PAIBARE: On Social Media June 16, 2007

Traditional Media Print Radio TV

Print

Radio

TV

New Media Early Web Web 2.0 Web of People Web becomes Invisible (just like the electric motor)

Early Web

Web 2.0

Web of People

Web becomes Invisible (just like the electric motor)

Marshall McLuhan “ media are extensions of man”; “change the ratios and you change man” “ the global village” “ the medium is the message”

“ media are extensions of man”; “change the ratios and you change man”

“ the global village”

“ the medium is the message”

George Gilder “ post PC era” “ death of distance” “ death of TV” “ storewidth paradigm

“ post PC era”

“ death of distance”

“ death of TV”

“ storewidth paradigm

Joseph Walther Social Information Processing Theory “ computer mediated communications can be as effective as face-to-face” “ what we care about”

Social Information Processing Theory

“ computer mediated communications can be as effective as face-to-face”

“ what we care about”

John Seely Brown Growing up Digital “ bricolage”

Growing up Digital

“ bricolage”

Danah Boyd “ faceted identities” “ apophenia – making connections where nothing existed before”

“ faceted identities”

“ apophenia – making connections where nothing existed before”

BLOGS “ online journal” “ exhaust of human attention” “ truth and transparency” “ personal (ambient) relationships” MULTIPLY.COM TOPPINOYBLOGS.COM

“ online journal”

“ exhaust of human attention”

“ truth and transparency”

“ personal (ambient) relationships”

MULTIPLY.COM

TOPPINOYBLOGS.COM

WIKIS “ age of empowerment” “ age of participation” WIKIPEDIA: “crowdsourcing” “ wisdom of the crowds” “ global knowledge revolution”

“ age of empowerment”

“ age of participation”

WIKIPEDIA: “crowdsourcing”

“ wisdom of the crowds”

“ global knowledge revolution”

PODCASTS “ iTunes” “ Radio Open Source” “ narrowcasting”

“ iTunes”

“ Radio Open Source”

“ narrowcasting”

(Web) Video YouTube: 10 million users, 65,000 uploads daily Google Videos: scientific, scholarly, academic, documentaries Cyworld: 100,000 uploads daily

YouTube: 10 million users, 65,000 uploads daily

Google Videos: scientific, scholarly, academic, documentaries

Cyworld: 100,000 uploads daily

innovation in assembly small pieces loosely joined mash-up, play & creativity

Linda Stone “ continuous partial attention” (versus multi-tasking)

“ continuous partial attention”

(versus multi-tasking)

Google CLASP C ontent L ocal Loop A dsense/Adwords S earch P latform

C ontent

L ocal Loop

A dsense/Adwords

S earch

P latform

Thomas Friedman 10 flatteners “ empowering individuals and small groups” “ learn for the best teachers”

10 flatteners

“ empowering individuals and small groups”

“ learn for the best teachers”

Kevin Kelly parallels between nature and technology “ maximize relationships”

parallels between nature and technology

“ maximize relationships”

Jeremy Rifkin From agriculture to industrial; from industrial to information and networks Third Force

From agriculture to industrial; from industrial to information and networks

Third Force

Larry Lessig Copyrights applied to Code vs Culture Creative Commons

Copyrights applied to Code vs Culture

Creative Commons

Chris Anderson digitize everything halve it in price help me find it

digitize everything

halve it in price

help me find it

Tim Berners Lee inquire within upon everything web of people

inquire within upon everything

web of people

Reflections and Insights Social Media in your own words?

Social Media in your own words?