Point2 for MLSs Presentation

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Point2 for MLSs Presentation

  1. 1. The Point2 Difference 200,000 Point2 Subscriptions 105 Countries 1 Powerful Technology Solution
  2. 2. RICH LISTINGS
  3. 3. Rich Listings- Typical Point2 listing Listing content augmentation (rich data) and syndication proven to enhance exposure, ‘stickiness’ and results. Point2 research: listings with richer data generate significantly more response .
  4. 4. Rich Listings- Typical Point2 photos
  5. 5. Rich Listings – Listing Activity Based on listing reports, Point2 members can easily identify how to best market their listings. Finally understand where YOUR listing traffic is generated .
  6. 6. Rich Listings – Prospect Activity Easily and quickly determine hot prospects based on listing activity. Using the Predictive Marketing platform , Point2 creates a pipeline of prospects and surfaces those prospects that are ready for action.
  7. 7. SYNDICATION
  8. 8. Syndication Partners The most widespread exposure online, period. Over 30 Syndication partners and growing.. Dare to compare Point2’s extensive list of Syndication partners to others.
  9. 9. Syndication – Spotlight Advertisements <ul><li>Spotlight Ads afford optional, paid listings advertising </li></ul><ul><li>New York Times </li></ul><ul><li>Google Adwords </li></ul><ul><li>Point2 Homes </li></ul><ul><li>Providing Point2 members even more online exposure to their listings. </li></ul><ul><li>Syndication partners may also be determined on a ‘Per Listing’ basis. </li></ul>
  10. 10. Syndication - Reporting Point2 does NOT believe in ‘Fire and Forget’ when it comes to syndication. Syndication reports are provided back to every Point2 member, identifying which Syndication partners are providing the most exposure and visitors to their listings.
  11. 11. Syndication – Handshake Handshake is your ticket to hyper-local, targeted syndication, providing transparent, predetermined and flexible listings control within reciprocal advertising relationships .
  12. 12. PROSPECT MANAGEMENT
  13. 13. Prospect Management - Profiling Comprehensive and detailed prospect reporting for tuned-in prospect management. Follow listing activity and reports to deliver targeted assistance to prospects.
  14. 14. Point2 Predictive Marketing Platform Point2’s Predictive Marketing Platform automatically sends prospects timely email updates on listings of interest… the next generation of drip email marketing.
  15. 15. Prospect Management - Email Branded, relevant and timely emails are sent to prospective buyers and sellers based on their website activity. Point2 Predictive marketing platform ensures that they are only sent information that matters to them.
  16. 16. POINT2 FOR BROKERS
  17. 17. Point2 For Brokers <ul><li>Tools that facilitate quick and easy prospect routing </li></ul><ul><li>Expedite response time to prospects and agents using SMS and Text messaging </li></ul><ul><li>Allow for complete broker control </li></ul><ul><li>Enable seamless collaboration on online marketing efforts </li></ul>
  18. 18. Consistent, Branded Broker Solution Broker Website Agent Website
  19. 19. SYNDICATION DASHBOARD ( FREE FOR ALL MEMBERS THROUGH THE ENTERPRISE SOLUTION)
  20. 20. Syndication Dashboard
  21. 21. Listings Syndication – Opt Out On ‘Per Partner’ Basis
  22. 22. Syndication Dashboard – Listing Reports All prospects (through Point2 Syndication network) are delivered back to Brokers free of charge. Reports indicate the number of prospects generated per listing as well as number of detailed views across Syndication network.
  23. 23. Syndication Dashboard – Detailed Listing
  24. 24. Syndication Dashboard – Listing Reports By Agent
  25. 25. Syndication Dashboard – Recently Updated Listings
  26. 26. REVENUE OPPORTUNITY FOR MLS
  27. 27. Revenue Opportunity – Point2 Residual Program Under our Residual Program, Point2 provides a potential revenue stream for MLS associations. Earn up to 10% residuals through upgraded subscriptions through your membership. Turn your cost center into a revenue center
  28. 28. Revenue Opportunity – Point2 Residual Program <ul><li>Subscription pricing: </li></ul><ul><li>Standard: Free for three months, then $19.99USD/month </li></ul><ul><li>Professional: $49.95USD/month </li></ul><ul><li>Premium: $119.95USD/month </li></ul>Up to 10% Residual payment back to the MLS from your members’ subscription payments
  29. 29. ‘ Powered by Point2’ <ul><li>Rich Listing Data </li></ul><ul><li>Syndication </li></ul><ul><li>Prospect Management </li></ul><ul><li>Predictive Marketing </li></ul><ul><li>Point2 for Brokers </li></ul><ul><li>Free Syndication Dashboard For All Members </li></ul><ul><li>Revenue Opportunity for Enterprise Partners </li></ul>

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