Simplicity in website design “ Maximum meaning, minimum means” Abram Games , British Poster Designer By : Evan (0703976)
Simplicity in web design
The importance of Simplicity
Techniques of Simplicity
Some Examples and evaluation
Introduction (how complex our lives are)
A small businessman in a country has to cope with 16.000 laws in order to carry on his business.
In other country tax runs to 40.000 pages.
An old woman spent a week in shopping mall in Holland, she could not find her way out. She bought a food in the day slept on a bench at night.
Edward De Bono. 1998
The Importance of simplicity
Some research found :
Web users never read, they are scanning.
They do not want to make more effort to get information.
They tend to use the simplest way to find the information.
Choose and put only the main elements on the website which have the most important functions and remove the others.
Use same forms, shapes and patterns on every pages
Arrange the element to support the most important element.
Mullet & Sano (1995)
Example 1 : www.google.co.uk Rank(alexa) 1st 2nd 3rd Function General search Search Images Search maps % 79 18 1
Example 2 : www.yahoo.co.uk Rank(alexa) 1st 2nd 3rd Function Mail Search Personal homepage % 46 14 5
Example 3 : www.abertay.ac.uk Rank (alexa) 1st 2nd 3rd Function Mail Information Oasis % 40 28 12
Evaluation Website Reduction Regularizing Maximizing Leverage Searching bar is very dominant, Simple pages Same background colour Same fonts Same Patterns All elements support search function Mail, Searching, Many news. Same background colour Same fonts Same Patterns News is the main function. Many information. Website shows a complexity Some pages have different backgrounds, patterns and shape. Information attracts new students and does not lead current students.
Simplicity is the most important consideration in designing a website.
Simplicity offers more usability to the users when they are visiting websites.