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Bingo Espinosa Jan 2007 Podcasting: New Tools, New Ratios
Podcasting 101 <ul><li>&quot;a  digital  recording of a radio broadcast or  similar program , made available on the intern...
…. sucks the brain … Marshall McLuhan Canadian Comm Theorist
Podcasting in Geek-Speak <ul><li>Non-music recorded  audio;  </li></ul><ul><li>Distributed via the web </li></ul><ul><li>P...
Drill Down <ul><li>Users choice, Asynch,”The Long Tail” </li></ul><ul><li>Peer to Peer Wins </li></ul><ul><li>Digital remi...
Missing Pieces <ul><li>MP# </li></ul><ul><li>Next Napster/Kazaa </li></ul><ul><li>RSS </li></ul><ul><li>Affordable Broadba...
Apple iTunes Music Store <ul><li>1 Billion Downloads  in less than three years  2 Billion less than a year later </li></ul...
FAST Forward <ul><li>Half a  terabyte on your shirt pocket </li></ul><ul><li>All the  songs and movies  you want </li></ul...
Applied to Education <ul><li>Professor/Teachers – Practitioners, Own </li></ul><ul><li>Students – Individual and Group Rep...
 
Digital Natives <ul><li>Digital Literacy </li></ul><ul><li>Multi-taskers </li></ul><ul><li>Refuse to read long text </li><...
It’s a Generational Thing!   (Oblinger)
Embrace (or Listen to) the Swarm <ul><li>Focus on the Compelling Content , rest assured users will take care of the device...
Convergence with SMS  <ul><li>Telco’s Play a Role because of  Billing/Paying Relationship </li></ul><ul><li>Additional  2 ...
In Government <ul><li>Authenticity </li></ul><ul><li>Propaganda  (in time for ‘07 Election??) </li></ul><ul><li>Sharing, D...
The  Global Pinoy Communicator
In the Arts
Languages esp ESL <ul><li>Lingua Franca  of Business, Science, Web, Government (?) </li></ul><ul><li>400 Million Chinese w...
Hurdles <ul><li>Tagging & Recommendation, Discovery   </li></ul><ul><li>Bookmarking, Skip and Fast Forward (Nero) </li></u...
Micropayments <ul><li>Remember the early days of Microsoft and DOS? </li></ul><ul><li>Paypal: 79 Million Users </li></ul><...
Stop Gap Interim Solution <ul><li>Walled Garden </li></ul><ul><li>Occasionally Connected </li></ul>
Two-way Wireless Intranet/LPFM <ul><li>Pervasive Listening </li></ul><ul><li>Interface with SMS for Interactivity </li></ul>
Global Knowledge Revolution <ul><li>Remembering the Thomasites </li></ul><ul><li>Grassroots movement, Distributed business...
Pointing Outward! <ul><li>IT Conversations </li></ul><ul><li>WGBH Boston/BBC </li></ul><ul><li>Audible.com </li></ul><ul><...
SWarmed Forces of the Philippines <ul><li>Guns & Soldiers </li></ul><ul><li>Territories </li></ul><ul><li>Annihilation </l...
START PODCASTING! <ul><li>Ideas. Creativity, Languages </li></ul><ul><li>Swarms & Relationships   (Hagel) </li></ul><ul><l...
 
Coming Soon! 70s
Coming Soon! 80s
Coming Soon! 90s
Coming Soon! This Decade
Coming Soon! This Decade
Thank you! ajespinosa @ gmail.com ajespinosa.multiply.com  (mobile) 0922-826-6353
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Podcasting; New Tools, New Ratios

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Philippine Society of IT Educators
Tacloban City
Jan 30, 2007

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Transcript of "Podcasting; New Tools, New Ratios"

  1. 1. Bingo Espinosa Jan 2007 Podcasting: New Tools, New Ratios
  2. 2. Podcasting 101 <ul><li>&quot;a digital recording of a radio broadcast or similar program , made available on the internet for downloading to a personal audio player &quot; </li></ul>
  3. 3. …. sucks the brain … Marshall McLuhan Canadian Comm Theorist
  4. 4. Podcasting in Geek-Speak <ul><li>Non-music recorded audio; </li></ul><ul><li>Distributed via the web </li></ul><ul><li>Playable on the PC AND more importantly on Ipod and other mp3 players </li></ul><ul><li>User-generated content (OReilly) </li></ul><ul><li>“ Webification” of Audio (Doerr, Williams) </li></ul><ul><li>Broadband PC / Mobile Client platform (twin cycles), (Meeker) Storewidth Paradigm (Gilder) </li></ul>
  5. 5. Drill Down <ul><li>Users choice, Asynch,”The Long Tail” </li></ul><ul><li>Peer to Peer Wins </li></ul><ul><li>Digital remix </li></ul><ul><li>Partial attention possible </li></ul><ul><li>Bye to Broadcasting Model? (Cochrane) </li></ul><ul><li>Napster , Skype, Groove </li></ul><ul><li>Rip Mix Burn </li></ul><ul><li>Drive-time, Jog-time, In-flight time (Stone) </li></ul>
  6. 6. Missing Pieces <ul><li>MP# </li></ul><ul><li>Next Napster/Kazaa </li></ul><ul><li>RSS </li></ul><ul><li>Affordable Broadband </li></ul><ul><li>Tagging and Metadata </li></ul><ul><li>MP8 </li></ul><ul><li>Apple iTunes </li></ul><ul><li>Music Store </li></ul><ul><li>2-way RSS </li></ul><ul><li>Wireless USB or Wifi? </li></ul><ul><li>“ Knowing what you’re listening to” </li></ul>
  7. 7. Apple iTunes Music Store <ul><li>1 Billion Downloads in less than three years 2 Billion less than a year later </li></ul><ul><li>Software above the level of a single device </li></ul><ul><li>End to end principle </li></ul><ul><li>Tagging, Discovery and Recommendation </li></ul><ul><li>Follow the Free </li></ul>
  8. 8. FAST Forward <ul><li>Half a terabyte on your shirt pocket </li></ul><ul><li>All the songs and movies you want </li></ul><ul><li>Copyright Surrender </li></ul><ul><li>(Wireless) Broadband PC – Mobile thin client </li></ul>
  9. 9. Applied to Education <ul><li>Professor/Teachers – Practitioners, Own </li></ul><ul><li>Students – Individual and Group Reports </li></ul><ul><li>Administration – Training, Monitoring </li></ul><ul><li>Families & Community – Spread Culture </li></ul>
  10. 11. Digital Natives <ul><li>Digital Literacy </li></ul><ul><li>Multi-taskers </li></ul><ul><li>Refuse to read long text </li></ul><ul><li>Visual & spatial </li></ul><ul><li>Social </li></ul>
  11. 12. It’s a Generational Thing! (Oblinger)
  12. 13. Embrace (or Listen to) the Swarm <ul><li>Focus on the Compelling Content , rest assured users will take care of the devices </li></ul><ul><li>Start with English (Cleverlearn, Englishtown) </li></ul>
  13. 14. Convergence with SMS <ul><li>Telco’s Play a Role because of Billing/Paying Relationship </li></ul><ul><li>Additional 2 Billion users via cellphone (Kids will have it very soon) </li></ul>
  14. 15. In Government <ul><li>Authenticity </li></ul><ul><li>Propaganda (in time for ‘07 Election??) </li></ul><ul><li>Sharing, Distribution and Archiving </li></ul>
  15. 16. The Global Pinoy Communicator
  16. 17. In the Arts
  17. 18. Languages esp ESL <ul><li>Lingua Franca of Business, Science, Web, Government (?) </li></ul><ul><li>400 Million Chinese want to learn to speak English </li></ul>
  18. 19. Hurdles <ul><li>Tagging & Recommendation, Discovery </li></ul><ul><li>Bookmarking, Skip and Fast Forward (Nero) </li></ul><ul><li>Search </li></ul>
  19. 20. Micropayments <ul><li>Remember the early days of Microsoft and DOS? </li></ul><ul><li>Paypal: 79 Million Users </li></ul><ul><li>GVideo on Mobile </li></ul>
  20. 21. Stop Gap Interim Solution <ul><li>Walled Garden </li></ul><ul><li>Occasionally Connected </li></ul>
  21. 22. Two-way Wireless Intranet/LPFM <ul><li>Pervasive Listening </li></ul><ul><li>Interface with SMS for Interactivity </li></ul>
  22. 23. Global Knowledge Revolution <ul><li>Remembering the Thomasites </li></ul><ul><li>Grassroots movement, Distributed business </li></ul><ul><li>The Future of Work – Multi-skill, Multi-Income, Multi-markets </li></ul><ul><li>Global Pinoy Knowledge Worker </li></ul>
  23. 24. Pointing Outward! <ul><li>IT Conversations </li></ul><ul><li>WGBH Boston/BBC </li></ul><ul><li>Audible.com </li></ul><ul><li>Apple Itunes </li></ul><ul><ul><li>Science Friday </li></ul></ul><ul><ul><li>Radio Open Source </li></ul></ul><ul><li>Odeo.com </li></ul><ul><li>OReilly – Distributed Future </li></ul><ul><li>Podcasts.ph </li></ul>
  24. 25. SWarmed Forces of the Philippines <ul><li>Guns & Soldiers </li></ul><ul><li>Territories </li></ul><ul><li>Annihilation </li></ul><ul><li>Digital, Connected Living </li></ul><ul><li>Communities, Opportunities </li></ul><ul><li>Participation, Cooperation, Sharing </li></ul>
  25. 26. START PODCASTING! <ul><li>Ideas. Creativity, Languages </li></ul><ul><li>Swarms & Relationships (Hagel) </li></ul><ul><li>Trust, Cooperation, Communities (Berners- Lee, Hardt) </li></ul><ul><li>Feed the Web First! (Kelly) </li></ul>
  26. 28. Coming Soon! 70s
  27. 29. Coming Soon! 80s
  28. 30. Coming Soon! 90s
  29. 31. Coming Soon! This Decade
  30. 32. Coming Soon! This Decade
  31. 33. Thank you! ajespinosa @ gmail.com ajespinosa.multiply.com (mobile) 0922-826-6353

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