Social Media in Local Government What Works

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A presentation to encourage a conversation among local government communications folks about what is and isn't working in social medis. I tended to find the modest examples most compelling. People …

A presentation to encourage a conversation among local government communications folks about what is and isn't working in social medis. I tended to find the modest examples most compelling. People wanted to talk a lot about twitter!

Presented twice at the LGComms annual conference Sheffield May 20th 2009.

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  • 1. LG Comms Sheffield May 20th 2009 Social Media What’s Working? Nick Booth nick.booth@podnosh.com
  • 2. Too Much, can’t cope.... The journalist who doesn’t read your news release Image Arty Lee Smokes
  • 3. Text
  • 4. How do you feel? I think we’re on top of social media, using it well
  • 5. How do you feel? Got a long way to go and want to use it more
  • 6. How do you feel? Oh come on - we all know it’s this year’s gimmick.
  • 7. Numbers(ish)
  • 8. 17.8 million active users of the social web in the UK source Universal McCann, April 2008
  • 9. Source: Cabinet Office Jan 2009
  • 10. source Universal McCann, April 2008 US Sur vey Pew Institute December 2008
  • 11. “The meteoric growth in social media is the single most significant story in the online media space today.” Nielsen April 2009
  • 12. Nielsen April 2009
  • 13. http://www.mccannbristol.co.uk/news/?p=117
  • 14. 101 Tweeting Councils Source Liz Azyan Lgeo Research - April 2009
  • 15. Stuart Harrison
  • 16. Useful
  • 17. Local
  • 18. Open
  • 19. Oops?
  • 20. Responsive
  • 21. Useful Local Open Responsive
  • 22. Be Generous Tell their story not yours Invest in the communities ability to join in
  • 23. Sheffield May 20th 2009 Social Media in Local Goverment What Works? Nick Booth nick.booth@podnosh.com