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Web 2.0 Overview
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Web 2.0 Overview

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Presentation to CTMB Class Dec 2006

Presentation to CTMB Class Dec 2006

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  • 1. Web 2.0 an overview dec ‘06
  • 2. brief history, how we got here
    • ‘69 arpanet (early internet)
    • ‘91 www (web 1) invented by tim berners lee
    • ‘95 netscape browser
    • ‘98 commercialization of the web
    • ‘98-’00 dot com boom
    • ‘00 April dot com bust
    • ‘00-’04 dot com winter
    • ‘04 tim o’reilly “constructs” web 2.0
    • ‘06 1B internet users, “dot com Phoenix”
  • 3.
    • “ Learn the rules so you know how to break them properly.”
            • Dalai Lama
  • 4. naem ti seod tahw
    • “ construct” (combination of concepts)
    • Web as a platform (evolving)
    • Core principles
    • The NETWORK IS THE COMPUTER
    • WEB as an OS (operating system) in lieu of Microsoft WindowsXP
  • 5.  
  • 6. margaid
  • 7. contrast, paradigm shift
    • 1.0
    • DoubleClick
    • Ofoto
    • Akamai
    • Mp3.com
    • Britannica Online
    • Personal websites
    • Domain name speculation
    • 2.0
    • Google Adsense
    • Flickr
    • Bit Torrent
    • Napster
    • Wikipedia
    • Blogging
    • Search Engine Optimization
  • 8. contrast, paradigm shift
    • 1.0
    • Page Views
    • Screen Scraping
    • Publishing
    • CMS
    • Taxonomy
    • Stickiness
    • 2.0
    • Cost/Click
    • Web Services
    • Participation/Collaboration
    • wikis
    • Folksonomy
    • Syndication
  • 9. contrast, paradigm shift
    • Web 2.0
    • The NETWORK IS THE COMPUTER
    • Machine-Machine XML
    • WEB as an OS (operating system) Collaboration/Communication
    • Web 1.0
    • PC / Browser
    • Visual Data/Info HTML
    • WinXP
    • Publishing
  • 10. core technologies
    • CODE SIDE
      • Ajax – granularity of content
      • RSS – push vs pull
      • APIs – open for re-use, value-added
    • INFRA SIDE
      • Mobile – next 2 billion users
      • Broadband – latency, response time
      • Storewidth Paradigm (Gilder)
  • 11. core principles/values
    • Community
    • Openness & Collective Intelligence
    • Network Effects incl. Long Tail
    • Intelligent (Semantic)
    • Infoware (data as Intel Inside)
  • 12. web 2.0 culture
    • Not just technology … but culture
    • Developers are very passionate about it
    • Can’t embrace the technology without embracing the culture
      • Openness
      • Remix
      • Community
      • User Control
  • 13. where’s the beef?
    • Google Maps
    • Multiply
    • Amazon
    • Ebay
    • Apple iTunes
  • 14. impacting media and communications
    • McLuhan “media as extensions of man”
    • Kelly “we are the web”
  • 15. impacting media and communications
    • Characteristics
      • Global Audience, Reach
      • User Driven, User Generated
      • No Traditional Owner, WE OWN
      • Rich Media
      • Two-way, Interactive
      • ???
  • 16. impacting business and networks
    • Doerr - 6 webs
    • Anderson – the long tail
  • 17. race for nextgen comm-hubs (’06)
    • AOL
    • Microsoft
    • Amazon
    • Yahoo
    • Google
  • 18. impacting LIFE
    • exposure to media was maybe 4-6 hours/day, now as much as half the day
    • two billion more mobile internet users by 2015
    • watch out for location nets and sensor nets (Cochrane)
  • 19. new rules for the new economy
    • feed the web first
    • follow the free
    • relationship tech
    • opportunities before efficiencies
  • 20. Google (not just a search engine)
    • C -ONTENT user-generated, rich media
    • L -OCAL LOOP wireless
    • A -DSENSE, A-PPLICATIONS long-tail
    • S -EARCH knows you and in your language
    • P -LATFORM algorithm, servers, fiber
  • 21. prepare 4 DIS RUP TION
    • “there is no master plan, no master planner either”
    • the legend of the inventor of the chess
    • game changers
    • escape velocity
    • “a race to monetize”
  • 22. prepare 4 DIS RUP TION
  • 23. food for thought
    • “There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine.
    • Later that Machine may run faster, but there is only one time when it is born. …….. You and I are alive at this moment .”
    • “ We Are the Web”
    • Kevin Kelly
    • Wired, August 2005