Partnering to fill gaps• Partner with someone who provides complementary services – Someone who fills a gap for your prospects and clients
Similar is not the same• You may even want to connect with people who provide very similar services to yours
It’s a big pie• I urge you to get out of the scarcity mindset – There are plenty of clients to go around
It’s all about chemistry• The No. 1 rule of business is that people will do business with people they know, like, and trust – It’s all about chemistry and connection, especially if you are a service provider
And there are huge benefits• Share knowledge, resources, and best practices – Even leads!
Referring out is a win-win• Refer a prospect to someone who can help them – Prospect will remember you as a valuable resource and may even refer others to you – Other professional will remember you referred someone and will want to reciprocate
Add to your bench• You may find partners who can help you with overflow – When a bigger project comes in, you will know who to call
Get experience• New in your business? Get experience by partnering with someone more established – Learn about a topic or technology – Get exposure – Get testimonials
Get enthusiastic• When you’re frustrated or bored is a GREAT time to plan something with someone else – It is easy to gush enthusiastically over the other person
Start small• Try starting with a one-time event – Teleclass – Webinar – Interview
Are you compatible?• Try to have a relationship over some time – You don’t run off and get married after a great first date, do you?
Partner with the right person• Make sure: – They are as committed to the project as you are – Their business practices and values match yours
Check out their work• Sign up for their event and attend – Do you like their style? – Are they professional?
Getting the word out• We don’t like to blow our own horn but… – As a small business owner, if you don’t blow your own horn, who will?
Why “we” is easier• Selling “we” is easier than selling “me”• It doesn’t set off those alarms around: – Not bragging – Not being self-centered – Not drawing attention to yourself
Make it a point to collaborate• Why? Because it’s fun!• You will: – Learn a ton – Make friends and get support – Stay excited about your business – Grow your business• And it’s the new black
Questions?Catherine MorganTransition and Entrepreneur CoachPoint A to Point B Transitions Inc.877.672.5333Catherine@PointAtoPointBTransitions.comTwitter @PointA_PointB