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8 Proven Link Building Techniques for 2011           Ben Krull – Sr. Client Manager                 March 23, 2011
Logistics & Introductions       Presentation Agenda• Being Recorded• Link to slides will be emailed later this week• Ask Q...
About Point It        Presentation Agenda• Launched in April 2002• Seattle’s largest independent  search marketing firm• P...
8 Proven Link Building Techniques for 2011           Ben Krull – Sr. Client Manager
Link Building Scandals“The Dirty Little Secrets of Search”– New York Times, February 12, 2011“Google Penalizes Overstock f...
Link Building Guidelines• Focus on scalable, creative link building  techniques that build lasting value• Follow all searc...
#1 – URL Redirects• Maintain the links you’ve already earned with  URL Redirects• Use URL Redirects for:  –   Outdated con...
#1 – URL Redirects• Several types:  –   Meta Refresh  –   JavaScript  –   302 Temporary Redirect (default for most web ser...
#1 – URL RedirectsFree tool:http://www.seoconsultants.com/tools/headers
#2 – Strategic Partnerships• Build links via existing relationships with  vendors, partners, suppliers, and customers• Com...
#2 – Strategic Partnerships
#3 – Online PR• Distribute PR to 1000s of  journalists, bloggers, and  media sites• Can target by industry  verticals• Cos...
#3 – Online PR
#3 – Online PROptimize press releases for SEO1. Research and identify relevant keywords for the release (ask   your SEO re...
#4 – Contests and Promotions• Build links while engaging your current  customer base or target market• Hundreds of sites l...
#4 – Contests and Promotions
#5 – Social Media Outreach• Social Media Outreach offers numerous  opportunities to build links• Build ongoing relationshi...
#6 – Cause Marketing• Cause marketing is a way to showcase social  responsibility initiatives• Partner with a cause that i...
#6 – Cause Marketing
#6 – Cause Marketing
#7 – Event Marketing• Hosting events opens up many link options• Example: Business Events  – http://seattletimes.nwsource....
#7 – Event Marketing
#8 – Embeddable Widgets• Widgets are tools and resources for use by  3rd-party websites• Include a link back to your websi...
#8 – Embeddable Widgets
Q&A    Ben Krullbenk@pointit.com
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8 Proven Link Building Techniques for 2011

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http://www.pointit.com - This PDF describes 8 powerful link building tactics to help you with your search engine optimization (SEO) efforts.

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Transcript of "8 Proven Link Building Techniques for 2011"

  1. 1. 8 Proven Link Building Techniques for 2011 Ben Krull – Sr. Client Manager March 23, 2011
  2. 2. Logistics & Introductions Presentation Agenda• Being Recorded• Link to slides will be emailed later this week• Ask Questions throughout
  3. 3. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• PPC & SEO• $30 MM in managed media/yr• 40+ yrs of SEM experience• Servicing clients across all verticals and revenue models
  4. 4. 8 Proven Link Building Techniques for 2011 Ben Krull – Sr. Client Manager
  5. 5. Link Building Scandals“The Dirty Little Secrets of Search”– New York Times, February 12, 2011“Google Penalizes Overstock for Search Tactics”– The Wall Street Journal, February 24, 2011
  6. 6. Link Building Guidelines• Focus on scalable, creative link building techniques that build lasting value• Follow all search engine quality guidelines• Integrated into overall marketing efforts
  7. 7. #1 – URL Redirects• Maintain the links you’ve already earned with URL Redirects• Use URL Redirects for: – Outdated content – Marketing campaigns with vanity URLs or microsites – Changing domain names – Re-launching your website
  8. 8. #1 – URL Redirects• Several types: – Meta Refresh – JavaScript – 302 Temporary Redirect (default for most web servers) – 301 Permanent Redirect• 301 Redirects are the best type for SEO
  9. 9. #1 – URL RedirectsFree tool:http://www.seoconsultants.com/tools/headers
  10. 10. #2 – Strategic Partnerships• Build links via existing relationships with vendors, partners, suppliers, and customers• Companies want to display these relationships• Be prepared to link back from your company’s website
  11. 11. #2 – Strategic Partnerships
  12. 12. #3 – Online PR• Distribute PR to 1000s of journalists, bloggers, and media sites• Can target by industry verticals• Cost: $200-$500/release
  13. 13. #3 – Online PR
  14. 14. #3 – Online PROptimize press releases for SEO1. Research and identify relevant keywords for the release (ask your SEO resource to help!)2. Add your primary keyword at or near the beginning of the headline3. Add 1-3 secondary keywords to the body copy4. Include 1-3 links to various site pages
  15. 15. #4 – Contests and Promotions• Build links while engaging your current customer base or target market• Hundreds of sites list contests and promotions• Blogs/Publications often link to relevant contests
  16. 16. #4 – Contests and Promotions
  17. 17. #5 – Social Media Outreach• Social Media Outreach offers numerous opportunities to build links• Build ongoing relationships for greatest value• Industry Examples – B2B: Offer key employees for “expert interviews” – Retailers: Send products for product reviews
  18. 18. #6 – Cause Marketing• Cause marketing is a way to showcase social responsibility initiatives• Partner with a cause that is closely aligned with your product or target market• Attract links via promoting the cause
  19. 19. #6 – Cause Marketing
  20. 20. #6 – Cause Marketing
  21. 21. #7 – Event Marketing• Hosting events opens up many link options• Example: Business Events – http://seattletimes.nwsource.com/html/businesstechnology/bizeventscalendar.html – http://www2.bizjournals.com/seattle/calendar/ – http://www.seattlebusinessmag.com/seattle-events• Speak at an event or host a vendor booth to earn links
  22. 22. #7 – Event Marketing
  23. 23. #8 – Embeddable Widgets• Widgets are tools and resources for use by 3rd-party websites• Include a link back to your website along with the widget• Make it easy to embed!
  24. 24. #8 – Embeddable Widgets
  25. 25. Q&A Ben Krullbenk@pointit.com
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