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The Automotive Industry: Moving with Mobile (PointAbout Case Study with Ty Beltramo)

by on Aug 26, 2010

  • 2,486 views

PointAbout Inc. COO Daniel Odio chats with auto industry expert Ty Beltramo about how the auto industry can get up to gear with mobile. ...

PointAbout Inc. COO Daniel Odio chats with auto industry expert Ty Beltramo about how the auto industry can get up to gear with mobile.

CAPTURING THE UNIVERSE

Ty Beltramo and his partner started out making native iPhone apps featuring astronomical projections that could track down where a user was located in the world – except the North or South Pole - and then calculate where the sun or moon was in relation to the user. It also featured details on moon phases.

“That was a lot of heavy math, a lot of trigonometry, a lot of geometry to figure that stuff out,” Ty said. Success required keeping memory small and making heavy calculations fast. “We had to calculate pieces of data every 10 minutes over a 28-day period,” he said. And the universe was just where he started.

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The Automotive Industry: Moving with Mobile (PointAbout Case Study with Ty Beltramo) The Automotive Industry: Moving with Mobile (PointAbout Case Study with Ty Beltramo) Document Transcript