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  • 1. Bingo Espinosa Jan 2007 Podcasting: New Tools, New Ratios
  • 2. Podcasting 101
    • "a digital recording of a radio broadcast or similar program , made available on the internet for downloading to a personal audio player "
  • 3. …. sucks the brain … Marshall McLuhan Canadian Comm Theorist
  • 4. Podcasting in Geek-Speak
    • Non-music recorded audio;
    • Distributed via the web
    • Playable on the PC AND more importantly on Ipod and other mp3 players
    • User-generated content (OReilly)
    • “ Webification” of Audio (Doerr, Williams)
    • Broadband PC / Mobile Client platform (twin cycles), (Meeker) Storewidth Paradigm (Gilder)
  • 5. Drill Down
    • Users choice, Asynch,”The Long Tail”
    • Peer to Peer Wins
    • Digital remix
    • Partial attention possible
    • Bye to Broadcasting Model? (Cochrane)
    • Napster , Skype, Groove
    • Rip Mix Burn
    • Drive-time, Jog-time, In-flight time (Stone)
  • 6. Missing Pieces
    • MP#
    • Next Napster/Kazaa
    • RSS
    • Affordable Broadband
    • Tagging and Metadata
    • MP8
    • Apple iTunes
    • Music Store
    • 2-way RSS
    • Wireless USB or Wifi?
    • “ Knowing what you’re listening to”
  • 7. Apple iTunes Music Store
    • 1 Billion Downloads in less than three years 2 Billion less than a year later
    • Software above the level of a single device
    • End to end principle
    • Tagging, Discovery and Recommendation
    • Follow the Free
  • 8. FAST Forward
    • Half a terabyte on your shirt pocket
    • All the songs and movies you want
    • Copyright Surrender
    • (Wireless) Broadband PC – Mobile thin client
  • 9. Applied to Education
    • Professor/Teachers – Practitioners, Own
    • Students – Individual and Group Reports
    • Administration – Training, Monitoring
    • Families & Community – Spread Culture
  • 10.  
  • 11. Digital Natives
    • Digital Literacy
    • Multi-taskers
    • Refuse to read long text
    • Visual & spatial
    • Social
  • 12. It’s a Generational Thing! (Oblinger)
  • 13. Embrace (or Listen to) the Swarm
    • Focus on the Compelling Content , rest assured users will take care of the devices
    • Start with English (Cleverlearn, Englishtown)
  • 14. Convergence with SMS
    • Telco’s Play a Role because of Billing/Paying Relationship
    • Additional 2 Billion users via cellphone (Kids will have it very soon)
  • 15. In Government
    • Authenticity
    • Propaganda (in time for ‘07 Election??)
    • Sharing, Distribution and Archiving
  • 16. The Global Pinoy Communicator
  • 17. In the Arts
  • 18. Languages esp ESL
    • Lingua Franca of Business, Science, Web, Government (?)
    • 400 Million Chinese want to learn to speak English
  • 19. Hurdles
    • Tagging & Recommendation, Discovery
    • Bookmarking, Skip and Fast Forward (Nero)
    • Search
  • 20. Micropayments
    • Remember the early days of Microsoft and DOS?
    • Paypal: 79 Million Users
    • GVideo on Mobile
  • 21. Stop Gap Interim Solution
    • Walled Garden
    • Occasionally Connected
  • 22. Two-way Wireless Intranet/LPFM
    • Pervasive Listening
    • Interface with SMS for Interactivity
  • 23. Global Knowledge Revolution
    • Remembering the Thomasites
    • Grassroots movement, Distributed business
    • The Future of Work – Multi-skill, Multi-Income, Multi-markets
    • Global Pinoy Knowledge Worker
  • 24. Pointing Outward!
    • IT Conversations
    • WGBH Boston/BBC
    • Audible.com
    • Apple Itunes
      • Science Friday
      • Radio Open Source
    • Odeo.com
    • OReilly – Distributed Future
    • Podcasts.ph
  • 25. SWarmed Forces of the Philippines
    • Guns & Soldiers
    • Territories
    • Annihilation
    • Digital, Connected Living
    • Communities, Opportunities
    • Participation, Cooperation, Sharing
  • 26. START PODCASTING!
    • Ideas. Creativity, Languages
    • Swarms & Relationships (Hagel)
    • Trust, Cooperation, Communities (Berners- Lee, Hardt)
    • Feed the Web First! (Kelly)
  • 27.  
  • 28. Coming Soon! 70s
  • 29. Coming Soon! 80s
  • 30. Coming Soon! 90s
  • 31. Coming Soon! This Decade
  • 32. Coming Soon! This Decade
  • 33. Thank you! ajespinosa @ gmail.com ajespinosa.multiply.com (mobile) 0922-826-6353