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Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
Social Media for Biz and Buzz
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Social Media for Biz and Buzz

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http://www.pointit.com - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to …

http://www.pointit.com - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to leverage it for B2B and B2C. Specific social channels covered include Twitter, LinkedIn, and Facebook.

Published in: Technology, Business
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  • 1. Social Media for Biz and Buzz
  • 2. About Point It Presentation Agenda About Point It!• Started in April 2002• Seattle’s largest independent search marketing firm• 12 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and annual revenues• Managed over $30 million in PPC in 2008
  • 3. What is Social media? What is social Media? “By creating compelling content, you can become a celebrity.” – Paul Gillin, author of “Secrets of Social Media Marketing”
  • 4. How can you leverage it?How can I leverage social networks?
  • 5. TwitterPresentation Agenda
  • 6. Twitter ExamplesPresentation Agenda
  • 7. Twitter ExamplesPresentation Agenda
  • 8. What About B2B?Presentation Agenda
  • 9. PresentationTips Twitter Agenda• Focus on tweet quality, not tweet quantity.• There’s no easy way to gain followers.• Focus on the networking.• Share. Events? Knowledge?Tweet it!• Respond. Genuinely.
  • 10. What is LinkedInPresentation Agenda
  • 11. How businesses get LinkedIn Presentation Agenda
  • 12. LinkedIn Questions and Answers Presentation Agenda
  • 13. Become a LinkedIn Expert Presentation Agenda
  • 14. How individuals get LinkedIn Presentation Agenda
  • 15. LinkedIn ApplicationsPresentation Agenda
  • 16. LinkedIn Tips Presentation Agenda• Customize your public profile URL• Take advantage of the three URLs availablein your profile• Give and you shall receive: referrals, advice,recommendations, answers• Integrate it with Twitter and Facebook
  • 17. What is FaceBookPresentation Agenda
  • 18. How businesses Facebook Presentation Agenda
  • 19. Facebook ApplicationsPresentation Agenda
  • 20. Facebook Tips Presentation Agenda• Complete your profile• Share content: links, pictures, video• Use Applications – and make your own ifyou can• Allow comments and respond to them
  • 21. Useful Tools andAgenda Presentation Resourceso To claim your name, use http://namechk.com/o To know what is said about anything in real-time, usehttp://www.backtype.como To learn which tags to add to your Tweets, usehttp://hashtags.org/o To schedule your tweets, use http://www.socialoomph.com/o To track URLs for social, use http://bit.lyo To find followers and get yourself some additional Twittercoverage, list your business with http://wefollow.com
  • 22. Follow Point It Presentation AgendaOn Twitter @pointitincOn Facebook @Point-It-Search-Marketing-AgencyOn LinkedIn @http://www.linkedin.com/companies/point-it
  • 23. Q&APresentation Agenda Maria Nikishyna, Point It marian@pointit.com Cory Banks, Point It coryb@pointit.com

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