Your SlideShare is downloading. ×
  • Like
Google AdWords for Mobile
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Google AdWords for Mobile

Published - This Webinar covers mobile marketing and best practices for Adwords campaigns on mobile devices. - This Webinar covers mobile marketing and best practices for Adwords campaigns on mobile devices.

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Going Mobile with Google AdWords Jon Lisbin – Founder Cory Banks – Client Manager
  • 2. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• 15 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  • 3. Presentation Agenda Agenda
  • 4. Presentation Agenda“Mobile Marketing” Defined “Mobile Marketing” – The use of wireless media as an integrated content and direct responsive vehicle within a cross media or stand-alone marketing communications program.
  • 5. Presentation Agenda Mobile Landscape Mobile marketing in 2010 is like the PC in 1996, but ramping up faster Over a Decade Ago! Today •1996 -1997 the number of •2009 - 2010 the number of mobile websites grew 3X websites grew 7X“…we believe more users will likely connect to the Internet via mobile devicesthan desktop PCs within 5 years.” Morgan Stanley, The Mobile Internet Report, Dec. 2009
  • 6. Presentation AgendaMobile Search & Usage Distribution Search Engine/Portals dominates usage •News/Sports •Social Networks •Financial Information
  • 7. Presentation Agenda Vast and Growing
  • 8. OverviewPresentation Agenda
  • 9. Presentation Agenda
  • 10. PresentationWAP? What’s a Agenda Feature phones with Limited application support. Internet capabilities.Checks email, views special Thousands of different models.websites, downloads music.
  • 11. Presentation Agenda High End Phones
  • 12. Presentation Agenda
  • 13. Presentation Agenda
  • 14. Presentation Agenda
  • 15. Presentation Agenda
  • 16. Presentation Agenda
  • 17. Presentation AgendaCustomize to Mobile Devices.Separate your desktop and mobile campaigns to more easilyoptimize keywords, ad text, and landing pages based on results
  • 18. Presentation Agenda
  • 19. Presentation Agenda
  • 20. Presentation Agenda
  • 21. Presentation Agenda
  • 22. Presentation Agenda
  • 23. Presentation Agenda
  • 24. Presentation Agenda
  • 25. Presentation Agenda
  • 26. Presentation Agenda
  • 27. Presentation Agenda
  • 28. Presentation Agenda
  • 29. Presentation AgendaJon Lisbin – jonl@pointit.comCory Banks –
  • 30. Additional ResourcesAgenda Links Presentation and Beta•Mobile and Beta resource •