Google AnalyticsFor Marketers and Dummies Frank Coyle – President Shadrack Scott – Sr. Client Manager October 28th, 2009
About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• 12 team members, 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
Your Pressing Agenda Presentation Questions• What are funnels and how do you use them?• What data is important and what’s not?• What can you do with this data?• How can I track banners, Facebook ads, Local Search, etc. with Google Analytics?
Banner Ad, Local Search Tracking • Want to put a tracking string in the URL of your local listing • Use GA’s URL with unique tracking string