Example 1 : www.google.co.uk Rank(alexa) 1st 2nd 3rd Function General search Search Images Search maps % 79 18 1
Example 2 : www.yahoo.co.uk Rank(alexa) 1st 2nd 3rd Function Mail Search Personal homepage % 46 14 5
Example 3 : www.abertay.ac.uk Rank (alexa) 1st 2nd 3rd Function Mail Information Oasis % 40 28 12
Evaluation Website Reduction Regularizing Maximizing Leverage Searching bar is very dominant, Simple pages Same background colour Same fonts Same Patterns All elements support search function Mail, Searching, Many news. Same background colour Same fonts Same Patterns News is the main function. Many information. Website shows a complexity Some pages have different backgrounds, patterns and shape. Information attracts new students and does not lead current students.