From Pandalized to Panda LovedHow to Recover from a Google Panda Penalty      Sam McRoberts - SEO Manager       Jayson DeM...
Webinar Information        Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar ...
About Point It        Presentation Agenda• Launched in April 2002• Seattle’s largest independent  search marketing firm• S...
What is Panda?
Panda = Usability
Incremental UpdatesPanda Update History:  •   February 23rd, 2011 – Panda/Farmer 1.0  •   April 11th, 2011 – Panda 2.0  • ...
Panda 2.5 – 9/28/2011
Entrepreneur.com – Lost 68%
MotorTrend.com – Lost 31%
Have You Been Pandalized?                    Duplicate                    Content    Link                               Th...
What is Duplicate Content?
Detecting Duplicate Content●   Copyscape.com for cross-domain●   On-site, use Google, site:domain.com    “sentence”
Copyscape Results
Google site:domain
Cross-Domain Fix●   Remove/rewrite it
Duplicate Content On-site Fix●   Robots.txt●   Meta Robots●   Rel=“Canonical”●   301 Redirects
Monitor Your Content●   Copyscape’s CopySentry – Cross Domain●   SEOMoz crawl test – On-site
What is Thin Content?
Do You Have Thin Content?
How to Fix Thin Content●   Go here: http://bit.ly/ThinContent●   The do’s and don’ts directly from Google●   Adjust course...
How Panda Treats Ads/Affiliates
Ad/Affiliate Link to Content Ratio
Splash Page On-Load
Splash Page Delayed Load
How to Fix It
What is a Link Profile?         LinkLink               Link        Website
Link Profile DevaluedPandalization by Association
Devalued by Panda
Devalued by Panda
Devalued SitesPanda 1.0       Panda 2.5
Fixing Your Link ProfileNo short answer, but…●   Build Better Links●   Diversify Anchor Text●   Remove Low Quality Links● ...
Page Load Speed
Page Load Speed Resources             Best Practice <2 Seconds●   http://developer.yahoo.com/performance/rule    s.html - ...
Last Chance to Ask Questions
Thank YouSam McRoberts - samm@pointit.comJayson DeMers – jaysond@pointit.comsupport@pointit.comPoint It Search Marketing A...
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From Pandalized to Panda Loved

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http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.

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From Pandalized to Panda Loved

  1. 1. From Pandalized to Panda LovedHow to Recover from a Google Panda Penalty Sam McRoberts - SEO Manager Jayson DeMers - SEO Analyst October 19th 2011
  2. 2. Webinar Information Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar so it is Okay to Ask•Questions During the Presentation
  3. 3. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• SEM, SEO, Social & Mobile• $30 MM in managed media/yr• Servicing clients across all verticals and revenue models
  4. 4. What is Panda?
  5. 5. Panda = Usability
  6. 6. Incremental UpdatesPanda Update History: • February 23rd, 2011 – Panda/Farmer 1.0 • April 11th, 2011 – Panda 2.0 • May 9th, 2011 – Panda 2.1 • June 21st, 2011 – Panda 2.2 • July 23rd, 2011 – Panda 2.3 • August 12th, 2011 – Panda 2.4 • September 28th, 2011 – Panda 2.5
  7. 7. Panda 2.5 – 9/28/2011
  8. 8. Entrepreneur.com – Lost 68%
  9. 9. MotorTrend.com – Lost 31%
  10. 10. Have You Been Pandalized? Duplicate Content Link Thin Profile Content Page Ads / Load Affiliates
  11. 11. What is Duplicate Content?
  12. 12. Detecting Duplicate Content● Copyscape.com for cross-domain● On-site, use Google, site:domain.com “sentence”
  13. 13. Copyscape Results
  14. 14. Google site:domain
  15. 15. Cross-Domain Fix● Remove/rewrite it
  16. 16. Duplicate Content On-site Fix● Robots.txt● Meta Robots● Rel=“Canonical”● 301 Redirects
  17. 17. Monitor Your Content● Copyscape’s CopySentry – Cross Domain● SEOMoz crawl test – On-site
  18. 18. What is Thin Content?
  19. 19. Do You Have Thin Content?
  20. 20. How to Fix Thin Content● Go here: http://bit.ly/ThinContent● The do’s and don’ts directly from Google● Adjust course accordingly
  21. 21. How Panda Treats Ads/Affiliates
  22. 22. Ad/Affiliate Link to Content Ratio
  23. 23. Splash Page On-Load
  24. 24. Splash Page Delayed Load
  25. 25. How to Fix It
  26. 26. What is a Link Profile? LinkLink Link Website
  27. 27. Link Profile DevaluedPandalization by Association
  28. 28. Devalued by Panda
  29. 29. Devalued by Panda
  30. 30. Devalued SitesPanda 1.0 Panda 2.5
  31. 31. Fixing Your Link ProfileNo short answer, but…● Build Better Links● Diversify Anchor Text● Remove Low Quality Links● Possibly Switch Domains
  32. 32. Page Load Speed
  33. 33. Page Load Speed Resources Best Practice <2 Seconds● http://developer.yahoo.com/performance/rule s.html - Huge list of tips and tricks● http://googlewebmastercentral.blogspot.com/ 2010/04/using-site-speed-in-web-search- ranking.html - How and why from Google● http://blog.kissmetrics.com/loading-time/ - Some Awesome info on the value of decreasing load times
  34. 34. Last Chance to Ask Questions
  35. 35. Thank YouSam McRoberts - samm@pointit.comJayson DeMers – jaysond@pointit.comsupport@pointit.comPoint It Search Marketing Agencywww.pointit.com
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