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How to Use Pinterest for Business
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How to Use Pinterest for Business

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Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many …

Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.

In this webinar you will learn:

- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following

Published in: Business, Technology

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Transcript

  • 1. How to Use Pinterest for Business Sam McRoberts – SEO Lead Jessica Fisher – Client Manager April 25th 2012
  • 2. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• SEM, SEO, Social, Local, Mobile• $30 MM in managed media/yr• Servicing clients across all verticals and revenue models
  • 3. Webinar Information Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar so it is Okay to Ask•Questions During the Presentation
  • 4. What is Pinterest?http://pinterest.com/about/help/
  • 5. A Basic Pinterest Page
  • 6. Why Should You Care?
  • 7. Is Your Business a Good Fit?
  • 8. Is Your Business a Good Fit?
  • 9. Is Your Business a Good Fit?
  • 10. Getting Started
  • 11. #1 – Create An Account pinterest.com/nordstrom/
  • 12. #2 – Pinterest Etiquette1.Be Respectful2.Be Authentic3.Credit Your Sources4.Report Objectionable Content5.Tell Us How To Make Pinterest Better http://pinterest.com/about/etiquette/
  • 13. #3 – Learn the Basics
  • 14. #3 - Learn the Basics Cont.
  • 15. #3 - Learn the Basics Cont.
  • 16. #4 – Optimize Your Images
  • 17. #5 – Pin Your Own Images
  • 18. #6 – Make Your Photos Easy to Pin http://pinterest.com/about/goodies/<meta name="pinterest" content="nopin" />
  • 19. #7 – Tell Visitors You’re on Pinterest http://pinterest.com/about/goodies/
  • 20. #8 – Getting SEO Value from Pins
  • 21. #9 – Using Pinterest for eCommerce
  • 22. #9 – eCommerce Continued
  • 23. #9 – eCommerce Continued
  • 24. #10 – Affiliate Revenue on Pinterest
  • 25. #11 – Track Everything
  • 26. #11 – Track Everything Cont.http://pinterest.com/source/yoursite.com
  • 27. #12 – Copyright and Legal Concerns <meta name="pinterest" content="nopin" /> 1.Give Credit to the Source 2.Use Common Sense 3.When in Doubt, Ask for Permission
  • 28. Bonus - #13 – Pinterest Tools
  • 29. And That’s It, So Start Pinning! http://pinterest.com/about/help/ http://pinterest.com/pinterestbiz/
  • 30. Last Chance to Ask Questions
  • 31. Thank YouSam McRoberts – samm@pointit.com @Sams_AnticsJessica Fisher – jessicaf@pointit.com @JessicaMFishersupport@pointit.com Point It Search Marketing Agency www.PointIt.com