LG Comms
 Sheffield
May 20th
  2009




       Social Media
      What’s Working?
                   Nick Booth
           ...
Too Much,
    can’t
   cope....
 The journalist
who doesn’t read
  your news
    release
                   Image Arty Lee...
Text
How do you feel?


I think we’re on top of social media,
            using it well
How do you feel?


Got a long way to go and want to
           use it more
How do you feel?


Oh come on - we all know it’s this
        year’s gimmick.
Numbers(ish)
17.8                         million
active users of the social web in the UK



source Universal McCann, April 2008
Source: Cabinet Office Jan 2009
source Universal McCann, April 2008




US Sur vey Pew Institute
    December 2008
“The meteoric growth in
social media is the single
most significant story in the
online media space today.”
  Nielsen April...
Nielsen April 2009
http://www.mccannbristol.co.uk/news/?p=117
101
Tweeting Councils

         Source Liz Azyan Lgeo Research - April 2009
Stuart Harrison
Useful
Local
Open
Oops?
Responsive
Useful
  Local
  Open
Responsive
Be Generous
 Tell their story not yours
Invest in the communities
       ability to join in
Sheffield
May 20th
 2009




           Social Media in Local
                Goverment
              What Works?
         ...
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
Social Media in Local Government What Works
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Social Media in Local Government What Works

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A presentation to encourage a conversation among local government communications folks about what is and isn't working in social medis. I tended to find the modest examples most compelling. People wanted to talk a lot about twitter!

Presented twice at the LGComms annual conference Sheffield May 20th 2009.

Published in: News & Politics, Technology
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Social Media in Local Government What Works

  1. 1. LG Comms Sheffield May 20th 2009 Social Media What’s Working? Nick Booth nick.booth@podnosh.com
  2. 2. Too Much, can’t cope.... The journalist who doesn’t read your news release Image Arty Lee Smokes
  3. 3. Text
  4. 4. How do you feel? I think we’re on top of social media, using it well
  5. 5. How do you feel? Got a long way to go and want to use it more
  6. 6. How do you feel? Oh come on - we all know it’s this year’s gimmick.
  7. 7. Numbers(ish)
  8. 8. 17.8 million active users of the social web in the UK source Universal McCann, April 2008
  9. 9. Source: Cabinet Office Jan 2009
  10. 10. source Universal McCann, April 2008 US Sur vey Pew Institute December 2008
  11. 11. “The meteoric growth in social media is the single most significant story in the online media space today.” Nielsen April 2009
  12. 12. Nielsen April 2009
  13. 13. http://www.mccannbristol.co.uk/news/?p=117
  14. 14. 101 Tweeting Councils Source Liz Azyan Lgeo Research - April 2009
  15. 15. Stuart Harrison
  16. 16. Useful
  17. 17. Local
  18. 18. Open
  19. 19. Oops?
  20. 20. Responsive
  21. 21. Useful Local Open Responsive
  22. 22. Be Generous Tell their story not yours Invest in the communities ability to join in
  23. 23. Sheffield May 20th 2009 Social Media in Local Goverment What Works? Nick Booth nick.booth@podnosh.com

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