LG Comms
Sheffield
May 20th
2009
Social Media
What’s Working?
Nick Booth
nick.booth@podnosh.com

Too Much,
can’t
cope....
The journalist
who doesn’t read
your news
release
Image Arty Lee Smokes

Text

How do you feel?
I think we’re on top of social media,
using it well

How do you feel?
Got a long way to go and want to
use it more

How do you feel?
Oh come on - we all know it’s this
year’s gimmick.

Numbers(ish)

17.8 million
active users of the social web in the UK
source Universal McCann, April 2008

Source: Cabinet Office Jan 2009

source Universal McCann, April 2008
US Sur vey Pew Institute
December 2008

“The meteoric growth in
social media is the single
most significant story in the
online media space today.”
Nielsen April 2009

Nielsen April 2009

http://www.mccannbristol.co.uk/news/?p=117

101
Tweeting Councils
Source Liz Azyan Lgeo Research - April 2009

Stuart Harrison

Useful

Local

Open

Oops?

Responsive

Useful
Local
Open
Responsive

Be Generous
Tell their story not yours
Invest in the communities
ability to join in

Sheffield
May 20th
2009
Social Media in Local
Goverment
What Works?
Nick Booth
nick.booth@podnosh.com