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From Pandalized to Panda Loved
 

From Pandalized to Panda Loved

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http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.

http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.

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    From Pandalized to Panda Loved From Pandalized to Panda Loved Presentation Transcript

    • From Pandalized to Panda LovedHow to Recover from a Google Panda Penalty Sam McRoberts - SEO Manager Jayson DeMers - SEO Analyst October 19th 2011
    • Webinar Information Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar so it is Okay to Ask•Questions During the Presentation
    • About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• SEM, SEO, Social & Mobile• $30 MM in managed media/yr• Servicing clients across all verticals and revenue models
    • What is Panda?
    • Panda = Usability
    • Incremental UpdatesPanda Update History: • February 23rd, 2011 – Panda/Farmer 1.0 • April 11th, 2011 – Panda 2.0 • May 9th, 2011 – Panda 2.1 • June 21st, 2011 – Panda 2.2 • July 23rd, 2011 – Panda 2.3 • August 12th, 2011 – Panda 2.4 • September 28th, 2011 – Panda 2.5
    • Panda 2.5 – 9/28/2011
    • Entrepreneur.com – Lost 68%
    • MotorTrend.com – Lost 31%
    • Have You Been Pandalized? Duplicate Content Link Thin Profile Content Page Ads / Load Affiliates
    • What is Duplicate Content?
    • Detecting Duplicate Content● Copyscape.com for cross-domain● On-site, use Google, site:domain.com “sentence”
    • Copyscape Results
    • Google site:domain
    • Cross-Domain Fix● Remove/rewrite it
    • Duplicate Content On-site Fix● Robots.txt● Meta Robots● Rel=“Canonical”● 301 Redirects
    • Monitor Your Content● Copyscape’s CopySentry – Cross Domain● SEOMoz crawl test – On-site
    • What is Thin Content?
    • Do You Have Thin Content?
    • How to Fix Thin Content● Go here: http://bit.ly/ThinContent● The do’s and don’ts directly from Google● Adjust course accordingly
    • How Panda Treats Ads/Affiliates
    • Ad/Affiliate Link to Content Ratio
    • Splash Page On-Load
    • Splash Page Delayed Load
    • How to Fix It
    • What is a Link Profile? LinkLink Link Website
    • Link Profile DevaluedPandalization by Association
    • Devalued by Panda
    • Devalued by Panda
    • Devalued SitesPanda 1.0 Panda 2.5
    • Fixing Your Link ProfileNo short answer, but…● Build Better Links● Diversify Anchor Text● Remove Low Quality Links● Possibly Switch Domains
    • Page Load Speed
    • Page Load Speed Resources Best Practice <2 Seconds● http://developer.yahoo.com/performance/rule s.html - Huge list of tips and tricks● http://googlewebmastercentral.blogspot.com/ 2010/04/using-site-speed-in-web-search- ranking.html - How and why from Google● http://blog.kissmetrics.com/loading-time/ - Some Awesome info on the value of decreasing load times
    • Last Chance to Ask Questions
    • Thank YouSam McRoberts - samm@pointit.comJayson DeMers – jaysond@pointit.comsupport@pointit.comPoint It Search Marketing Agencywww.pointit.com