmented-reality-content-store/
  61. 61. People preparing phones at #arflashmob 
  62. 62. QR code #arflashmob 
  63. 63. Statistics source: www.w3schools.com – Fev.2010 Next ARflashmob: Rio! #Mobilefest 24 28 may Brasil - Ipanema beach
  64. 64. Sensitive Rose by Martha Gabriel http://www.sensitiverose.com/rose.php Video
  65. 65. Suite 4 Mobile Tags – Buenos Aires Instalação artística de Gisele Beiguelman e Maurício Fieury Video
  66. 66. QR Code Services
  67. 67. Chamber of Commerce of Tsuruga População de 70k! Poster para turistas mostrando todos os restaurantes locais. QR Code: Site mobile / Cardápio / Como chegar / Estacionamento / Ofertas especiais http://2d-code.co.uk/qr-coded-local-restaurant-poster/
  68. 68. QR Code as Boarding Pass
  69. 69. QR Code as Loyalty Program ID Novo cartão do programa de relacionamento Smiles Design by Cauduro Associados
  70. 70. QR Code: Realtime Bus Schedule - GPS
  71. 71. Favorite Place On Google http://www.google.com/help/maps/favoriteplaces/business/index.html • Reconhecimento de mais de 100 mil negócios • Adesivos enviados para esses estabelecimentos nos EUA • Interação via QR Code • Opinião do consumidor, resenhas Video
  72. 72. Aplicativos Geradores de QR Code
  73. 73. QR Code JAM MAKER http://staff.aist.go.jp/hagiwara.hagiwara/qrjam/
  74. 74. QR Code JAM MAKER
  75. 75. http://www.jaxo-systems.com/barshow
  76. 76. http://www.jaxo- systems.com/solutions/barcapture/ ?lang=en_US
  77. 77. http://www.likify.net/
  78. 78. Business Card QR Code Briefing 2
  79. 79. QR Code Business Cards Referências
  80. 80. QR Code Business Cards Referências http://www.flickr.com/photos/manuelbieh/2822148224/in/pool-qrcodes
  81. 81. QR Code Business Cards Referências
  82. 82. QR Code Business Cards Referências
  83. 83. Europe first QR Code centric TV Ad Belgium Bank http://www.qrme.co.uk/qr-code-news/3-newsflash/174-first-european-qr-code-tv-commercial.html The advert shows a young model wearing a QR code T shirt and constantly shows a QR code in the bottom right corner of the screen. Anyone opening a bank account will receive a QR code T shirt from www.seqretcode.be and can win a 3G iPhone. Video
  84. 84. Na Real o Seu Desejo http://narealoseudesejo.com.br/ http://www.youtube.com/user/narealoseudesejo Audição • Torcida Organizada do Santos • Ações com Uso do QR Code • Mote criativo: A Liberação dos 5 Sentidos • AUDIÇÃO 02/05/2010 – Final do Paulistão 2010 • PALADAR 06/05/2010 – Av. Paulista • OLFATO 10/05/2010 – Ponte do Morumbi, Marginal Pinheiros • VISÃO 13/05/2010 - ??? • TATO 14/05/2010 - ??? Paladar
  85. 85. http://narealoseudesejo.com.br/ http://www.youtube.com/user/narealoseudesejo Audição Paladar Na Real o Seu Desejo Olfato – Ponte do Morumbi 10/05/2010
  86. 86. Atendimento
  87. 87. Conceitos Interativos Aula 03 Plinio Okamoto 25 de Outubro de 2010

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