Google AdWords for Mobile

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http://www.pointit.com - This Webinar covers mobile marketing and best practices for Adwords campaigns on mobile devices.

http://www.pointit.com - This Webinar covers mobile marketing and best practices for Adwords campaigns on mobile devices.

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  • 1. Going Mobile with Google AdWords Jon Lisbin – Founder Cory Banks – Client Manager
  • 2. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• 15 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  • 3. Presentation Agenda Agenda
  • 4. Presentation Agenda“Mobile Marketing” Defined “Mobile Marketing” – The use of wireless media as an integrated content and direct responsive vehicle within a cross media or stand-alone marketing communications program.
  • 5. Presentation Agenda Mobile Landscape Mobile marketing in 2010 is like the PC in 1996, but ramping up faster Over a Decade Ago! Today •1996 -1997 the number of •2009 - 2010 the number of mobile websites grew 3X websites grew 7X“…we believe more users will likely connect to the Internet via mobile devicesthan desktop PCs within 5 years.” Morgan Stanley, The Mobile Internet Report, Dec. 2009
  • 6. Presentation AgendaMobile Search & Usage Distribution Search Engine/Portals dominates usage •News/Sports •Social Networks •Financial Information
  • 7. Presentation Agenda Vast and Growing
  • 8. OverviewPresentation Agenda
  • 9. Presentation Agenda
  • 10. PresentationWAP? What’s a Agenda Feature phones with Limited application support. Internet capabilities.Checks email, views special Thousands of different models.websites, downloads music.
  • 11. Presentation Agenda High End Phones
  • 12. Presentation Agenda
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  • 17. Presentation AgendaCustomize to Mobile Devices.Separate your desktop and mobile campaigns to more easilyoptimize keywords, ad text, and landing pages based on results
  • 18. Presentation Agenda
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  • 29. Presentation AgendaJon Lisbin – jonl@pointit.comCory Banks – coryb@pointit.comwww.Pointit.com/Blog
  • 30. Additional ResourcesAgenda Links Presentation and Beta•Mobile and Beta resource •http://www.google.com/ads/innovations/#mobile