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Social Media for Biz and Buzz


Published on - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to … - This presentation covers the basics of social media marketing and how businesses can use it to gain a competitive advantage. You'll learn what social media is, and how to leverage it for B2B and B2C. Specific social channels covered include Twitter, LinkedIn, and Facebook.

Published in: Technology, Business

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  • 1. Social Media for Biz and Buzz
  • 2. About Point It Presentation Agenda About Point It!• Started in April 2002• Seattle’s largest independent search marketing firm• 12 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and annual revenues• Managed over $30 million in PPC in 2008
  • 3. What is Social media? What is social Media? “By creating compelling content, you can become a celebrity.” – Paul Gillin, author of “Secrets of Social Media Marketing”
  • 4. How can you leverage it?How can I leverage social networks?
  • 5. TwitterPresentation Agenda
  • 6. Twitter ExamplesPresentation Agenda
  • 7. Twitter ExamplesPresentation Agenda
  • 8. What About B2B?Presentation Agenda
  • 9. PresentationTips Twitter Agenda• Focus on tweet quality, not tweet quantity.• There’s no easy way to gain followers.• Focus on the networking.• Share. Events? Knowledge?Tweet it!• Respond. Genuinely.
  • 10. What is LinkedInPresentation Agenda
  • 11. How businesses get LinkedIn Presentation Agenda
  • 12. LinkedIn Questions and Answers Presentation Agenda
  • 13. Become a LinkedIn Expert Presentation Agenda
  • 14. How individuals get LinkedIn Presentation Agenda
  • 15. LinkedIn ApplicationsPresentation Agenda
  • 16. LinkedIn Tips Presentation Agenda• Customize your public profile URL• Take advantage of the three URLs availablein your profile• Give and you shall receive: referrals, advice,recommendations, answers• Integrate it with Twitter and Facebook
  • 17. What is FaceBookPresentation Agenda
  • 18. How businesses Facebook Presentation Agenda
  • 19. Facebook ApplicationsPresentation Agenda
  • 20. Facebook Tips Presentation Agenda• Complete your profile• Share content: links, pictures, video• Use Applications – and make your own ifyou can• Allow comments and respond to them
  • 21. Useful Tools andAgenda Presentation Resourceso To claim your name, use To know what is said about anything in real-time, usehttp://www.backtype.como To learn which tags to add to your Tweets, use To schedule your tweets, use To track URLs for social, use http://bit.lyo To find followers and get yourself some additional Twittercoverage, list your business with
  • 22. Follow Point It Presentation AgendaOn Twitter @pointitincOn Facebook @Point-It-Search-Marketing-AgencyOn LinkedIn @
  • 23. Q&APresentation Agenda Maria Nikishyna, Point It Cory Banks, Point It