Going Mobile with Google AdWords Jon Lisbin – Founder Cory Banks – Client Manager
About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• 15 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
Presentation Agenda“Mobile Marketing” Defined “Mobile Marketing” – The use of wireless media as an integrated content and direct responsive vehicle within a cross media or stand-alone marketing communications program.
Presentation Agenda Mobile Landscape Mobile marketing in 2010 is like the PC in 1996, but ramping up faster Over a Decade Ago! Today •1996 -1997 the number of •2009 - 2010 the number of mobile websites grew 3X websites grew 7X“…we believe more users will likely connect to the Internet via mobile devicesthan desktop PCs within 5 years.” Morgan Stanley, The Mobile Internet Report, Dec. 2009
Presentation AgendaMobile Search & Usage Distribution Search Engine/Portals dominates usage •News/Sports •Social Networks •Financial Information