Social Media for Biz and Buzz
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Social Media for Biz and Buzz

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http://www.pointit.com - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to ...

http://www.pointit.com - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to leverage it for B2B and B2C. Specific social channels covered include Twitter, LinkedIn, and Facebook.

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    Social Media for Biz and Buzz Social Media for Biz and Buzz Presentation Transcript

    • Social Media for Biz and Buzz
    • About Point It Presentation Agenda About Point It!• Started in April 2002• Seattle’s largest independent search marketing firm• 12 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and annual revenues• Managed over $30 million in PPC in 2008
    • What is Social media? What is social Media? “By creating compelling content, you can become a celebrity.” – Paul Gillin, author of “Secrets of Social Media Marketing”
    • How can you leverage it?How can I leverage social networks?
    • TwitterPresentation Agenda
    • Twitter ExamplesPresentation Agenda
    • Twitter ExamplesPresentation Agenda
    • What About B2B?Presentation Agenda
    • PresentationTips Twitter Agenda• Focus on tweet quality, not tweet quantity.• There’s no easy way to gain followers.• Focus on the networking.• Share. Events? Knowledge?Tweet it!• Respond. Genuinely.
    • What is LinkedInPresentation Agenda
    • How businesses get LinkedIn Presentation Agenda
    • LinkedIn Questions and Answers Presentation Agenda
    • Become a LinkedIn Expert Presentation Agenda
    • How individuals get LinkedIn Presentation Agenda
    • LinkedIn ApplicationsPresentation Agenda
    • LinkedIn Tips Presentation Agenda• Customize your public profile URL• Take advantage of the three URLs availablein your profile• Give and you shall receive: referrals, advice,recommendations, answers• Integrate it with Twitter and Facebook
    • What is FaceBookPresentation Agenda
    • How businesses Facebook Presentation Agenda
    • Facebook ApplicationsPresentation Agenda
    • Facebook Tips Presentation Agenda• Complete your profile• Share content: links, pictures, video• Use Applications – and make your own ifyou can• Allow comments and respond to them
    • Useful Tools andAgenda Presentation Resourceso To claim your name, use http://namechk.com/o To know what is said about anything in real-time, usehttp://www.backtype.como To learn which tags to add to your Tweets, usehttp://hashtags.org/o To schedule your tweets, use http://www.socialoomph.com/o To track URLs for social, use http://bit.lyo To find followers and get yourself some additional Twittercoverage, list your business with http://wefollow.com
    • Follow Point It Presentation AgendaOn Twitter @pointitincOn Facebook @Point-It-Search-Marketing-AgencyOn LinkedIn @http://www.linkedin.com/companies/point-it
    • Q&APresentation Agenda Maria Nikishyna, Point It marian@pointit.com Cory Banks, Point It coryb@pointit.com