Heuristic Analysis


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  • Heuristic Analysis

    1. 1. Personas and Scoping Suburbandale, NY Public Schools Sarah Diodato Jenese Gaston Paul Llanos Anne Miller Christine Rosakranse
    2. 2. Personas
    3. 3. <ul><li>We Analyzed 20 Websites </li></ul><ul><ul><li>12 NYS Public School Districts </li></ul></ul><ul><ul><li>3 Non-NYS Public School Districts </li></ul></ul><ul><ul><li>3 Non-NYS Private Schools </li></ul></ul><ul><ul><li>2 NYS Community Organizations </li></ul></ul><ul><li>We Conducted 2 Types of Analysis </li></ul><ul><ul><li>More than Minimum </li></ul></ul><ul><ul><li>In-depth </li></ul></ul>Competitor Heuristic Analysis 1
    4. 4. <ul><li>Heuristics used in the More than Minimal Analysis </li></ul><ul><ul><ul><li>Audience </li></ul></ul></ul><ul><ul><ul><li>Visual </li></ul></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>Navigation: Global and Local </li></ul></ul></ul><ul><ul><ul><li>Access </li></ul></ul></ul><ul><ul><ul><li>Social Media (Web 2.0) </li></ul></ul></ul><ul><ul><ul><li>E-commerce/Fundraising </li></ul></ul></ul><ul><ul><ul><li>Branding </li></ul></ul></ul>Competitor Heuristic Analysis 2
    5. 5. <ul><li>Heuristics used in the In-depth Analysis (In addition to the Minimal Heuristics) </li></ul><ul><ul><ul><li>Organization: Scheme and Structure </li></ul></ul></ul><ul><ul><ul><li>Labeling: Labels Used As, Iconic Labels, Scope, Consistency </li></ul></ul></ul><ul><ul><ul><li>Navigation: Contextual, Site Map, Site Index </li></ul></ul></ul><ul><ul><ul><li>Search System </li></ul></ul></ul><ul><ul><ul><li>School Web Sites </li></ul></ul></ul>Competitor Heuristic Analysis 3
    6. 6. <ul><li>Audience: </li></ul><ul><ul><li>For Public Schools the Audience was often ambiguous. </li></ul></ul><ul><ul><li>Not many Public used audience specific labels/ i.e. parents </li></ul></ul><ul><ul><li>Non-Public and Community targeted their audiences very well </li></ul></ul><ul><ul><li>Members of the audiences are: parents, staff/teachers, students, community members, student-athletes, sports fans, and alumni. </li></ul></ul><ul><li>Visual: </li></ul><ul><ul><li>Most of the Websites used white background color and graphics (images of students, school, and icons) </li></ul></ul><ul><ul><li>The colors include orange, black, white, beige, and shades of brown, green, purple, red, yellow, and blue. </li></ul></ul>Competitor Heuristic Analysis 4
    7. 7. <ul><li>Content: </li></ul><ul><ul><li>For all schools Information written mostly by district or driven by school activities. </li></ul></ul><ul><ul><li>For Public Some Similar sections include: </li></ul></ul><ul><ul><ul><li>Schools </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Calendars </li></ul></ul></ul><ul><ul><ul><li>Academics </li></ul></ul></ul><ul><ul><ul><li>Athletics/sports </li></ul></ul></ul><ul><ul><ul><li>Transportation/bus routes </li></ul></ul></ul><ul><ul><ul><li>Local weather-delay information/closing and delays/weather bug/ </li></ul></ul></ul><ul><ul><ul><li>Menus/lunch menus/food service/cafeteria menus </li></ul></ul></ul><ul><ul><ul><li>Audience specific like students, parents, community, and faculty. </li></ul></ul></ul>Competitor Heuristic Analysis 4
    8. 8. <ul><li>Content cont’d: </li></ul><ul><ul><li>Some Different sections include: </li></ul></ul><ul><ul><ul><li>Sex offender registry </li></ul></ul></ul><ul><ul><ul><li>Those new to the district, district technology </li></ul></ul></ul><ul><ul><ul><li>For students – driving instruction </li></ul></ul></ul><ul><ul><ul><li>Faculty Web sites </li></ul></ul></ul><ul><ul><ul><li>Budget Presentations </li></ul></ul></ul><ul><ul><li>Most of the sites used color and heading to visually separate the information which increased readability scan ability . </li></ul></ul><ul><ul><li>Most sites were comprehensive . </li></ul></ul><ul><ul><li>Community sites were more granular . </li></ul></ul>Competitor Heuristic Analysis 4
    9. 9. <ul><li>Navigation: </li></ul><ul><ul><li>TUsports navigation is confusing because of this section falls within the expansive global navigation of the Times Union Web site and the local and contextual navigation is very comprehensive. </li></ul></ul><ul><ul><li>Most sites had a consistent global and local navigation throughout the sites. </li></ul></ul><ul><ul><li>Most sites has a horizontal global and left side local navigation. </li></ul></ul><ul><ul><li>Schemes were mostly subjective – hybrid. </li></ul></ul><ul><ul><li>Structures were mostly were top-down, broad, and shallow. </li></ul></ul>Competitor Heuristic Analysis 4
    10. 10. <ul><li>Access: </li></ul><ul><ul><li>Public had mostly public access and some sites password protected sections for Web mail. </li></ul></ul><ul><ul><li>Some Public had parent, teacher, and school community secured sections. </li></ul></ul><ul><ul><li>Non-Public Sites all had secured sections. </li></ul></ul><ul><ul><li>Community sites required self-registration to comment on blogs and sign for classes. </li></ul></ul>Competitor Heuristic Analysis 4
    11. 11. <ul><li>Social Media (Web 2.0): </li></ul><ul><ul><li>Not many sites had user generated content. </li></ul></ul><ul><ul><li>We did find a message board, online forms, a school social portal, podcasts, rss feeds, and mobile alerts. </li></ul></ul><ul><li>E-commerce/Fundraising: </li></ul><ul><ul><li>Fundraising sections were only found on the YMCA and the non-public sites. </li></ul></ul><ul><ul><li>Online giving and a one public school had a online sports clothing store. </li></ul></ul>Competitor Heuristic Analysis 4
    12. 12. <ul><li>Branding: </li></ul><ul><ul><li>Use of school logo, seal, and/or mascot within global navigation is consistent. </li></ul></ul><ul><ul><li>Non-Publics used their school colors as their color scheme throughout their sites. </li></ul></ul><ul><li>In-depth Additional Heuristics : </li></ul><ul><ul><li>An exact (objective) and alphabetical with an ambiguous (subjective) topical scheme works well to target audience and for school specific information. </li></ul></ul><ul><ul><li>Niagara Falls did the best job with labeling, they used label has Contextual Links, Headings, Navigation System Choices, and Index Terms. </li></ul></ul>Competitor Heuristic Analysis 4
    13. 13. <ul><li>In-depth Additional Heuristics : </li></ul><ul><ul><li>All of the sites used a global and local navigation throughout the sites and orientated the user to their location. </li></ul></ul><ul><ul><li>Most sites had a contextual navigation. No sites used a site map or site index. </li></ul></ul><ul><ul><li>Most site had search capability within the global navigation. </li></ul></ul>Competitor Heuristic Analysis 4
    14. 14. <ul><li>Vague Scope Notes </li></ul><ul><li>Jargony Labels </li></ul><ul><li>Inconsistent site design </li></ul><ul><li>No Search Functionality </li></ul><ul><li>No Sitemaps or Indexes </li></ul><ul><li>Not using a Contextual Navigation </li></ul>Top Things to Avoid
    15. 15. <ul><li>Dynamic “branding” </li></ul><ul><li>Consistent site design with global navigation and obvious breadcrumbs for tracking user “location” (many of the existing sites appear to have been assembled piece-meal) </li></ul><ul><li>High-level of search ability (zoned by group) and additional redundancy </li></ul><ul><li>Phased project design </li></ul>Top Things to Implement
    16. 16. Top Things to Implement
    17. 17. Top Things to Implement
    18. 18. Top Things to Implement
    19. 19. <ul><li>Phase 1: Design and Implementation school district site architecture. </li></ul><ul><li>Phase 2: Design and Implementation school district school specific site architecture. </li></ul><ul><li>Phase 3: Design and Implementation Web 2.0 elements to the Web sites. </li></ul>Update on Objectives
    20. 20. <ul><li>NYS Public School Districts (minimal) </li></ul><ul><ul><li>Shenendehowa Central Schools: www.shenet.org/ </li></ul></ul><ul><ul><li>Kingston City School District: www.kingstoncityschools.org/index.htm </li></ul></ul><ul><ul><li>Liverpool Central School District: www.liverpool.k12.ny.us/ </li></ul></ul><ul><ul><li>Monroe-Woodbury Central School District: www.mw.k12.ny.us/ </li></ul></ul><ul><ul><li>Ellenville Central School District: www.ecs.k12.ny.us/ </li></ul></ul><ul><ul><li>Highland School District: www.highland-k12.org/ </li></ul></ul><ul><ul><li>New Paltz School District: www.newpaltz.k12.ny.us/ </li></ul></ul><ul><ul><li>Rondout Valley School District: www.rondout.k12.ny.us/ </li></ul></ul><ul><ul><li>Wallkill School District: wallkillcsd.k12.ny.us/ </li></ul></ul>References
    21. 21. <ul><li>Non - NYS Public School Districts (minimal) </li></ul><ul><ul><li>Clayton County School District, GA: www.clayton.k12.ga.us/ </li></ul></ul><ul><ul><li>Olathe School District, KS: www.olatheschools.com/ </li></ul></ul><ul><ul><li>Hillsborough City School District, CA: www.hcsd.k12.ca.us/ </li></ul></ul><ul><li>Non - NYS Private Schools (minimal) </li></ul><ul><ul><li>The Salisbury School, MD: www.salisburymd.org </li></ul></ul><ul><ul><li>St. Andrew's School, DE: www.standrews-de.org/ </li></ul></ul><ul><ul><li>Phillips Academy Andover, MA: www.andover.edu/ </li></ul></ul>References
    22. 22. <ul><li>NYS Community Organizations (minimal) </li></ul><ul><ul><li>Capital District YMCA: www.cdymca.org/ </li></ul></ul><ul><ul><li>Times Union: timesunion.com/highschoolsports </li></ul></ul><ul><li>NYS Public School Districts (in-depth) </li></ul><ul><ul><li>North Rockland School District : www.nrcsd.org/ </li></ul></ul><ul><ul><li>Niagara Falls City School District: www.nfschools.net/ </li></ul></ul><ul><ul><li>Sachem Central School District: www.sachem.edu/ </li></ul></ul>References