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Going Mobile with Google AdWords                Jon Lisbin – Founder                Cory Banks – Client Manager
About Point It        Presentation Agenda• Launched in April 2002• Seattle’s largest independent  search marketing firm• P...
Presentation Agenda       Agenda
Presentation Agenda“Mobile Marketing” Defined         “Mobile Marketing” – The use of wireless         media as an integra...
Presentation Agenda                   Mobile Landscape   Mobile marketing in 2010 is like the PC in 1996, but ramping up f...
Presentation AgendaMobile Search & Usage Distribution                Search Engine/Portals dominates usage                ...
Presentation Agenda   Vast and Growing
OverviewPresentation Agenda
Presentation Agenda
PresentationWAP?                 What’s a Agenda    Feature phones with                               Limited application ...
Presentation Agenda   High End Phones
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation AgendaCustomize to Mobile Devices.Separate your desktop and mobile campaigns to more easilyoptimize keywords,...
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation Agenda
Presentation AgendaJon Lisbin – jonl@pointit.comCory Banks – coryb@pointit.comwww.Pointit.com/Blog
Additional ResourcesAgenda Links      Presentation and Beta•Mobile and Beta resource   •http://www.google.com/ads/innovati...
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Google AdWords for Mobile

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http://www.pointit.com - This Webinar covers mobile marketing and best practices for Adwords campaigns on mobile devices.

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Transcript of "Google AdWords for Mobile"

  1. 1. Going Mobile with Google AdWords Jon Lisbin – Founder Cory Banks – Client Manager
  2. 2. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• 15 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  3. 3. Presentation Agenda Agenda
  4. 4. Presentation Agenda“Mobile Marketing” Defined “Mobile Marketing” – The use of wireless media as an integrated content and direct responsive vehicle within a cross media or stand-alone marketing communications program.
  5. 5. Presentation Agenda Mobile Landscape Mobile marketing in 2010 is like the PC in 1996, but ramping up faster Over a Decade Ago! Today •1996 -1997 the number of •2009 - 2010 the number of mobile websites grew 3X websites grew 7X“…we believe more users will likely connect to the Internet via mobile devicesthan desktop PCs within 5 years.” Morgan Stanley, The Mobile Internet Report, Dec. 2009
  6. 6. Presentation AgendaMobile Search & Usage Distribution Search Engine/Portals dominates usage •News/Sports •Social Networks •Financial Information
  7. 7. Presentation Agenda Vast and Growing
  8. 8. OverviewPresentation Agenda
  9. 9. Presentation Agenda
  10. 10. PresentationWAP? What’s a Agenda Feature phones with Limited application support. Internet capabilities.Checks email, views special Thousands of different models.websites, downloads music.
  11. 11. Presentation Agenda High End Phones
  12. 12. Presentation Agenda
  13. 13. Presentation Agenda
  14. 14. Presentation Agenda
  15. 15. Presentation Agenda
  16. 16. Presentation Agenda
  17. 17. Presentation AgendaCustomize to Mobile Devices.Separate your desktop and mobile campaigns to more easilyoptimize keywords, ad text, and landing pages based on results
  18. 18. Presentation Agenda
  19. 19. Presentation Agenda
  20. 20. Presentation Agenda
  21. 21. Presentation Agenda
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  29. 29. Presentation AgendaJon Lisbin – jonl@pointit.comCory Banks – coryb@pointit.comwww.Pointit.com/Blog
  30. 30. Additional ResourcesAgenda Links Presentation and Beta•Mobile and Beta resource •http://www.google.com/ads/innovations/#mobile
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