Web 2.0 an overview dec ‘06

brief history, how we got here ‘69 arpanet (early internet) ‘91 www (web 1) invented by tim berners lee ‘95 netscape browser ‘98 commercialization of the web ‘98-’00 dot com boom ‘00 April dot com bust ‘00-’04 dot com winter ‘04 tim o’reilly “constructs” web 2.0 ‘06 1B internet users, “dot com Phoenix”

‘69 arpanet (early internet)

‘91 www (web 1) invented by tim berners lee

‘95 netscape browser

‘98 commercialization of the web

‘98-’00 dot com boom

‘00 April dot com bust

‘00-’04 dot com winter

‘04 tim o’reilly “constructs” web 2.0

‘06 1B internet users, “dot com Phoenix”

“ Learn the rules so you know how to break them properly.” Dalai Lama

“ Learn the rules so you know how to break them properly.”

Dalai Lama

naem ti seod tahw “ construct” (combination of concepts) Web as a platform (evolving) Core principles The NETWORK IS THE COMPUTER WEB as an OS (operating system) in lieu of Microsoft WindowsXP

“ construct” (combination of concepts)

Web as a platform (evolving)

Core principles

The NETWORK IS THE COMPUTER

WEB as an OS (operating system) in lieu of Microsoft WindowsXP

margaid

contrast, paradigm shift 1.0 DoubleClick Ofoto Akamai Mp3.com Britannica Online Personal websites Domain name speculation 2.0 Google Adsense Flickr Bit Torrent Napster Wikipedia Blogging Search Engine Optimization

1.0

DoubleClick

Ofoto

Akamai

Mp3.com

Britannica Online

Personal websites

Domain name speculation

2.0

Google Adsense

Flickr

Bit Torrent

Napster

Wikipedia

Blogging

Search Engine Optimization

contrast, paradigm shift 1.0 Page Views Screen Scraping Publishing CMS Taxonomy Stickiness 2.0 Cost/Click Web Services Participation/Collaboration wikis Folksonomy Syndication

1.0

Page Views

Screen Scraping

Publishing

CMS

Taxonomy

Stickiness

2.0

Cost/Click

Web Services

Participation/Collaboration

wikis

Folksonomy

Syndication

contrast, paradigm shift Web 2.0 The NETWORK IS THE COMPUTER Machine-Machine XML WEB as an OS (operating system) Collaboration/Communication Web 1.0 PC / Browser Visual Data/Info HTML WinXP Publishing

Web 2.0

The NETWORK IS THE COMPUTER

Machine-Machine XML

WEB as an OS (operating system) Collaboration/Communication

Web 1.0

PC / Browser

Visual Data/Info HTML

WinXP

Publishing

core technologies CODE SIDE Ajax – granularity of content RSS – push vs pull APIs – open for re-use, value-added INFRA SIDE Mobile – next 2 billion users Broadband – latency, response time Storewidth Paradigm (Gilder)

CODE SIDE

Ajax – granularity of content

RSS – push vs pull

APIs – open for re-use, value-added

INFRA SIDE

Mobile – next 2 billion users

Broadband – latency, response time

Storewidth Paradigm (Gilder)

core principles/values Community Openness & Collective Intelligence Network Effects incl. Long Tail Intelligent (Semantic) Infoware (data as Intel Inside)

Community

Openness & Collective Intelligence

Network Effects incl. Long Tail

Intelligent (Semantic)

Infoware (data as Intel Inside)

web 2.0 culture Not just technology … but culture Developers are very passionate about it Can’t embrace the technology without embracing the culture Openness Remix Community User Control

Not just technology … but culture

Developers are very passionate about it

Can’t embrace the technology without embracing the culture

Openness

Remix

Community

User Control

where’s the beef? Google Maps Multiply Amazon Ebay Apple iTunes

Google Maps

Multiply

Amazon

Ebay

Apple iTunes

impacting media and communications McLuhan “media as extensions of man” Kelly “we are the web”

McLuhan “media as extensions of man”

Kelly “we are the web”

impacting media and communications Characteristics Global Audience, Reach User Driven, User Generated No Traditional Owner, WE OWN Rich Media Two-way, Interactive ???

Characteristics

Global Audience, Reach

User Driven, User Generated

No Traditional Owner, WE OWN

Rich Media

Two-way, Interactive

???

impacting business and networks Doerr - 6 webs Anderson – the long tail

Doerr - 6 webs

Anderson – the long tail

race for nextgen comm-hubs (’06) AOL Microsoft Amazon Yahoo Google

AOL

Microsoft

Amazon

Yahoo

Google

impacting LIFE exposure to media was maybe 4-6 hours/day, now as much as half the day two billion more mobile internet users by 2015 watch out for location nets and sensor nets (Cochrane)

exposure to media was maybe 4-6 hours/day, now as much as half the day

two billion more mobile internet users by 2015

watch out for location nets and sensor nets (Cochrane)

new rules for the new economy feed the web first follow the free relationship tech opportunities before efficiencies

feed the web first

follow the free

relationship tech

opportunities before efficiencies

Google (not just a search engine) C -ONTENT user-generated, rich media L -OCAL LOOP wireless A -DSENSE, A-PPLICATIONS long-tail S -EARCH knows you and in your language P -LATFORM algorithm, servers, fiber

C -ONTENT user-generated, rich media

L -OCAL LOOP wireless

A -DSENSE, A-PPLICATIONS long-tail

S -EARCH knows you and in your language

P -LATFORM algorithm, servers, fiber

prepare 4 DIS RUP TION “there is no master plan, no master planner either” the legend of the inventor of the chess game changers escape velocity “a race to monetize”

“there is no master plan, no master planner either”

the legend of the inventor of the chess

game changers

escape velocity

“a race to monetize”

prepare 4 DIS RUP TION

food for thought “There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine. Later that Machine may run faster, but there is only one time when it is born. …….. You and I are alive at this moment .” “ We Are the Web” Kevin Kelly Wired, August 2005

“There is only one time in the history of each planet when its inhabitants first wire up its innumerable parts to make one large Machine.

Later that Machine may run faster, but there is only one time when it is born. …….. You and I are alive at this moment .”

“ We Are the Web”

Kevin Kelly

Wired, August 2005