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Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
Search Engine Marketing MD4
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Search Engine Marketing MD4

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Search Engine Marketing Presentation for MD4

Search Engine Marketing Presentation for MD4

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  • 1. Rankonemarketing.net<br />Resources Courtesy SEOMoz<br />RankOne Marketing– April 2011<br />
  • 2. info@rankonemarketing.net<br />Rankonemarketing.net<br />RankOne Marketing– April 2011<br />
  • 3. RankOne Marketing– April 2011<br />
  • 4.
  • 5. Organic vs. Paid Search<br />Paid<br />Organic<br />
  • 6. Organic vs. Paid Search<br />30% of Clicks<br />70% of Clicks<br />
  • 7. Click-Through Rates<br />
  • 8. Local Results<br />Completely different ranking algorithm than standard search results<br />Probably doesn’t get traffic like most “#1” results<br />
  • 9. Image Results<br />
  • 10. Video Results<br />
  • 11. The Rise of the Social Graph<br />
  • 12. Query Deserves Freshness (QDF)<br />QDF<br />Normal Results<br />QDF<br />
  • 13. Query Deserves Diversity (QDD)<br />
  • 14. Instant Answers<br />
  • 15. This Section Focuses on:<br />
  • 16. Crawling & Indexing<br />Without links, the engines might never find this page<br />
  • 17. Google Says they use PageRank to Crawl<br />
  • 18. Algorithmic Ranking Factors<br />
  • 19. Algorithmic Ranking Factors<br />
  • 20. On Page Keyword Usage<br />On Page SEO<br />
  • 21. Search Friendly URLs<br />www.nationalgeographic.com/animals/african-elephants<br />Keywords in page name,<br />separated by hyphen<br />Single domain<br />Shallow folder structurewith relevant words<br />
  • 22. Search UN-Friendly URLs<br />Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8<br />No keywords in the URL string<br />Unnecessary<br />Subdomain<br />Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters<br />
  • 23. Title Tags<br />
  • 24. Duplicate Titles & Meta Descriptions<br />
  • 25. Meta Descriptions<br />
  • 26. View Page Source<br />
  • 27. Tag Length Recommendations<br />
  • 28. Image Alt Attributes<br />Good keyword usage in the alt tag<br />
  • 29. Keywords in Content<br /><ul><li> Keywords should make up about 5%
  • 30. Latent Semantic Index
  • 31. Use Keywords in alt tags
  • 32. Use Keywords in Meta Tags
  • 33. Use Keywords in headings (h1 h2)</li></li></ul><li>Page Copy<br />
  • 34. H1, H2, H(x) Tags<br />
  • 35. Meta Keywords Tag<br />
  • 36. Algorithmic Ranking Factors<br />
  • 37.
  • 38. Anchor Text<br />Links to CheapDublinHotels.com<br />
  • 39. Anchor Text<br />
  • 40. Algorithmic Ranking Factors<br />
  • 41. Links<br />
  • 42. No Site is an Island<br />
  • 43. Linking<br />Without links, the engines might never find this page<br />
  • 44. What Goals Can Linkbuilding Achieve?<br />
  • 45. Bolster Individual Rankings<br />
  • 46. Improve a Domain’s Ability to Rank Pages<br />
  • 47. Achieve More Complete Indexation<br />
  • 48. Drive Traffic & Branding Awareness<br />
  • 49. Send Converting Traffic<br />Image Credit: websiteoptimization.com<br />
  • 50.
  • 51. #1 - Manual Link Submissions/Requests<br />
  • 52. #2 - Competitive Link Research/Acquisition<br />
  • 53. #3 - Links via Embedded Content<br />
  • 54. #4 - Linkbait & Viral Campaigns<br />
  • 55. #5 - Content, Technology & API Licensing<br />
  • 56. #6 - Partnerships, Exchanges & Trades<br />
  • 57. #7 - Paid Links<br />
  • 58. #8 - Link Reclamation<br />
  • 59. Fixing Broken Links & 404s<br />
  • 60. Algorithmic Ranking Factors<br />
  • 61.
  • 62. PageRank<br />
  • 63. Page Rank – Que?<br />
  • 64. Google Says they use Page Rank to Crawl<br />
  • 65. The Flow of Page Rank<br />
  • 66. Page Rank is Split Evenly Between the<br />Links on a Page<br />
  • 67. Authority<br />
  • 68. Domain Authority<br />
  • 69. Duplicate Content<br />
  • 70. Duplicate Content & Canonicalization<br />
  • 71.
  • 72. Some Other Things To Think About<br />
  • 73. Blocking Robots<br />
  • 74. Crawlability / Link Architecture<br />
  • 75. XML Sitemaps<br />www.sitemaps.org/protocol.php<br />
  • 76. Algorithmic Ranking Factors<br />
  • 77. Links<br />RankOne Marketing– April 2011<br />
  • 78. Links<br />RankOne Marketing– April 2011<br />
  • 79.
  • 80.
  • 81. Links<br />RankOne Marketing– April 2011<br />
  • 82.
  • 83. Links<br />RankOne Marketing– April 2011<br />
  • 84.
  • 85. Links<br />RankOne Marketing– April 2011<br />
  • 86.
  • 87. Rankonemarketing.net<br />RankOne Marketing– April 2011<br />
  • 88. Keywords - Keyphrases<br />
  • 89. Identify High Value Keywords<br />
  • 90. Predict the Effort Required to Rank Well<br />
  • 91. Choose the “Best”<br />Words/Phrases to Target<br />
  • 92. Competition<br />
  • 93.
  • 94. The Long Tail of Keyword Demand<br />
  • 95.
  • 96.
  • 97.
  • 98. Salespeople & Customers<br />
  • 99. Google AdWords Tool<br />Be Wary of<br />Match Type<br />https://adwords.google.com/select/KeywordToolExternal<br />
  • 100. Google Trends<br />Sign In for Y-Axis Numbers<br />Not Very Accurate<br />
  • 101. Internal Site Search Stats<br />
  • 102. Adwords adventure<br />
  • 103. Start with Your Seed List<br />
  • 104. Create Spreadsheet w/ these Columns<br />
  • 105. Get Google Search Demand Numbers<br />
  • 106. Guesstimate Conversion Rate Numbers<br />
  • 107. Or Use PPC Campaign Data<br />
  • 108. Add Keyword Difficulty Data for Top Terms<br />We like using a weighted average of<br />the Page Authority metric<br />
  • 109. Target High Volume, High Value,<br /> Low Difficulty Terms First<br />
  • 110. Tools Can Help Provide Scores<br />
  • 111. Yahoo! Site Explorer<br />Directionally indicative<br />within ~50%<br />Not necessarily followed & in a somewhat random order<br />
  • 112. Open Site Explorer<br />
  • 113. Open Site Explorer<br />Highly Correlation w/ Rankings<br />Data updates monthly from the Linkscape web index (approx. 60% the size of Yahoo!/Google/Bing)<br />
  • 114. Link Intersect<br />Link Intersect uses the same principle – sites w/ links in common that don’t point to you.<br />
  • 115. Rankonemarketing.net<br />RankOne Marketing– April 2011<br />

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