Listing Syndication PowerPoint Presentation


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Listing Syndication Presentation recorded by Point2 Technologies's CEO, Saul Klein and Linda Moola, Director of MLS and Association Services

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Listing Syndication PowerPoint Presentation

  1. 1. Overview of Point2 Agent and Listing Syndication July 21, 2010 Saul Klein, CEO, Point2 Technologies Linda Moola, Director of MLS and Association Services
  2. 2. Who is Point2? <ul><li>World Class Software Development Company </li></ul><ul><li>Established in 1996 </li></ul><ul><li>Major Customer – Caterpillar International </li></ul><ul><li>Saul Klein, CEO of Point2 </li></ul><ul><li>120 Employees based in 2 offices in Canada </li></ul>
  3. 3. Why Point2? <ul><li>Largest Providers of Websites and Syndication Software in the Industry </li></ul><ul><li>Customers in over 100 Countries </li></ul><ul><li>Best Analytic Tools in the Industry </li></ul><ul><li>Best Predictive Marketing Tools in the Industry </li></ul>
  4. 4. Where do people go to shop for real estate online?
  5. 5. The Answer: EVERYWHERE
  6. 7. If you were a Homeowner <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>Zillow </li></ul><ul><li>Trulia </li></ul><ul><li>Oodle </li></ul><ul><li>Facebook </li></ul>A Listing is a Marketing Asset
  7. 8. Distribution Trumps Destination
  8. 9. If You’re a Realtor® <ul><li>At some point your budget for media spend will increase </li></ul><ul><li>Where will you advertise?? </li></ul>
  9. 11. Syndication is more than Distribution <ul><li>Analytics – Measuring the results provided by the syndication Partners </li></ul><ul><li>Predictive Marketing – Using Consumer Web Behavior to help you provide better service </li></ul>
  10. 12. MLS Providing a Single Point of Entry <ul><li>Assisting Brokers and Agents by facilitating distribution of brokers data, at the broker’s choice </li></ul><ul><li>Syndication is not IDX </li></ul>
  11. 13. With Point2, Listing Syndication is a value added service free to all members of an MLS or Association
  12. 14. How does it work? <ul><li>Point2 signs Listing Syndication agreement with an MLS or Association </li></ul><ul><li>Point2 analyzes and transforms data feed Estimated timeframe = 2 days </li></ul><ul><li>Point2 begins working with the Association or MLS in marketing to their members </li></ul>
  13. 15. How does it work? <ul><li>Email communication and Syndication Dashboards are provisioned </li></ul><ul><li>Pre-arranged date and time, listings are syndicated </li></ul><ul><li>Leads generated are emailed to members at no charge </li></ul><ul><li>Basic reports available in Syndication Dashboard </li></ul>
  14. 16. Let’s take a look at the Point2 Solutions…
  15. 17. At rollout, each member receives a Syndication Dashboard (at no cost)
  16. 20. Syndication Dashboard
  17. 24. 374-9467-5512 Comments: Interested in setting up an appointment to view this listing. Please contact me via phone.
  18. 27. Syndication Dashboard
  19. 28. Point2 Agent Account Syndication Dashboard Leads Leads
  20. 29. <ul><li>Syndication Dashboard (No additional cost) </li></ul><ul><li>Standard First 3 months $0 $19.99/month </li></ul><ul><li>Professional $49.95/month </li></ul><ul><li>Premium $119.95/month </li></ul>If you do not subscribe after your Trial Period, your Syndication Dashboard is still available at no cost.
  21. 53. Standard Site
  22. 54. Standard Site
  23. 55. Who Uses Point2? North Texas Real Estate Information Systems (NTREIS) Heartland MLS, Inc. Southland Regional Association of Realtors® (SRAR) Associations from MyFlorida Regional MLS (MFRMLS) Monmouth County Association Realtors® Mid America Regional Information Systems Realcomp II Ltd. MLS of Greater Cincinnati, Inc. RealTracs Cooperative Arkansas Realtors MLS, Inc. Associations from Sandicor, Inc. Brooklyn Board of Realtors® San Antonio Board of Realtors® Pensacola Association of Realtors ® MLSListings® Victor Valley Association of Realtors® Realtor® Association of Greater Miami and the Beaches Saskatoon Region Association of Realtors®
  24. 56. Why Point2 (for MLS/AOR) <ul><li>Source of Revenue </li></ul><ul><li>Up to 10% Revenue Share with MLS/Association, based on marketing participation </li></ul>
  25. 57. Point2 Wants to be your Technology Partner <ul><li>Contract </li></ul><ul><li>Data Feed </li></ul><ul><li>Rollout Schedule </li></ul>
  26. 58. Resources
  27. 59. Questions?