The Podcast Revolution

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Presentation at The Linen Life gallery on June 28, 2006 about why podcasting is a revolutionary marketing and communications tool.

Published in: Technology, News & Politics
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The Podcast Revolution

  1. 1. The Podcast Revolution Increase Your Credibility and Sales Success June 28, 2006 Linen Life Park Avenue Sallie Goetsch The Author-izer www.author-izer.com
  2. 2. Bipod Animal that moves about on two feet with wires trailing from its ears. Ken Braly, SpeakerNet News
  3. 3. What’s Driving the Audio Revolution? • Low Cost of Entry • Broadband Access • Brain Connection • Portable Devices
  4. 4. You Don’t Need an iPod
  5. 5. But It’s Easy to Get One
  6. 6. Podcasting is Not… Streaming Audio
  7. 7. Podcasting is Not… Downloadable Audio
  8. 8. Podcasting Is… • A serialized, regularly updated, subscription-based audio or video message delivered to a computer or audio file player. (Karen J. Bannan) • The method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. (Wikipedia)
  9. 9. Another Definition
  10. 10. Locating
  11. 11. Subscribing
  12. 12. Commenting
  13. 13. Shout-Outs and Frappr
  14. 14. Getting Talked About
  15. 15. Getting Interviewed
  16. 16. Logos and Intros
  17. 17. Contributing
  18. 18. Sponsoring
  19. 19. Resources http://authorizer.fileslinger.com/Presentations/TLL

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