SMS Text & Mobile Marketing Made Easy
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SMS Text & Mobile Marketing Made Easy


  • 474 views - This presentation covers SMS & text/mobile marketing. You'll learn how to attract new customers, how to keep them, differences between smartphones and non-smartphones, and ... - This presentation covers SMS & text/mobile marketing. You'll learn how to attract new customers, how to keep them, differences between smartphones and non-smartphones, and much more.



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    SMS Text & Mobile Marketing Made Easy SMS Text & Mobile Marketing Made Easy Presentation Transcript

    • SMS Text - Mobile Marketing Made EasyJon Lisbin - Point It Founder and Webinar ModeratorScott Whitmarsh - Director SMS Support September 21st 2011
    • Webinar Information Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar so it is Okay to Ask•Questions During the Presentation
    • About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• SEM – Mobile - Social• $30 MM in managed media/yr• 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
    • Clients
    • Will Your Business Thrive or Die?● How to attract New Customers● How to create and keep Loyal Customers● 1st Mover Advantage
    • USA Mobile Usage Overview● Mobile Feature Phones vs Smartphones● SMS Text Messaging Usage● Social Network Usage by Mobiles● QR Code Usage
    • Where Smartphones Are Used
    • Smartphone Users are Looking
    • Smartphone Searchers are Buyers
    • What is SMS?● Origin of the Short Message System● The Mistake Becomes a Winner!● Delivery and Message Open Rates
    • SMS Usage Continues to Increase 70% of mobile users sent texts ● 40% used browser or downloaded an app ● 30% accessed a social networking site ● Stats are from comScore as of July 2011
    • QR Code Usage 14.5 Million people scanned QR Codes in the US in June 2011 ● 80% Increase in QR Code scans for the 2nd qtr vs 1st qtr ● We are seeing them in all media
    • How Did You Use a QR Code?● Coupons Deals & Discounts● Enter Sweepstakes● Product Info
    • Designer QR Codes
    • Marketing Channel Unification● Mobile Market● SMS Text● QR Codes● Mobile Coupons● Facebook Integration
    • Mobile Marketing DashboardCreate A Text MessageCreate a MobileCoupon
    • Ability to Create Mobile Coupons ● Eye Catching Mobile Image Coupons ● “Electronic Wallet” ● Track Your Conversions
    • Create Mobile Web Pages/Ads● Reach Your Database with Mobile Pages/Ads● Mobile Virtual● Business Card● Contact Info
    • Mobile Appointment Setter● Appointment Reminders● How to Increase Revenue 10%+
    • Text to Win Sweepstakes ● Run Contests to Build Your Lists ● Platform randomly selects up to 5 Winners for You
    • Daily Deals Audience Survey● Has Your Business or Your Clients Business Offered a Groupon Offer?● Would You or Your Client Use Groupon Again?
    • Daily Deal Site Craze Does Groupon Really Help Businesses? The 800# Gorilla The Good, The Bad, & The Ugly
    • How Will You Make Money?● Grouponees Spending Habits● 3 Ways to Make Money with these Deals● Reward Loyal Customers / Break the Cycle
    • How Many Daily Deal Sites?● Seattle 39● Chicago 60● LA 72● New York 78● What is Yipit?
    • SMS List Building Tips & Tricks● What Companies Use SMS Texting● How to build an SMS database list● Will Your Businesses Benefit?
    • Q&A
    • Thank YouScott Whitmarsh - scottw@pointit.comJon Lisbin – Jonl@pointit.comsupport@pointit.comPoint It Search Marketing Agencywww.pointit.comPlease sign up for a free demo accountunder the Mobile/SMS Text Marketing tab