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EIM Presentation.13 07.2011
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EIM Presentation.13 07.2011

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This is the presentation/workshop carried out at EIM campus for participants of the NEIS program.

This is the presentation/workshop carried out at EIM campus for participants of the NEIS program.

Published in: Business, Technology

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Transcript

  • 1. Jamie WhiteSolicitor Director
  • 2. Company OverviewServices Offered:•  Intellectual Property Law•  Internet Law•  Technology Law•  Privacy Law•  Franchising Law•  Advertising and Marketing Law
  • 3. Points of Difference  •  Personal Service•  Transparency•  The ‘Pod Experience’     We build relationships.  
  • 4. Typical Clients•  Structuring•  Commercialisation•  Expansion•  Exiting  
  • 5. Intellectual Property•  What is it? o Trade Marks o Copyright o Confidential Information/ Trade Secret o Designs o Patents              
  • 6. Intellectual Property  •  Protecting your intellectual property o Registration, where possible o Documentation
  • 7. Intellectual Property  •  Enforcement o Letters of Demand o Other avenues?
  • 8. Doing Business Online•  Clear shift toward doing business online•  Wild, wild, west (not really)•  Can be financially very rewarding
  • 9. Doing Business Online  •  Areas of Law: o Trade Mark o Copyright o ACL o Spam o Privacy
  • 10. Doing Business Online  •  Examples of risk: o Using a Trade Mark without permission o Copying text and images from others o Sending emails/ SMS/ MMS without consent o Cybersquatting o Linking
  • 11. Doing Business Online  •  Compliance/ Best Practice o Terms of Use o Privacy Policy o Spam Statement o Purchase/ Shipping Terms o Refund Policy o Upload Terms
  • 12. Wrap Up•  Nine out of ten business websites are not legally compliant… is yours? o Website Legal Audit•  Always identify and assess risk.  
  • 13. Contact DetailsEmail: jamie@podlegal.com.auMobile: 0404 019 400Office: 1800 POD LEGAL (1800 763 534)Web: podlegal.com.au  •  Questions?