Bingo Espinosa Jan 2007 Podcasting: New Tools, New Ratios

Podcasting 101 "a digital recording of a radio broadcast or similar program , made available on the internet for downloading to a personal audio player "

"a digital recording of a radio broadcast or similar program , made available on the internet for downloading to a personal audio player "

…. sucks the brain … Marshall McLuhan Canadian Comm Theorist

Podcasting in Geek-Speak Non-music recorded audio; Distributed via the web Playable on the PC AND more importantly on Ipod and other mp3 players User-generated content (OReilly) “ Webification” of Audio (Doerr, Williams) Broadband PC / Mobile Client platform (twin cycles), (Meeker) Storewidth Paradigm (Gilder)

Non-music recorded audio;

Distributed via the web

Playable on the PC AND more importantly on Ipod and other mp3 players

User-generated content (OReilly)

“ Webification” of Audio (Doerr, Williams)

Broadband PC / Mobile Client platform (twin cycles), (Meeker) Storewidth Paradigm (Gilder)

Drill Down Users choice, Asynch,”The Long Tail” Peer to Peer Wins Digital remix Partial attention possible Bye to Broadcasting Model? (Cochrane) Napster , Skype, Groove Rip Mix Burn Drive-time, Jog-time, In-flight time (Stone)

Users choice, Asynch,”The Long Tail”

Peer to Peer Wins

Digital remix

Partial attention possible

Bye to Broadcasting Model? (Cochrane)

Napster , Skype, Groove

Rip Mix Burn

Drive-time, Jog-time, In-flight time (Stone)

Missing Pieces MP# Next Napster/Kazaa RSS Affordable Broadband Tagging and Metadata MP8 Apple iTunes Music Store 2-way RSS Wireless USB or Wifi? “ Knowing what you’re listening to”

MP#

Next Napster/Kazaa

RSS

Affordable Broadband

Tagging and Metadata

MP8

Apple iTunes

Music Store

2-way RSS

Wireless USB or Wifi?

“ Knowing what you’re listening to”

Apple iTunes Music Store 1 Billion Downloads in less than three years 2 Billion less than a year later Software above the level of a single device End to end principle Tagging, Discovery and Recommendation Follow the Free

1 Billion Downloads in less than three years 2 Billion less than a year later

Software above the level of a single device

End to end principle

Tagging, Discovery and Recommendation

Follow the Free

FAST Forward Half a terabyte on your shirt pocket All the songs and movies you want Copyright Surrender (Wireless) Broadband PC – Mobile thin client

Half a terabyte on your shirt pocket

All the songs and movies you want

Copyright Surrender

(Wireless) Broadband PC – Mobile thin client

Applied to Education Professor/Teachers – Practitioners, Own Students – Individual and Group Reports Administration – Training, Monitoring Families & Community – Spread Culture

Professor/Teachers – Practitioners, Own

Students – Individual and Group Reports

Administration – Training, Monitoring

Families & Community – Spread Culture

Digital Natives Digital Literacy Multi-taskers Refuse to read long text Visual & spatial Social

Digital Literacy

Multi-taskers

Refuse to read long text

Visual & spatial

Social

It’s a Generational Thing! (Oblinger)

Embrace (or Listen to) the Swarm Focus on the Compelling Content , rest assured users will take care of the devices Start with English (Cleverlearn, Englishtown)

Focus on the Compelling Content , rest assured users will take care of the devices

Start with English (Cleverlearn, Englishtown)

Convergence with SMS Telco’s Play a Role because of Billing/Paying Relationship Additional 2 Billion users via cellphone (Kids will have it very soon)

Telco’s Play a Role because of Billing/Paying Relationship

Additional 2 Billion users via cellphone (Kids will have it very soon)

In Government Authenticity Propaganda (in time for ‘07 Election??) Sharing, Distribution and Archiving

Authenticity

Propaganda (in time for ‘07 Election??)

Sharing, Distribution and Archiving

The Global Pinoy Communicator

In the Arts

Languages esp ESL Lingua Franca of Business, Science, Web, Government (?) 400 Million Chinese want to learn to speak English

Lingua Franca of Business, Science, Web, Government (?)

400 Million Chinese want to learn to speak English

Hurdles Tagging & Recommendation, Discovery Bookmarking, Skip and Fast Forward (Nero) Search

Tagging & Recommendation, Discovery

Bookmarking, Skip and Fast Forward (Nero)

Search

Micropayments Remember the early days of Microsoft and DOS? Paypal: 79 Million Users GVideo on Mobile

Remember the early days of Microsoft and DOS?

Paypal: 79 Million Users

GVideo on Mobile

Stop Gap Interim Solution Walled Garden Occasionally Connected

Walled Garden

Occasionally Connected

Two-way Wireless Intranet/LPFM Pervasive Listening Interface with SMS for Interactivity

Pervasive Listening

Interface with SMS for Interactivity

Global Knowledge Revolution Remembering the Thomasites Grassroots movement, Distributed business The Future of Work – Multi-skill, Multi-Income, Multi-markets Global Pinoy Knowledge Worker

Remembering the Thomasites

Grassroots movement, Distributed business

The Future of Work – Multi-skill, Multi-Income, Multi-markets

Global Pinoy Knowledge Worker

Pointing Outward! IT Conversations WGBH Boston/BBC Audible.com Apple Itunes Science Friday Radio Open Source Odeo.com OReilly – Distributed Future Podcasts.ph

IT Conversations

WGBH Boston/BBC

Audible.com

Apple Itunes

Science Friday

Radio Open Source

Odeo.com

OReilly – Distributed Future

Podcasts.ph

SWarmed Forces of the Philippines Guns & Soldiers Territories Annihilation Digital, Connected Living Communities, Opportunities Participation, Cooperation, Sharing

Guns & Soldiers

Territories

Annihilation

Digital, Connected Living

Communities, Opportunities

Participation, Cooperation, Sharing

START PODCASTING! Ideas. Creativity, Languages Swarms & Relationships (Hagel) Trust, Cooperation, Communities (Berners- Lee, Hardt) Feed the Web First! (Kelly)

Ideas. Creativity, Languages

Swarms & Relationships (Hagel)

Trust, Cooperation, Communities (Berners- Lee, Hardt)

Feed the Web First! (Kelly)

Coming Soon! 70s

Coming Soon! 80s

Coming Soon! 90s

Coming Soon! This Decade

Coming Soon! This Decade

Thank you! ajespinosa @ gmail.com ajespinosa.multiply.com (mobile) 0922-826-6353