Live Landing Page Reviews

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http://www.pointit.com - This presentation takes an in-depth look at landing pages, and how to optimize them for conversion rates. You'll learn the essentials of landing pages and get a checklist for creating your next one.

Published in: Technology, Design
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Live Landing Page Reviews

  1. 1. Live Landing Page Reviews Frank Coyle President, Point It Dec 12, 2011
  2. 2. Presentation Agenda About Point It• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• Conversion Optimization• 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  3. 3. Landing Pages Agenda Presentation Agenda1. Must haves2. Case Study3. Landing Page Checklist4. Landing Page Critiques
  4. 4. LP GurusPresentation AgendaOnly Get it Right 67% of Time
  5. 5. You Only Have AgendaPresentation 7 Seconds 1. They don’t know who you are 2. They don’t know what to expect 3. They have no reason to trust you
  6. 6. 3 Basic Principles Presentation Agenda1. Compelling Headline • Relevant to keyword2. Give reason to do business with you • Unique Selling Proposition/Key specifics3. Clear direct eyepath to offer/call-to-action
  7. 7. Evolution of a Landing Page Presentation Agenda1. Your house is overflowing with stuff2. You want to put your belongings in storage3. You’re searching on terms like: • personal storage, storage warehouse, etc.
  8. 8. Presentation Agenda
  9. 9. TodayPresentation Agenda
  10. 10. Landing Page Checklist Presentation Agenda• “Above the fold”• Eyeflow leads to target• Eliminate navigation where possible• Shrink the header graphic• Buttons, see them from across the room• Trust symbols, awards• Conversion tracking• Google Analytics Goals & Funnel
  11. 11. AfterPresentation Agenda
  12. 12. Landing Page Critiques
  13. 13. Presentation AgendaA Landing Page is Your Most Expensive Salesperson • Set it up for success • Establish benchmarks and quotas • Monitor results and performance • Continually train and improve • “Hire” lots of them!
  14. 14. Q&AFrank Coyle, Point Itfrankc@pointit.com

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