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Mobile Search and QR Codes

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http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.

http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.

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  • 1. Mobile Search and QR Codes Serge Bondar – Client Manager Dustin Lewis – Client Manager April 27, 2011
  • 2. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• $30 MM in managed media/yr• 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  • 3. Logistics & Introductions Presentation Agenda• Being Recorded• Link to slides will be emailed later this week• Ask Questions throughout
  • 4. Mobile SearchDustin Lewis – Client Manager
  • 5. The Revolution of MobileEmerging Trends Increased Opportunity!• Spending on mobile advertising to grow 50% in 2011 topping $1 Billion in U.S. alone• Growing faster than social media advertising spend• $743 million in ad spend during 2010• Projected: $2.5 Billion in ad spend by 2014• Video and display taking over messaging• Source: eMarketer, Sep. 2010
  • 6. The Revolution of MobileCatching Up Advertising Tactics Employed• Not as widely employed• 30% of advertisers circa 2009• Barriers: audience, analytic tools• Barriers diminishing quickly!• Source: Forrester Research via “Adobe Online Marketing Suite”
  • 7. The Revolution of MobileMind Blowing Numbers Smartphone Adoption• 1.9 Billion internet users. 5 Billion mobile users• 109.5 Million smartphone users projected for 2015• Smartphone searches increasing 4x• Worldwide mobile search: 2.3 times growth, 5x growth over two years• $2 Billion in retail sales via mobile phones in 2010• Source: eMarketer, Sep. 2010
  • 8. Some Stats… Mobile Users Make Purchases • Dual screen: TV (66%) Computer (45%) • 71% learn about a product or service after seeing an ad • 73% find a specific manuf. or product website • 56% find coupons or deals • 68% find the best price • 75% of mobile searches take place while running errands • 49% of mobile searches have purchased in last 6 mo.Source: Performics “Nearly Half of Mobile Web Users Make Purchases”
  • 9. Impact on Your Business• Price transparency and comparisons• Increased competition• Local results, side by side• Investing in mobile technology
  • 10. Mobile Drives RevenueSource: Jeff Licciardi, Performics, SMX 2011
  • 11. Mobile BehaviorSource: Jeff Licciardi, Performics, SMX 2011
  • 12. Mobile BehaviorSource: Jeff Licciardi, Performics, SMX 2011
  • 13. Mobile BehaviorSource: Paul Cushman, Yahoo!, SMX 2011
  • 14. Mobile BehaviorSource: Paul Cushman, Yahoo!, SMX 2011
  • 15. Mobile Is SupplementalSource: Dennis Glavin, Microsoft, SMX West 2011
  • 16. Mobile Is LocalSource: Dennis Glavin, Microsoft, SMX West 2011
  • 17. Click-To-Call = ResultsSource: Jeff Licciardi, Performics, SMX 2011
  • 18. Click-To-Call = ResultsSource: Jeff Licciardi, Performics, SMX 2011
  • 19. Landing PagesSource: Dennis Glavin, Microsoft, SMX West 2011
  • 20. App vs. Mobile Site? Considerations • Cost • Operating System • Potential Use? – Rev vs. Branding • Utility? • ReachSource: Aaron Maxwell, “Is Developing a Mobile App Worth the Cost?”
  • 21. Best PracticesSource: Dennis Glavin, Microsoft, SMX West 2011
  • 22. QR CodesSerge Bondar – Client Manager
  • 23. What is a QR Code?QR – Quick Response• Display text• Initiate an email(and pre-populate text)• Initiate a text message• Initiate a phone call• Open a web site link• Create a new contact record (vCard)• Create a calendar entry (vCalendar)
  • 24. Why Use QR Codes?• Inexpensive• Easy to implement• Drive traffic from multiple sources• Bring non-digital media to life• Gather social feedback• Enhance the shopping experience• Extend the brand experience• Bring mystery and fun to campaigns Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 25. Who Uses QR Codes?“22% of the Fortune 50 have already used mobile barcodes.” Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 26. 1D Barcodes vs. 2D Mobile Tags1D Barcode (UPC/EAN): Data2D Mobile Tags:QR Code Data Matrix EZ Code Microsoft Tag Data Data
  • 27. How does QR Work? There are two main things that you have to have when you deal with QR codes: 1. A mobile phone with a camera and Internet connectivity 2. 2. A QR code reader
  • 28. Where do I find QR Codes?
  • 29. QR Codes Applications• Product packaging • Maps• Price Tags • Elevators, bar and restaurant bathrooms• Printed Ads • Concert posters, venues• Business Cards • Direct buy links• Newsletters, emails, websites • Encourage feedback• Facebook, twitter and online profiles • Napkins• Billboards • Trade show booths• Store display and office windows • Temporary tattoos• For sale and for rent signs • Car stickers for dealers• Billboards • Food Recipes• TV commercials • Check-ins• Mugs, coffee cups, t-shirts, stickers, fridge • Books magnets etc. • Restaurant menu• Direct mailers, fliers, sales materials • Discount codes• Newspaper and magazines • Call us!• Bus and truck ads • Scan to win• Bottles of wine and liquor • Video, online games• Invitations, conferences, meetings, RSVP cards
  • 30. Barcode Usage Worldwide http://2d-code.co.uk/global-growth-mobile-barcode/Top 5 growing countries for Q1/20111. United States (181.1% Growth over Q4/2011)2. United Kingdom (166.5%)3. Netherlands (146.3%)4. Spain (94.4%)5. Canada (94.0%)
  • 31. QR Codes & Business Objective• Drive website traffic• Generate leads• Acquire customers• Retain customers• Improve conversion• Capture voice of customer• Provide customer/product support Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 32. Add Value for the CustomerReward users for their effort with somethingspecial:• Exclusive content• Discounts• Gifts, freebies• Mystery clues• Tips• “Buy Now” option Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 33. Be Mobile Friendly Link to a Mobile-friendly site VS.Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 34. QR Code Best Practices1. Place Codes in 2. Provide Adequate TimeScannable Locations. for users to Scan Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 35. QR Code Best Practices3. Ensure Proper Code 4. Assist Users in Finding aSize: Mobile Tag Reader Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 36. QR Code Best Practices 5. Tell Users What Happens Upon Scanning6. Provide a Code Back-upor alternative Source: Angie Schottmuller, Interactive Artisan ,SMX West 2011
  • 37. QR Code Tracking• Google Analytics URL Builder
  • 38. QR Code Tracking
  • 39. Be creative!QR codes include an ErrorCorrection Level up to30% that helps ensuredamaged codes can beread. It also allows forcreative licenseflexibility. Japan Red Cross Appeal Code
  • 40. Questions?THANK YOU!

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