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Marketing Automation 101

by on Mar 04, 2013

  • 227 views

As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today ...

As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?

Join Rachel Peden as she takes us through the ins and outs of marketing automation.

In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team

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Marketing Automation 101 Marketing Automation 101 Presentation Transcript