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Personas

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  • 1. Personas and Scope Suburbandale, NY Public Schools Sarah Diodato Jenese Gaston Paul Llanos Anne Miller Christine Rosakranse
  • 2. Personas in Black and White
  • 3. Personas in Color
  • 4. Now available in High Definition <ul><li>… and 1.0 ‘Suburby’ Digital Surround Sound </li></ul>
  • 5. <ul><li>Demographics </li></ul><ul><li>Gender Male </li></ul><ul><li>Age 16 </li></ul><ul><li>Date of Birth June 23, 1991 </li></ul><ul><li>Hometown Suburbandale, NY </li></ul><ul><li>Appearance Caucasian, 6’1 - Athletic </li></ul><ul><li>Education Junior in High School </li></ul>PERSONA 1 – Student: Jonathan Harris “ I’m looking to get into a college with a top pre-med program. When I’m not in school I’m either playing soccer or swimming…
  • 6. PERSONA 1 – Student: Jonathan Harris <ul><li>Background: </li></ul><ul><li>Family: </li></ul><ul><li>Moved to district 4 years ago </li></ul><ul><li>Has two older brothers </li></ul><ul><li>Mother works as a full-time nurse </li></ul><ul><li>School: </li></ul><ul><li>Starting the college selection process </li></ul><ul><li>Hopes to be accepted into a top pre-med program </li></ul><ul><li>Honors student </li></ul><ul><li>Plays two varsity sports; Soccer and Swimming </li></ul>“ I’m looking to get into a college with a top pre-med program. When I’m not in school I’m either playing soccer or swimming…
  • 7. <ul><li>Technology Experience: </li></ul><ul><li>Computer literacy: </li></ul><ul><li>Avid web user </li></ul><ul><li>Always has his laptop and does everything on it </li></ul><ul><li>Dabbles in web authoring </li></ul><ul><li>Technology ownership: </li></ul><ul><li>Macbook laptop, cell phone & iPod </li></ul><ul><li>His friends call him a “gadget freak” </li></ul><ul><li>Frequency of use: </li></ul><ul><li>Checks email and text messages daily </li></ul><ul><li>Updates MySpace page with sports updates and club activities </li></ul>PERSONA 1 – Student: Jonathan Harris “ I’m looking to get into a college with a top pre-med program. When I’m not in school I’m either playing soccer or swimming…
  • 8. <ul><li>End Goals: </li></ul><ul><li>Would like a tailored site experience in only things he is interested in: </li></ul><ul><ul><li>Soccer </li></ul></ul><ul><ul><li>Swimming </li></ul></ul><ul><ul><li>Advanced Placement courses </li></ul></ul><ul><ul><li>College Admission resources </li></ul></ul><ul><li>Managing his schedule with sports and academic calendars </li></ul><ul><li>Coordinating events with his parents </li></ul>PERSONA 1 – Student: Jonathan Harris “ It would be great if the site could help me organize my activities and college search.”
  • 9. <ul><li>Demographics </li></ul><ul><li>Gender Male </li></ul><ul><li>Age 58 </li></ul><ul><li>Date of Birth September 14, 1950 </li></ul><ul><li>Hometown Suburbandale, NY </li></ul><ul><li>Appearance Caucasian, 5’9” </li></ul><ul><li>Education Suburbandale High School </li></ul><ul><li>B.S. in American History </li></ul><ul><li>PhD in Education </li></ul><ul><li>Job District Superintendent </li></ul>“ We have a great community, but there must be a way to connect parents, teachers and students… PERSONA 2 – Administrator: Dr. Edgar Rice
  • 10. <ul><li>Background: </li></ul><ul><li>Family: </li></ul><ul><li>Wife, Joan and two kids, Katie & Owen </li></ul><ul><li>Joan is a real estate agent </li></ul><ul><li>Joan also coaches the Varsity Women’s volleyball team </li></ul><ul><li>Katie is 20, a sophomore at Emory University </li></ul><ul><li>Owen is 17, a rowdy senior in Suburbandale High </li></ul><ul><ul><li>“ I struggle disciplining Owen in light of conflicts that arise being an administrator.” </li></ul></ul><ul><li>Professional experience: </li></ul><ul><li>In district for 8 years as Superintendent </li></ul><ul><li>An Administrator at Ithaca University for 20 years </li></ul><ul><li>Integrated campus technology at Ithaca </li></ul><ul><li>Has seen Suburbandale district enrollment grow 20% in 8 years </li></ul><ul><ul><li>“ Our school seems bigger now and more disconnected.” </li></ul></ul>“ We have a great community but there must be a way to connect parents, teachers and students… PERSONA 2 – Administrator: Dr. Edgar Rice
  • 11. <ul><li>Technology Experience: </li></ul><ul><li>Computer literacy: </li></ul><ul><li>Experience in managing technical projects </li></ul><ul><li>Current on educational hardware and software </li></ul><ul><li>“ I’ve tried to ‘change with the times’” </li></ul><ul><li>Technology ownership: </li></ul><ul><li>Desktop PC at work </li></ul><ul><li>Laptop PC at home </li></ul><ul><li>District issued Nextel cell </li></ul><ul><li>Verizon personal cell </li></ul><ul><li>Just got a hand held GPS for Christmas </li></ul><ul><li>Frequency of use: </li></ul><ul><li>Little time to use the computer at work </li></ul><ul><li>Usually in meetings and tactical work all day </li></ul><ul><li>Catches up on emails at home </li></ul><ul><li>A closet ‘Gamer’ </li></ul>PERSONA 2 – Administrator: Dr. Edgar Rice “ We have a great community but there must be a way to connect parents, teachers and students…
  • 12. PERSONA 2 – Administrator: Dr. Edgar Rice <ul><li>End Goals: </li></ul><ul><li>Provide vital content to Administration, Teachers & Students </li></ul><ul><li>A real “tool” to make his staff more effective in their jobs </li></ul><ul><li>Willing to invest in innovative web technology and take risks </li></ul><ul><li>Use website to demonstrate the school’s excellence </li></ul><ul><li>Exploit the school brand in order to rally school involvement </li></ul>… I want a tool to reach our school and get them involved!”
  • 13. PERSONA 3 – Parent: Susan Marsh <ul><li>Has two daughters , Rachel, 13, and Melissa, 10 – one in elementary school and one in middle school. </li></ul><ul><li>Stay-at-home Mom, very organized. </li></ul><ul><li>Very involved in school activities for both children. </li></ul><ul><li>Fairly Web savvy – uses Google and social networking Web sites. </li></ul><ul><li>Relies on mailings from the district and whatever communication her children bring home with them for info. </li></ul><ul><li>Calls the district main office if she has a question. </li></ul><ul><li>Children at two different schools makes scheduling time with teachers more difficult. </li></ul>“ Life’s a little more hectic than it used to be – but I want to make sure my girls get my equal attention.”
  • 14. PERSONA 4 – Parent: Nora Buckner <ul><li>Working Mom with one son, Michael, age 5. </li></ul><ul><li>Works in outside sales for a local office equipment company – hours are not flexible </li></ul><ul><li>Proficient in her use of the Internet, and usually turns to the Web first when scoping out a potential client. </li></ul><ul><li>Relies heavily on mobile technology . </li></ul><ul><li>Michael attends an after-school program each day, and goes to the local YMCA daycare center on school holidays and snow days. </li></ul><ul><li>Relies on materials sent home from Michael’s teacher and the school district for information. </li></ul>“ I want to be actively engaged in Michael’s education; but sometimes work doesn’t allow it.”
  • 15. PERSONA 5 – Parent: Robert Chancey <ul><li>Single, working dad with son, Todd, 17, who is a star on the basketball team. </li></ul><ul><li>Works from home two days a week. </li></ul><ul><li>Hopes that Todd’s good grades and talent will lead to an athletic scholarship. </li></ul><ul><li>He collects clippings about his son’s games that are published in the local newspaper and follows his son’s statistics closely. </li></ul><ul><li>Robert is very Web savvy , has a high-speed connection at home. </li></ul><ul><li>Keeps track of school info through the usual district mailings and by communicating with Todd. </li></ul><ul><li>Also connects with other parents of students on the basketball team during games. </li></ul>“ I am very proud of my son – he has a bright future ahead of him.”
  • 16. <ul><li>Teaches AP English at Suburbandale High School. </li></ul><ul><li>Wants students to develop a long-term interest in English and literature, so that they may continue their studies in college. </li></ul><ul><li>Wants course to be rigorous but does not want to put too much stress on his students. </li></ul><ul><li>Checks with other teachers and district calendar when planning assignments. </li></ul><ul><li>Passes out syllabus at the beginning of the year providing a description of each assignment. </li></ul><ul><li>Maintains his own Web site where students can also find assignment information. </li></ul><ul><li>Keeps up with professional development and training opportunities offered by the district. </li></ul>“ I like to think of my course as tough but fair, and my goal is to provide the resources necessary for students to succeed.” PERSONA 6 – Teacher: Alvarado Gonzalez
  • 17. Scope
  • 18. Zooming in on the Suburbandale School District <ul><li>(You are here.) </li></ul>
  • 19. Scope – Phased Implementation <ul><li>Phase 1: Design and Implementation school </li></ul><ul><li>district site architecture. </li></ul><ul><li>Phase 2: Design and Implementation school district </li></ul><ul><li> school specific site architecture. </li></ul><ul><li>Phase 3: Design and Implementation Web 2.0 </li></ul><ul><li>elements to the Web sites. </li></ul>
  • 20. Scope – Features <ul><li>  </li></ul><ul><li>The features within phase 1 of this project include:  </li></ul><ul><li>School District Web Site Information Architecture : </li></ul><ul><ul><li>create a well-designed, easy to search site </li></ul></ul><ul><ul><li>clearly indicate its purpose and the content within </li></ul></ul><ul><li>  </li></ul><ul><li>Navigation System: </li></ul><ul><ul><li>support users who are interested in browsing and users interested in finding specific information </li></ul></ul><ul><ul><li>each page will include navigation indicating the user’s location within the site hierarchy </li></ul></ul><ul><li>  </li></ul><ul><li>Labeling System: </li></ul><ul><ul><li>provide clear labels and a well-constructed taxonomy </li></ul></ul><ul><ul><li>each page will be easily read to allow users to quickly scan the contents to find the information </li></ul></ul><ul><ul><li>they need </li></ul></ul>
  • 21. Scope – Features (cont’d) <ul><li>Branding Strategy: </li></ul><ul><ul><li>globally include school logo, and district theme </li></ul></ul><ul><ul><li>share student accomplishments with the community </li></ul></ul><ul><li>  </li></ul><ul><li>Mobile Alert System: </li></ul><ul><ul><li>provide easy access to district news such as: school closing, food menus, sports schedules, etc... </li></ul></ul><ul><li>  </li></ul><ul><li>Integration of Fundraising: </li></ul><ul><ul><li>integrate information about school fundraising programs </li></ul></ul><ul><ul><li>promote fundraising program throughout the information architecture </li></ul></ul>
  • 22. Scope – Functional Requirements <ul><li>The functional requirements are broken up into two areas business and technical . </li></ul><ul><li>Business Requirements: </li></ul><ul><li>  </li></ul><ul><li>Easy Access to Public Features of Web site </li></ul><ul><li>Website must be easy to scan and scalable </li></ul><ul><li>Include a Search Engine and Site Index </li></ul><ul><li>Use of School Logo and Colors for “branding” </li></ul><ul><li>Label are consistent with a Conventional Meaning </li></ul><ul><li>Links to Home and Search must be always visible </li></ul><ul><li>Integration of Web Email </li></ul>
  • 23. Scope – Functional Requirements <ul><li>Technical Requirements: </li></ul><ul><li>  </li></ul><ul><li>Intuitive and Invisible Information Architecture </li></ul><ul><li>Use of School Logo and Colors for “branding” </li></ul><ul><li>Consistent Visual Presentation and Naming of Labels </li></ul><ul><li>Consistent Site Navigation (global, local, and contextual) </li></ul><ul><li>Implementation High-level of search ability (zoned by group) </li></ul><ul><li>and additional redundancy </li></ul><ul><li>Alternative Information Architecture for Mobile computing </li></ul>
  • 24. Full Scope Documentation is also Available (yes, in HD and online!!), including: <ul><li>Introduction </li></ul><ul><li>Phased Implementation </li></ul><ul><li>Features </li></ul><ul><li>Functional Requirements </li></ul><ul><li>Number of Pages within Site (approximate) </li></ul><ul><li>Project Timeline </li></ul><ul><li>Project Deliverables </li></ul><ul><li>Next Steps </li></ul><ul><li>Appendix </li></ul>
  • 25. Questions? Suburbandale is the staff, students, and parents . Suburbandale is you.

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